Minivegas : Old Spice Mr. Wolfdog

For Wieden & Kennedy Portland and Old Spice, Minivegas helped a wild animal reach the pinnacle of success by becoming the Chief Director of Marketing for Old Spice. The “Mr. Wolfdog” campaign was a completely immersive social marketing campaign that fired on every single cylinder imaginable. On a Monday morning, Minivegas took over all of Old Spice’s social channels (Facebook, Twitter, YouTube, etc) with messages from Wolfdog. Then each day featured more and more content, including a series of How To Films, an eye contact website www.teachmetojob.com , and many live streaming stunts via Google Hangouts, uStream and Xbox Live. Minivegas handled all content for this campaign including website and banner ad creation in addition to live action production, post, and animation.

For the live events, Minivegas created a WebGL application that tracked Wofldog’s movements and allowed us to turn his “speech collar” into an audio reactive piece of software. With a toolbox of video elements, cables, adapters, and caffeine, Minivegas were able to control Wofldog’s every movement and live interaction with Old Spice’s fans for 5 days until the corporate world got it’s best of Wolfdog and he went his own way. This was a perfect mix of their capabilities and a great brand to work with, whose fans are the best of the best.

The campaign was a huge success, reached millions, and garnered lots of great press from Ad Week, Creativity, Mashable, Fast Company and more.

Check it out.

Aarra Agency: Minivegas
Agency: Wieden + Kennedy PDX
Client: Old Spice

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SilkTricky : Air Force

Grab your phone and check out this completely responsive mobile site that SilkTricky created for GSD&M and the United States Air Force.

Check it out.

Aarra Agency: SilkTricky
Agency: GSD&M
Client: United States Air Force

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Uncorked Studios : “Cinemama” for March of Dimes

On behalf of the March of Dimes Foundation, BBDO New York contacted Uncorked Studios to create a fun and informative tool for women to learn about, document, and track their pregnancy. Uncorked were asked, as a part of March of Dimes’ 39 Weeks campaign, to design and build an iOS application to help women admire their growing belly and embrace the many feelings that come along with it.

The campaign was already a remarkable endeavor to spread the word about research showing the importance in carrying normal pregnancies to full term, so we were delighted to be included in the first place. Additionally, the concept was for a helpful product that would genuinely connect to the users and be representative of the March of Dimes mission.

Check it out or download the App.

Aarra Agency: Uncorked Studios
Agency: BBDO NY
Client: March of Dimes

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rehabstudio – Citi Snow Globe

Citi Snow Globe was developed and produced for Publicis Kaplan Thaler who approached rehabstudio with the concept. The Citi Snow Globe allows you to create a unique video of you and your friends frozen in time inside a life-size snow globe at Bryant Park in New York City. 16 images and video are all shot simultaneously to create your frozen moment.

Instead of renting a camera rig, rehabstudio decided to build it themselves, using standard consumer hardware – 16 touch cameras, 2 tablet computers, a router and a laptop computer. They created a suite of custom iOS apps, synchronized to control the experience which enabled the cameras to be controlled remotely across a WiFi network. The software provides full control over the shot, providing the operator with full control over white balance, exposure and focus.

After the shots are taken the images are transmitted to a local server to compile and render the video sequence, encode it to MP4, and deliver a link to the web based, shareable video to the recipient via email.

Check it out.

Aarra Agency: rehabstudio
Agency: Publicis Kaplan Thaler
Production partner: TNC Productions
Client: Citi®

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Uncorked Studios : Bambu website

Bambu reached out to Uncorked to help them redesign and develop their website experience to better meet the needs of a diverse customer base.  The Bambu site Uncorked created makes use of a responsive, mobile-friendly Shopify framework. Doing this allowed Uncorked to focus on customizing an existing theme to address customer’s needs as well as addressing the pain points that bambu’s internal operations team was experiencing with the existing site.

In addition to the design and development tasks, Uncorked streamlined internal systems by bringing cohesion and ease to purchasing/fulfilling orders by integrating the site with applications such as MailChimp and Lettuce to further automate the process.

Check it out.

