MINIVEGAS + rehabstudio : Subaru First Car Story

Everyone remembers their first car, and the incredible feeling of freedom it gave them. No matter how much of a jalopy it may have been, you have at least one good story of the times you had with it. The challenge was taking that cherished memory and turning it into a truly unique and personal experience that users have never seen before.

The campaign from Carmichael Lynch, developed with MINIVEGAS and rehabstudio, is a breakthrough piece of integrated advertising – turning the traditional flow of an integrated campaign on its head by having users’ provide their stories online which are then brought to life by the first-ever, real-time content creation engine, resulting in animated versions of their stories that they can share socially and that can be used in the campaign TV Spots, OLA and other extensions.

The interactive experience lives at www.firstcarstory.com.

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Lollipop : Share a Carol

Lollipop worked with GSD&M on the design and development of Shareacarol.com, the digital component of the 2011 holiday campaign for GSD&M client TJX brands – comprised of Marshalls, T.J.Maxx and HomeGoods. The campaign’s digital footprint encompassed fully functional experiences on a web site, Facebook and on iOS and Android devices. Users were able to enter any address, and via Google Street View receive a live action carol sung at an image of their front door complete with snow, twinkly lights and even a reindeer.

View the site at Shareacarol.com

Aarra Agency: Lollipop
Client: TJX
Ad Agency: GSD&M

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Redesign for SilkTricky.com

Combining their trademark humor and style, the new agency site for SilkTricky brings lots of new work and insight on the dynamic agency. Also depending on which day of the week you visit, you’ll be treated with a customized monster truck VFX experience. Check it out at http://www.silktricky.com.

Aarra Agency: SilkTricky

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Minivegas : Twitter Visualizer for F5

For the 2011 F5 festival, Minivegas created an interactive installation that visualized the F5 twitter feed into abstract shapes and the F5 logo. They also created a soundresponsive version that played during the Tanya Morgan performance.

The festival has a celebratory, party-like theme, so Minivegas chose to create some magic confetti – little squares of coloured paper that would dance, float and fly around to form various shapes. Initially they would trace the outline of the F5 logo, but they also wanted to involve the audience.

Festival-goers tweeted their messages and pictures with a certain hashtag, so that the software could pick these up and incorporate them into the display. Minivegas then deconstructed the submitted images into large numbers of coloured pieces by looking for edge points and then creating a mesh of polygons using Delaunay or Voronoi subdivison. Each piece would pick up a strong colour from the underlying image, so that when settled, the confetti would form a mosaic of the image. Text-only tweets were displayed by arranging multi-coloured pieces to follow the contours of a font.

Aarra Agency: Minivegas
Client: F5

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rehabstudio : Last.fm Festival

On January 21st, the very first Last.fm Festival took place, hosted in both HMV Forum, London and Terminal 5, New York on the same night.

Headliners selected by the Last.fm community through their scrobbles include The Futureheads, Young Knives, Two Door Cinema Club & Tokyo Police Club.

Using the Last.fm API, rehabstudio generated live in-venue infographic projections which heroed the crowd, the bands and the Last.fm service on the night of the festival. These visuals were directly based on the crowd’s user profiles – a blend of tech, motion graphics, social data and live feeds.



Client : Last.fm
Aarra Agency : rehabstudio

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SilkTricky : Crash the Superbowl Live Action Intro

SilkTricky was going to bring in Michael Bay to help Doritos and Pepsi MAX Crash the Superbowl, but thought it would be more fun to just do it themselves.

Eat your heart out, Mike.

This explosive intro showcases SilkTricky’s double-barreled talent for live-action shooting and eye-clawing effects, complete with slow-mo, splintering glass, and some good ol’ in-your-face product placement.

Strap in and check it out for yourself.

Client : Doritos & Pepsi Max

Aarra Agency : SilkTricky

Partner Agency : Goodby, Silverstein & Partners

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Transistor Studios : HP Designjet Print & Share

To show off the creative power of the HP Designjet Print & Share, Goodby, Silverstein & Partners called on Transistor Studios’s extensive experience weaving reality with breathtaking 3D animation (check out their latest reel and you’ll see what we mean).

HP wanted to underscore the printer’s ability to help folks collaborate in real time from across the planet, so Transistor got global, hopping the pond to Prague for three days of shooting. They soaked up that ‘international look’ with footage of the cultural capital’s timeless architecture, and brought it back to Brooklyn for some multidimensional modeling.

Five busy weeks later Transistor delivered these intricate and visual stories exploring the printer’s unique collaborative capabilities.  You’ll want to watch them each a couple times to catch all the nuance they packed into just a minute of video. We sure did.

Client : HP

Aarra Agency : Transistor

Partner Agency : Goodby, Silverstein & Partners

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Honest : Fruit by the Foot Replacements

Aarra partner Honest has redefined sticky media, and gotten some on their fingers in the process.

Working with Publics Modem, Honest produced and directed a series of short films for Fruit by the Foot, featuring everything from wildlife to a full cheerleading uniform handcrafted out of the fruity snack (the latter complete with pompoms).

