noscript
tags. Include a link to bypass the detection if you wish.
The latest reel from the crew at SilkTricky featuring work for Coca-Cola, Old Spice, Newcastle, Taco Bell, Nike and more.
“An explosive roller-coaster of adrenaline-fueled excitement packed with pure dynamite thats been covered in gun powder!!!!”
The Muppets!?!? Yes, The Muppets! We’re really excited to show off this work from Honest , who was able to lend a hand in this new campaign for Disney and The Muppets. Working with agency, Vanksen and director Michael Sugarman, the team at Honest got the opportunity to build this promotional website for the Disney Give a Day, Get a Disney Day new campaign.
Up to their normal scheming, the Muppets spread the message about volunteering, while they COMPLETELY DESTROY the site! Getting to work on-set with the Muppets, The Honest team came back to pull together the experience, doing all of the animation ( pre and post production ) , flash development and personalization tool to let the muppets speak to you about volunteering.
Visit this link, enter in your name and watch as the Kermit, Miss Piggy and the whole crew tell you about how you can get involved.
About the Campaign : If you have kids, you most likely watch Disney, and may have seen the commercials as well. It’s a pretty awesome campaign and Disney is giving away tickets! Disney wants to inspire one million people to volunteer a day of service to a participating organization in their communities. 1 day of service = 1 day at the resort. Get involved here : Give a day, Get a Day
Digitas Boston approached Trace Pictures to create a new kid crafted animated campaign to promote the GMC Terrain that will live as as online spots. Trace pulled together a demo treatment with their proposed style and won over the creatives. Justin Stephenson, Sr. Creative Director of Trace Pictures, describes how the project came together :
The design of the project started by inviting a group of young kids to draw up images from their favorite road trips. We received the most adorable pictures that could only come from a child’s imagination. Our designers then worked with the kid-crafted elements to create a multitude of fun scens, that we strung together to create one colorful and exciting road trip. From cityscape, to beach, to zoo to grandma’s house.. and so on.
We purposefuly used very simple stop motion and 2D animation techniques to make the piece feel like it lived in a child’s world. The process was a blast and it’s not everyday you get pre-schoolers to do your initial designs!
In addition to this project, Digitas and Trace have most recently collaborated on projects for XM Radio and Gillette that can be seen on their reel.
Working with AMV/BBDO London, Transistor created a journey through the mind of a child for Sing Up. Their imagination runs wild, passing a myriad of weird and wonderful characters and scenarios. A song introduces the idea of math, and the numbers fill the child’s mind.
The design reflects the various reference points of childhood. Real objects interact with the imagined, and the line between each constantly evolves. The hundreds of characters, built in CG to create the necessary depth, were all designed in house using various visual techniques.
Working with the team at Sapient, SilkTricky developed the motion graphics behind the interactive touch-screen vending machines that debuted at the 2008 Beijing Olympics.
The face of the machine is a 46″ touch screen that dispenses limited edition Olympic WE8 Coke bottles. Users can also download WE8 ring tones and wallpapers to their mobile phone using Bluetooth technology.
It’s now starting to pop up in malls across the US. Here’s a review of the new machines from the Financial Times:
Traditional vending machines are already “great static branding,” she says. “But now [with uVend] you can bring that engagement at the point of purchase – tying the marketing message to the consumption.”
By changing what drinks it promotes at different times of the day or week – at a mall, say, evenings for kids, weekends for families – Coke sees the same benefits as any digital billboard, but it can also see the results immediately. The same precision marketing and instant gratification (for marketeers) that online retail enjoys is thus brought to the real world – a first for companies like Coke.
“The same way you can optimise a banner ad,” based on performance, “we can optimise this,” says Gaston Legorburu, executive director at Sapient, the digital agency which designed the machines. “It’s also a great test platform for new creative.”
The machines also contain cameras and Bluetooth wireless connections, the potential of which for analysing age, gender or interaction rates makes Mr Legorburu even more animated. Read full article
Working with Goodby, Transistor Studios has been keeping their animation team busy creating several new banner ads over the last couple months. The first set of ads for Quaker Oats involved taking multiple pieces of fruit, rendering them in 3D and morphing them with either Quaker branding or in one example from a coconut to a strawberry to an apple. The second set of ads was for Nintendo DS and the launch of their new game: Style Savvy.
72& Sunny partnered with Welikesmall to design the new Bugaboo site.
With custom seating and navigation, the Jeep Comfort Module allows users to design a rugged vehicle from the wheels up. Your Jeep sits on a cloudy mountain summit, with animation and music making virtual car shopping a breeze. If you lean in closely you just might catch a whiff of new car smell.
Aarra Agency : Driftlab
Partner Agency : Organic Michigan
Visit the Site Here
Honest created a Demo Mastercard’s new iPhone app via McCann Erickson. Using the iPhone’s GPS technology, this app lets users geo-tag their favorite spots within the tags priceless, dining, shopping, entertainment and other, and share their picks with their friends and family. Users can then view a map of their area embedded with tags of their network’s picks.
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, unveiled a refreshed on-air look designed by Trace Pictures, a multi-disciplined design firm and production house. This new look and feel perfectly captures the unique and charming world of Sprout. The full branding package consists of show openers, identity pieces, in-show design and promo packages that feature parents and kids interacting in a handmade Sprout world. This refresh is the culmination of a one-year collaboration.