Aarra Agency: Uncorked Studios
Client: Bambu

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Driftlab : Pucker Vodka

Driftlab partnered with Liquid Thread to create a brand new responsive HTML5 website for Pucker Vodka. The site features recipes and even makeup tips to help fans of the beverage “pucker” up.

Check it out.

Aarra Agency: Driftlab
Agency: Liquid Thread
Client: Pucker Vodka

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Colorfield : Chevy Silverado

Colorfield partnered with Goodby, Silverstein and Partners on the design and development of the launch site for the 2014 Chevy Silverado – Chevy’s biggest seller. This ambitious site is an immersive, html-based experience using parallax backgrounds and content with subtle animations to create a seamless, single-page browsing experience. The site includes photographic backgrounds with CG vehicles, videos, photography and subtle animation effects to bring the truck to life.

In addition to the desktop site, a full version of the site for mobile devices was designed and developed.

Check it out.

Aarra Agency: Colorfield
Agency: Goodby Silverstein & Partners
Client: Chevrolet

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Colorfield : Nvidia

Colorfied partnered with Dojo in San Francisco on the development of a site to launch Nvidia’s premium GPU, the GeForce® GTX TITAN. Titan brings the powerful NVIDIA© Kepler™ architecture technology that drives the Oak Ridge National Laboratory’s Titan supercomputer to your gaming experience.

The site is a simple html-based experience that relies heavily on shots that showcase the beautiful industrial design of the GPU.

You can see the site here.

Aarra Agency: Colorfield
Agency: Dojo
Client: Nvidia

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Welikesmall : Playstation MLB13

Welikesmall partnered with Deutsch LA and Playstation to create a socially connected version of a modern day Wheaties box: being on the cover of a video game. In just five days the site garnered over 1 million page views, 500,000 votes and over 250,000 unique visits in this engaging and successful contest.

Check it out.

Aarra Agency: Welikesmall
Agency: Deutsch LA
Client: Playstation

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Uncorked Studios, Minivegas and Potion are 2013 SXSW Interactive Awards Finalists

Three cheers for Uncorked Studios, Minivegas and Potion for their 2013 SXSW Interactive Awards Finalists nominations.

Uncorked Studios delivers the LEGO Super Heroes Movie Maker App for those in the mood to unleash their stop-motion creativity with their favorite DC Universe characters. Check it out here.

The Minivegas crew is at it again with the CNN Ecosphere, an incredible real-time Twitter visualization and physical installation plus hologram. Check out the case study here or play with the WebGL app here.

Potion Design’s Smithsonian Channel iPad app completes the trifecta of nominations. The sleek app allows users to browse the vast Smithsonian video archives as well as view featured episodes from the Smithsonian Channel. Find out more here.

Good luck to everyone, and see you at SXSW!

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Colorfield : American Express

Momentum hired Colorfield to work on the development of a touch-screen experience for their client Amex. The touch-screen-based game, similar to ‘concentration’, allows users to match Amex small-business products and services while trying to beat the clock. The installation debuted at CES in Las Vegas. Winners from each day were given a tablet.

In addition to the main kiosk, Colorfield developed an Android tablet based practice version of the game that allowed players to brush up on their knowledge before playing in front of a live audience on the big screen.

Aarra Agency: Colorfield
Agency: Momentum New York
Client: American Express

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Colorfield : Subaru Dogs

Colorfield worked with Carmichael Lynch on the creation of their annual ‘Dog Tested’ online campaign. The campaign launches to co-incide with the Superbowl, giving non-football fans an engaging way to pass the time during the game. This year’s Facebook-based experience included the ability to create a license for your dog (from a State of your choice), the opportunity to chat with a Subaru expert dog in real time, and also helped to find the perfect Subaru for your animal friend.

You can find the experience on Facebook.

Aarra Agency: Colorfield
Agency: Carmichael Lynch
Client: Subaru

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Honest : Capital One

Honest directed 4 spots for Capital One promoting their new Mobile app. The App lets you bank where ever so you can keep doing what you’re doing, even if you’re shredding guitar on a flying asteroid — like DragonForce, the power metal band known for their extreme skills at shredding.

