rehabstudio : The Restart Page

At the restart page you can reboot your browser through a collection of vintage operating systems. The site is an answer to an invitation to collaborate with the OFFF festival and the YEAR ZERO project.

From Windows 1.0 (1985) to Amiga Workbench 2 (1986) or Apple IIGS (1991). The restart page is a tribute to the evolution of the rebooting technologies that is part of our daily life, featuring: OS2, MAC, MS, WINDOWS XP, Openstep, QNX, Apple, Workbench and Rhapsody.

At the time of this posting, there’s been almost 20k unique tweets, and over half a million views of the project.

View the site at http://www.therestartpage.com/

Aarra Agency: rehabstudio
Collaborator: Soon in Tokyo

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Minivegas : CNN Ecosphere

Working with Stinkdigital and HEIMAT Berlin, Minivegas created a powerful social commentary platform for CNN and the COP17 climate change conference in Durban. Any time someone tweets with the hashtag #COP17, the Ecosphere will add it to a tree representing that specific topic or discussion, making the most popular topics the biggest trees. After a few weeks of collecting tweets, the piece will be shown in Durban as an installation that renders the site as a 3D holographic image.

The entire site is built in WebGL/HTML and harnesses Minivegas’ incredibly powerful and flexible Atlantis platform.

View the site here: http://cnn-ecosphere.com/ and get a behind the scenes look at the installation here.

Aarra Agency: Minivegas
Client: CNN
Collaborators: Stinkdigital/HEIMAT Berlin

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Driftlab : Bridgestone Tires

To help Razorfish launch the new Performance Balls campaign for Bridgestone Tires, Driftlab was proud to develop a Facebook Application chock full of goodies. From viewing the TV commercials, to interactive tech demos with videos and even a sweeps to win tickets to the Super Bowl, the App gave users a rich experience to get to know more about Bridgestone’s products and a chance to go to the big game.

View the App at https://www.facebook.com/BridgestoneTires

Aarra Agency: Driftlab
Client: Bridgestone Tires
Agency: Razorfish

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Honest : Our Generation

Our Generation is a unique brand that supports children’s development in positive take charge manner, such as helping families learn to recycle, holding bake sales to support charities, and promoting literacy.

Honest helped create a site where a girl can weigh in on issues that are important to her. Or spend hours creating the next new look for a fashion-forward doll. Or crafting a heart that will represent her story on a Wall of Hearts that represents the story of her entire generation. (Who knows, her heart may even end up on Our Generation packaging.

Constant brand and user involvement allow the site to change and grow. Almost every aspect of the site is controlled through a back-end content management system (CMS). From updating products to approving user generated art, the CMS gives the brand managers complete control. The site utilizes a perfect blend of fun and product information to express the Our Generation story.

View the site at http://ogdolls.com/

Aarra Agency: Honest
Client: Our Generation

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Lollipop : Share a Carol

Lollipop worked with GSD&M on the design and development of Shareacarol.com, the digital component of the 2011 holiday campaign for GSD&M client TJX brands – comprised of Marshalls, T.J.Maxx and HomeGoods. The campaign’s digital footprint encompassed fully functional experiences on a web site, Facebook and on iOS and Android devices. Users were able to enter any address, and via Google Street View receive a live action carol sung at an image of their front door complete with snow, twinkly lights and even a reindeer.

View the site at Shareacarol.com

Aarra Agency: Lollipop
Client: TJX
Ad Agency: GSD&M

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Driftlab : Caribou Coffee Sweater Maker

Driftlab collaborated with Colle+McVoy and Caribou Coffee to help spread holiday cheer and warmth for a good cause. Each time someone creates a festive holiday sweater animated GIF in the Facebook App that Driftlab developed, Caribou will donate one real sweater to the Salvation Army. So upload your face and choose the tackiest sweater you can find, all for a good cause.

View the site here.

Aarra Agency: Driftlab
Client: Caribou Coffee
Collaborators: Colle+McVoy

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The ID Corp : AT&T Banners

For a good portion of 2011, The ID Corp & BBDO have been creating a huge amount of banner campaigns for AT&T. Starting in April of last year, ID began simply enough with a request to help BBDO animate some of their AT&T work. And the relationship grew from there. Since then, ID have adapted to, perfected the style of, and animated hundreds of banner ads for the telecom giant. Odds are if you’ve seen an AT&T banner on the internet, The ID Corp developed it.

View the banners at http://www.theidcorp.com/portfolio/att/

Aarra Agency: The ID Corp
Client: AT&T
Ad Agency: BBDO NYC

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SilkTricky : Got Milk redesign

SilkTricky was proud to work with Goodby, Silverstein and Partners to bring the newest version of Gotmilk.com to life. Leveraging the awesome 3D and Motion work Silk is known for, combined with their smooth and fluid Flash animations, the site is a fun and whimsical look at this beloved beverage. Be sure to fill the blender full of fruit for a little surprise.