To house the campaign, Honest also designed a new website top-to-bottom, including a custom typeface. The interactive experience keeps visitors clicking with videos, games, and even a function to replace the entire Internet with Fruit by the Foot.

Honest’s award-winning studio eats unconventional content for breakfast (or an afterschool snack), but still, this had to be different.

Client : Fruit by the Foot

Aarra Agency : Honest

Partner Agency : Publicis Modem

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Transistor Studios : New Site, New Reel


Our friends at Transistor Studios found some slack in the space-time continuum and used it to throw together 100 eye-popping seconds of their recent work. While they were at it they redesigned their entire site to get more of their craftsmanship out front. Looks good, guys.

Check out the new reel above. Like all things Transistor, it speaks for itself.

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rehabstudio : AdWords 10th Anniversary

rehabstudio team up with Google, AKQA and Postpanic to launch a campaign thanking AdWords customers for their support in their first 10 years with a personalised bespoke video and YouTube channel showcasing customer success stories.

AdWords sent an email to their customers globally, inviting them to view a personalised Thank-You film on the channel, featuring their company name and URL formed from 1000s of lights, swarms of bees and dominoes, dynamically embedded within the film.

Produced in over 40 languages, the YouTube channel forms the heart of the anniversary campaign, letting customers submit their own success stories. The specially created system first uses geo-tagging to track the customer’s specific location, pinning their uploaded story to the channel’s 3D globe. The system then automatically visualizes their content within a Google Maps backdrop.

The channel also allows users to compare a rich series of business and consumer facts demonstrating the power of Adwords with data represented visually on a 3D globe, filterable by theme, sector and country, delivering a highly targeted, visual resource.

Check out the project here.

View a personalized video here.



Client : Google
Aarra Agency : rehabstudio
Partner Agency : Google Creative Lab (London)

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Transistor Studios : Columbia Omniheat

When Columbia Sportswear fashioned some state-of-the-art cold-weather gear, they needed a hot microsite to show off their cool products. Agency partner BSSP came to Transistor for some mind-melting effects. As the folks at Transistor describe it, “It was as if J.J. Abrams and Michael Bay had a baby, and that baby was a website selling jackets for inclement weather.”

The microsite is outfitted with:

• A fully interactive, animated, 3D globe with Google Maps-like clickable markers
• A product gallery with multiple rollover information points on each image
• Animation in which the ice-covered globe morphs into the Omniheat jacket
• Animation in which the globe splits down the middle and peels open to reveal an eight-screen video player, accessible by sharing with friends via email and social media
• A completely seamless user experience
• Full-screen mode

Experience Transistor’s work in all its bone-chilling glory here.

Client : Columbia Sportswear

Aarra Agency : Transistor

Partner Agency : BSSP

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SilkTricky : Crash the Superbowl V

Crash The Superbowl is back this year with a twist! Doritos has brought Pepsi Max to the party and now you can choose which brand to make a commercial for: Doritos or Pepsi MAX. Think you really have what it takes? Then make a spot for both. Even Betty White is getting in on the action.

The explosive team at SilkTricky partnered with our friends at Goodby, Silverstein & Partners to refresh the Crash The Super Bowl campaign this year.

This extensive initiative involved several stages across a period of 6 months; teaser, submission, testing, voting, voting closed, and winner phases.

How they pulled it off:
The SilkTricky team used Flash, Away3D, Cinema 4D and AfterEffects and integrated with a RESTful API on the backend to get this site off the ground. The team also created a gallery for user generated videos that feels infinite. Silk also cast,  shot and edited the live action component you’ll see along with the special effects. All this work created quite a challenge when paired with the heavy development, making this year’s site even more ambitious than it has ever been.

Coming soon there will also be a section called “Ads Dissected” which breaks down statistics from popular Super Bowl ads of the past. Using a narrative motion graphics piece this section is sure to be a visual treat.

Check out the live site and help your favorite ads make it to Super Bowl stardom!

Client : Frito Lay

Aarra Agency : SilkTricky

Partner Agency : Goodby, Silverstein & Partners

http://www.crashthesuperbowl.com/

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Driftlab: ZooYork

Offered “exclusively to the officially down”, driftlab’s sleek site for skate apparel company Zoo York, marries design with the street in crisp black and white. The modern space with old school appeal lets you read interviews with bright minds in creative industries, tap into global skate culture on the blog and order new gear.

Aarra Agency : Driftlab
Partner Agency : Zoo York
Visit the Site Here

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The ID Corp: Sierra Mist

The IDC recently worked with Goodby to do a quick refresh for the always refreshing Sierra Mist. With only a couple weeks to get it done, it was an animation flash flood to get the site into shape. Simplifying the navigation, adding in some new commercials, and refreshing the site to show off the new bottle design was the driving force behind the new site.

Aarra Agency : The ID Corp
Ad Agency : Goodby
View Site : Check it out here

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Lollipop : Sapporo Beer

Lollipop worked with Dentsu to create a site to support the launch of the Legendary Biru campaign for Sapporo Beer.