Along with DragonForce, the other spots feature a ventriloquist, a DJ Un1corn and modern dance.

Honest worked closely with R/GA to develop the visual language and humor for each spot, executing a unique treatment to fit each type of scenario. Whether it be the outer space finale for DragonForce, the gorgeous 80′s style double-exposure for ‘Dummy’, or the over-the-top glowing horn on the mask of DJ Un1corn, Honest wanted to stick their toe out past the edge of going too far.

Check out more videos.

Aarra Agency: Honest
Agency: R/GA
Client: Capital One

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rehabstudio : Google Hangouts with The Family

Adding to their long line of Google work, rehabstudio collaborated with Adam & Eve DDB and Aardman Studios to bring users a holiday message from Wallace and Grommit, urging them to use Google Hangouts for the holidays.

Check it out.

Aarra Agency: rehabstudio
Agency: Adam & Eve DDB / Aardman Studios
Client: Google

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Joao Martins joins Aarra as Director, Business Development for the East Coast

In his new position, Joao (pronounced “Joe-ow”) will support and help grow Aarra’s portfolio of top-tier digital production companies, as the agency expands into new territories of the globe. Joao’s unique background in both new business and interactive production makes him a perfect fit for our innovative approach to digital representation.

For the past five years, Joao has worked in all facets of the advertising world, from accounts and new business to big-budget commercial productions and run-and-gun, guerilla style jobs for every platform imaginable. As a digital producer for Isis worldwide for the past year, he has overseen several large-scale integrated campaigns, website builds of all sizes, social media app development and experiential displays.

Prior to that, he spent four years at Saatchi & Saatchi, New York where he worked as a new business associate, coordinating projects between the creative, strategic planning and the production teams, and later as a creative project manager and producer on the Toyota account.

Born in Portugal on April Fool’s Day, he moved to the United States in 1987. He has bachelor degrees in finance and economics and Master’s degrees in marketing and international relations and diplomacy from Seton Hall University. He is fluent in Portuguese and Spanish and dabbles in photography and digital art after hours.

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Driftlab : Old Spice Saves the World

Driftlab was proud to team up with Wieden + Kennedy and Adam Atomic on what’s sure to be the most bizarre (and fun) 8-Bit video game you play this year. Old Spice casts you in the pixelated role of iconic baller Dikembe Mutombo on a quest to save the world. If it sounds weird, it’s because it is.

Play it now!

Aarra Agency: Driftlab
Agency: Wieden + Kennedy
Client: Old Spice

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Honest : Blu Dot “Tweet for a Seat”

Partnering with mono out of Minneapolis, Honest created an online version of the classic game “musical chairs.” Except in this updated and social version, the winning tweeter received a brand new Hot Mesh Chair from Blu Dot.

Play it now!

Aarra Agency: Honest
Agency: mono
Client: Blu Dot

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Templar : Adidas, Champs Sports and 2Chainz

When the world is drained of color, who better but rapper 2Chainz to bring it back? Templar partnered up with Kamp Grizzly to create this endless runner video game for Champs Sports and Adidas. Can you score one billion million thousand points?

Play it now!

Aarra Agency: Templar
Agency: Kamp Grizzly
Client: Champs Sports and Adidas

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The ID Corp : Wii U & Paper Mario Banners

The ID Corp was busy in November, creating almost 100 different banners to help launch the Wii U, Paper Mario and other new Nintendo games. Many of these banners were bilingual, and in just about every banner size you can imagine. Add to that a YouTube page, and ID Corp played an integral part in spreading the word about the world’s favorite Italian plumber.

Check out one banner here!

Aarra Agency: The ID Corp
Agency: Leo Burnett Chicago
Client: Nintendo

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Welikesmall : Subaru “Love All You Can Do”

There’s not much you can’t do in a Subaru, so Welikesmall partnered with Carmichael Lynch to create an HTML5 Facebook App that allows users to prove it. By uploading photos, stories and more, users create an interactive map chock full of events and examples of ‘loving all you can do’ in a Subaru.

Check it out here.

Aarra Agency: Welikesmall
Agency: Carmichael Lynch
Client: Subaru

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