View the site at http://www.gotmilk.com

Aarra Agency: SilkTricky
Client: Got Milk - National Milk Processor Board
Ad Agency: Goodby, Silverstein and Partners

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rehabstudio : Chevy

Partnering with Goodby, Silverstein and Partners, rehabstudio created a website for Chevy that allows users to go on a nostalgic drive through their past, jumping into one of six Chevrolet cars like the 57’ Bel-air, ’69 Stingray or the Camero –  all shot by rehab exclusively for the campaign.

Using Facebook connect, the site identifies locations from the user’s profile and then leverages Google Street-view to generate a stop-frame drive past video.

The campaign also pulls in Facebook friends and displays them throughout the experience, which is the first of it’s kind. Users can takeaway a map showing their life journey which they can easily share on Facebook or with the friends featured in their ride.

All of the cars were shot on location in Detroit and then a bi-coastal b-roll shoot linked the experience together, the linking shots are chosen from country, suburban or urban to keep the narrative of the campaign.

View the site here: http://rideofyourlife.chevrolet.com/

Aarra Agency: rehabstudio
Client: Chevy
Ad Agency: Goodby, Silverstein and Partners

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Honest : Ready Player One

Honest worked with Random House to launch this amazing new book by first time author Ernest Cline (screenwriter of Fanboys). At once wildly original and stuffed with irresistible nostalgia, READY PLAYER ONE is a spectacularly genre-busting, ambitious, and charming debut—part quest novel, part love story, and part virtual space opera set in a universe where spell-slinging mages battle giant Japanese robots, entire planets are inspired by Blade Runner, and flying DeLoreans achieve light speed.

Honest were tasked with creating an online campaign that would both speak to the audience that would naturally gravitate to a book about video games and pop culture, as well as a broader audience that would be drawn to the epic journey that the character goes through.

For more information visit http://stayhonest.com/work/video/ready-player-one/

Aarra Agency: Honest
Client: Random House

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The ID Corp : Google+

Goodby, Silverstein and Partners and the ID Corp. are working hard to get the word out about Google’s latest creation, their own social network, Google+. Circles, Hangouts, Mobile Hangouts and much more. ID was proud to animate a massive banner launch for the product.

View the banners at http://www.theidcorp.com/portfolio/googleplus/

Aarra Agency: The ID Corp
Client: Google
Ad Agency: Goodby, Silverstein & Partners

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Honest : Sprint & Survivor Banners

Working with Goodby, Silverstein & Partners, Honest developed a series of games for a Homepage Takeover of CBS.com. Each game has a unique gameplay mechanic, making it a fun tie-in with the new season of Survivor. Honest wanted to create something that was quick and fun, yet were deceptively challenging. They added simple flourishes to each game to make them more engaging – animated waterfalls, swaying palm trees, balance meters on the tightrope. All done on a short timeline, Honest had to colloborate with GSP, Eyewonder and CBS to make it work within both their creative and technical standards.

For more information visit http://stayhonest.com/work/sprint-survivor/

Aarra Agency: Honest
Client: Sprint & CBS
Ad Agency: Goodby, Silverstein & Partners

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Welikesmall : Moment Skis

Always one to take on passion projects, Welikesmall was able to combine their love of the outdoors, skiing and of course great web design/development into a brand new site for Moment Skis. In their own words:

We utilized some fun bits of Javascript to give the site a unique flavor and add to the intuitive design. Check out the team page to see some larger than life masonary sorting, or any ski page to get a great feel for a particular model. Additionally, we tied into the Instagram API to keep images on the site super fresh.

The welikesmall approach to any product site is to think through the strategy between consumers coming to shop and those coming to get an experience, we feel the Moment site exemplifies this delicate balance.

After your done browsing the site feel free to purchase a ski with the Django / Python based Satchmo ecommere system we built.

Check it out for yourself at http://www.momentskis.com/

Aarra Agency: Welikesmall
Client: Moment Skis

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Lollipop : Dickies

Lollipop worked with Goodby, Silverstein & Partners on the development of a rich media campaign for Dickies workwear. The creative consisted of multiple page takeover executions on popular destinations such as ESPN and Sports Illustrated.

When a plumber jiggles the handle on a broken toilet, first the toilet, then the entire page begins to leak and spray water, resulting in a high pressure explosion that reveals water pipes behind the page. The banner continues to animate with the campaign’s ‘Life Hurts’ message followed by a focus on the short sleeve work shirt. The takeaway is that Dickies workwear can stand up to just about anything you throw at it. Check it out for yourself below.