The creative for the campaign tells the story of the brewing process, weaving Japan’s deep cultural heritage into the narrative.

The site itself is centered on a character – the Sage – who is the keeper of the legend of Sapporo. He leads visitors on a ‘treasure hunt’ through the site where the goal is to collect a number of hidden scrolls. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.

Lollipop designed and built the site, in addition to shooting the Sage video. Sons & Daughters shot the live action, while Crush created the CG, mattes and final compositing.

Check it out at http://www.wearelollipop.com/portfolio/sapporo.

Client : Sapporo Beer
Aarra Agency : Lollipop
Partner Agency : Dentsu

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SilkTricky : Sony 3D World Takeovers

Yup, that’s realtime content! To promote the new Sony Bravia TV in 3D 180LA came to SilkTricky with the idea for innovative homepage takeovers that would live on a variety of sites. SilkTricky extended the idea and brought it to life as a partner in both design and development. Ads are served through eyewonder using their server side technology for screen captures.

How they pulled it off
The Sony 3D take-overs integrate with a back-end screen capture system to pull in a real-time screen grab of the publisher site.  The screen grab is loaded into flash and parsed as Bitmap Data. Once converted to Bitmap Data it gets mapped to the cubes, within the 3D scene, to create the effect of a live site in 3D.

The best way to learn about them, is to check them out for yourselves. Visit the following sites and rollover the 300×250 ad to see your page transformed into a Sony 3D version. To view again, a link on the banner will appear that can let the page transform again.

• Wired ( July 7, 8, 14)
• Cnet ( July 7,14)
• Sports Illustrated ( July 7,8,14)

Coming soon to a few other sites next week!

Aarra Agency : SilkTricky
Partner Agency : 180 LA

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Transistor : Yahoo Advertiser Success Stories

If you have been frequenting ad industry sites over the past month, you have most likely been exposed to the Yahoo! B2B campaign showing off the Science+Art+Scale that comes with partnering with Yahoo! Advertising. During Cannes, the ads ran overtime, pushing visitors to a landing experience that showcases the value of advertising with Yahoo! in both an informative and entertaining manner. Transistor worked with partner Goodby, Silverstein & Partners to execute that experience.

This minisite uses animation, flash and data visualization to showcase the real success stories of Quaker Oats, Dodge and Butterfinger by using Yahoo! advertising campaigns. Visitors can explore three (3) key results showcased with diverse custom animations that show off the impact in highly visual representations of the data. Each visualization worked to demonstrate key insights such as Site Interaction, ROI, Sales Increases and Exposure. For example,  Quaker Oats, was able to measure the online ads to drive over $1.2 million in short term sales.  Check it out and see all the stunning visuals.

Aarra Agency : Transistor
Partner Agency : Goodby, Silverstein & Partners

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rehab : Last.fm Brand Identity

The lovely folks at Last.fm have selected rehabstudio as their digital creative and production agency in 2010.

Throughout last year rehab worked on a selection of campaigns with Last.fm in the UK and US. Initially they focused on creating a new standardized branding package which touched everything from the website to the mobile applications.

rehab also created and launched Last.fm’s first global branding campaign, which has been running throughout the CBS Network since summer 2010. If you’re in London you’ll have seen the cute bunch of Last.fm characters on the Tube projections.

Other product initiatives from 2010 include;

• Band Aid; Created for SXSW in Austin Texas the service automatically generates a personalised list of bands you should see based on your music profile.
• Last.fm Festivals; Generating a personalised compatibility rating of upcoming festivals
• Last.fm Presents; a monthly club night in London
• Last.fm Best of 2010; the annual rundown of songs based on users scrobbles

In January 2011 the first Last.fm Festival will take place in London, New York & LA.

Go behind the scenes with rehab here.


Client : Last.fm
Aarra Agency : rehabstudio

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Driftlab : Chevy Nation

View the interactive, 3D “Chevy Nation”: a virtual city complete with racing garage, chop shop, stadium, clubhouse and an “Eco Dome,” all promoting a Chevy lifestyle. The video-game-style setup lets you cruise the digital streets and get a little wind in your hair.

Aarra Agency : Driftlab
Partner Agency : Campbell-Ewald
Visit the Site Here

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Lollipop : Black Sunshine Coffee

At pureblacksunshine.com visitors are invited to step into shadows of the underworld, chartering a flight to a mysterious island to undertake a business deal with a difference.

Players who keep their cool and make it past the imposing steel door guarding the entrance to a seemingly abandoned warehouse are tested to the limits as they come face to face with the dealer, his pure organic stash, and a gun-toting gang of hired thugs. Movement through the site takes users from a first-hand look at the various roasts and beans on offer right through to the deal, where they’re connected to an online shop to peruse the goods available for purchase.

Lollipop produced the entire site, shot the video, did some design work and built the site in Flash.

Check out the video.

Black Sunshine Coffee from Lollipop on Vimeo.

Client : Pure Black Sunshine Coffee
Aarra Agency : Lollipop
Partner Agency : Extreme Group

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