Trace utilized the distinctly low-fi “diorama” as the basis for it’s campaign. “The diorama is such a fun, flexible, and familiar thing – it really is a great way to stage the inner life of a child and imagine how they see and interpret the world” says Stephenson. Trace drew upon a truly wide range of techniques: full live action vignettes, green screen live action, stop motion, 3D CGI, cell animation motion graphics and, of course, an amazing array of hand-crafted design elements. These elements include hills made of fabric, a flowing river made of tissue paper, trees and flowers made of felt, a yawning cardboard alarm clock, a giant moon made from a sponge, a soda bottle rocket that flies through space, tin foil stars that fall from strings, kids dancing on paper puddles and many, many more.
To view clips and stills from the Sprout refresh, click here.
Working with Goodby, The ID Corp helped launch one of Sprint’s most top secret campaigns yet. With even the CEO of Sprint giving feedback on the banners, this launch was big! Home page take-overs on MySpace, CBS, and NBC as well as a powerful media campaign made this a great launch for Sprint and served up some fun visuals to go along with it.
Transistor Studios worked with Y&R to roll out the “Air Mixer” for Sears to kick off this year’s back to school season. Focusing on the idea that you don’t go back to school you “Arrive,” Transistor put together a game that allows you to create, play and watch your very own jam session. A live action shoot combined with seamless avatar transitions gives this game a bit of edge and delivers great tunes.
WLS teamed up with Goodby and the Commonwealth Bank of Australia to create a set of unique banners to promote their online banking system.
The ID Corp. worked many long nights with Profero to build a homepage take-over for Lufthansa. For one day only, Lufthansa was the centerpiece of advertising on the NY Times site, joining the likes of Apple and Microsoft. This was a first for Lufthansa and they were able to promote some great summer fares and accomplish a first ever in-ad flight booker.
Using RealFlow technology to create brilliant 3D aqua animal animations Transistor once again flexed it’s video, 3D, and interactive muscle to help launch the new Now Propelled site. With interactive sections that focus on the brand in your life and as a product, Goodby and Transistor created a site that not only pushed video transistions and interactive integration on the Web, but also build a virtual water world that helps you in your life.
In their first on-air collaboration, Transistor and Versus have taken the soon to be summer smash Transformer Movie and combined with the speed and excitement of the IndyCar Racing League.
Honest worked with Mullen to design and produce a site for Grain Foods Foundation to help increase awareness of the growing hunger problem in the U.S.A. The online workshop gives users all the tools they need to create amazing toasted art that can be saved to the site and viewed in the galleries, sent to a friend or downloaded. A donation of $1 will be made for each piece of Bread Art submitted, so go experience the site now and help feed America.
The Bread Art Project
After delivering the FWA-winning TECHFIT site on their last effort for Adidas Global, Struck knew turned up the heat for Climacool. Using Papervision 3D to drive the gym environments, Struck created a wide range of motion graphics, including a smooth-as-silk Running Bubble Man you’ll find in the Benefits section. And, to complete the robust functionality of the site, the products in each gym are tied directly to Adidas’ central product database and can be seamlessly updated at any time.
To say that the Real Salt Lake soccer team made “the Leap” last year would be an understatement. In just its fourth MLS campaign, RSL charged to the Western Conference Finals and celebrated the opening of Rio Tinto Stadium—a soccer-specific structure that is already earning a reputation as one of the most perfect venues in the U.S. With those breakthroughs in the background, Struck jumped on the scene to help build some hype for this season’s home opener (April 2 vs. defending MLS champs Columbus Crew). On a short timeline and with some tight technical specs, they concepted, designed and built an in-your-face set of banners in just three days.
WeLikeSmall, working via Push, produced the new site for Smokey Bones restaurant. From concept to design to development, this site was an exciting 4 months. Day 42 was no exception, when Mike directed Miss Utah, Julia Marie Bachison to walk in a place on a treadmill…twice.
The site enables Smokey Bones to create unique store-fronts for each of their 60 east coast locations. The site also features a flash shell with a custom Django CMS that allows for unique locations, promotions, characters, and more.
WeLikeSmall also produced a proprietary iPhone application for their in-store staff, which allows them to photograph customers, invite guests to the Bones Club, and talk with aliens.
To get the latest Aarra news, check out our Facebook and Twitter, or sign up for our newsletter.
Aarra is the first strategic sales management agency of its kind. We oversee national business development for a comprehensive portfolio of best-in-class digital shops. These boutique portfolio companies look to Aarra to procure work from world-class advertising agencies and brands, partnering in design and production to deliver award-winning creative across a variety of capability sets within digital marketing.
For the advertising agencies we support, our role is a mix of matchmaker, deal broker, strategist, catalyst, consultant and trusted partner. We connect clients with the capabilities they need, from mobile to microsites, applications to installations. We realize, however, that no matter the project scope, finding a suitable vendor goes beyond simply who can do the work. Partnership is rooted in culture and creative synergy, location and availability. We’re experts in these kinds of relationships. We maintain objectivity in selection, save valuable time for decision makers, and provide a framework to expedite ideation, technical approaches, budgets, and procurement. We’re the first in the digital world to offer this unique utility, and we’ve assembled only the finest in digital production to support it.