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Uncorked Studios : Sprint Times Square

As part of their Unlimited Data Everything campaign, Sprint wanted to create digital connections to Times Square through animated billboards and mobile devices. Uncorked Studios partnered with Goodby, Silverstein & Partners to create the mobile experience. Built around a simple postcard rack metaphor, the site allows users to select their favorite card and send it to a friend via Facebook, Twitter, SMS or email. Recipients would receive a link to the animated postcard. The experience of sending and receiving a card is identical across Android and iOS platforms. To create this level of seamlessness and cohesion was no small feat. Defying traditional convention, this site is only available via mobile devices.

View the mobile website (Best viewed on a mobile device)

Aarra Agency: Uncorked Studios
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Minivegas : Heineken Starvision Installation

Working with Sid Lee and Heineken, Minivegas created a groundbreaking experience that sought to turn what’s traditionally a one-way conversation of artist to audience, into an interactive and dynamic experience for everyone involved. Built upon Minivegas’ super high definition and beautiful software platform Atlantis, users are able to Tweet and email photos/text to massive display screens, where the content is then transformed into 3D responsive soundscapes.

Woven between all of this is a consistent Heineken tone and brand message, that creates a cohesive mashup of advertising and user generated content. By letting users engage and be a part of the show, it’s lead to huge user involvement and  interaction. Additionally the platform created for this event is extremely portable and scalable, able to be rolled out across any kind of festival, club or interactive website.

Aarra Agency: Minivegas
Client: Heineken International
Agency: Minivegas/Sid Lee

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Uncorked Studios : Sprint Center

Remember when people would hold up cigarette lighters at concerts? Now in its place is the mobile phone in every pocket waiting to be lit up. As part of Sprint’s All Together Now campaign, Goodby, Silverstein & Partners worked with Uncorked Studios to develop a mobile website that could take advantage of this and provide fans with a set of “cheer tools” concerts and sporting events as well. The mobile tools included foam fingers, team colors, air-horns, and of course the cigarette lighter.

The site was built to achieve device support for as many users in attendance as possible, so after deliberation, they ditched the swiping and sliding interface compatible with newer devices and opted for a sleek streamlined site with straight-forward access. Mobile video plays a big role in this project as well, and required Uncorked to creatively implement video playback in multiple different ways.

View the mobile website (Best viewed on a mobile device)

Aarra Agency: Uncorked Studios
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Welikesmall : Smokey Bones

Getting a chance to redesign their very own Webby award winning site for Smokey Bones was a task near and dear to WLS’ heart. The old site had all of the bells and whistles from the time period it was made in – full of Flash, easter eggs, VFX/motion and green screened videos – it set a new standard for restaurant websites.

The times have certainly changed, so for the new version of the site, WLS was still able to celebrate Smokey Bones’ signature style and humor, but this time under a lean and mean HTML5 and mobile optimized build. With its easy navigation, great content and a platform agnostic experience, WLS once again sets the bar for how restaurant websites should function.

Technologies used:

• HTML/CSS (HTML5)
• JavaScript
• Full CMS driven for both website and mobile
• Animated GIFs (Cinemagraphs)
• Geolocating
• Platform agnostic

Check out the site at: www.smokeybones.com

Aarra Agency: Welikesmall
Partner: Push
Client: Smokey Bones

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Lollipop : Sprint Biz360

Continuing their successful relationship with GSP, Lollipop was proud to develop Sprint’s Biz360 website that shows the benefits of having your business connected to Sprint. Lollipop developed the entire website, as well as edited and helped produce the videos on the site, which highlight three unique and successful businesses that currently use Sprint’s services. These super slow motion vignettes use interactive hotspots to detail the benefits of the program.

Additionally, prospective businesses can view all of the Sprint services and products, as well as view pricing and plans through a simple interface. For users on tablets and mobile devices, Lollipop also created an optimized version for whichever device you choose.

Aarra Agency: Lollipop
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Potion : NOVIY Interactive Restaurant

Cast in solid concrete, the 20 interactive tables and 40 foot interactive bar, exist at the center of the NOVIY experience. An experience that looks to take dining to the next level of interactivity and fun. The tables and bar are one of four interactive installations at the center of this 2,500 square foot restaurant and lounge located in Moscow.

The tables are 100% interactive, combining games, ordering food/drink, messaging other guests and a host of other secrets and fun activities. In fact, as the meal transpires, the tables begin to evolve, showing cracks, fissures and other subtle touches of nature, giving a unique experience every time.

It’s a groundbreaking installation that looks to not only bring beauty and entertainment to the dinner table, but to also provide a large dose of social fun and exploration.

Aarra Agency: Potion
Client: NOVIY

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