Minivegas : CNN Ecosphere

Working with Stinkdigital and HEIMAT Berlin, Minivegas created a powerful social commentary platform for CNN and the COP17 climate change conference in Durban. Any time someone tweets with the hashtag #COP17, the Ecosphere will add it to a tree representing that specific topic or discussion, making the most popular topics the biggest trees. After a few weeks of collecting tweets, the piece will be shown in Durban as an installation that renders the site as a 3D holographic image.

The entire site is built in WebGL/HTML and harnesses Minivegas’ incredibly powerful and flexible Atlantis platform.

View the site here: http://cnn-ecosphere.com/ and get a behind the scenes look at the installation here.

In addition view the full case study here.

Aarra Agency: Minivegas
Client: CNN
Collaborators: Stinkdigital/HEIMAT Berlin

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Driftlab : Bridgestone Tires

To help Razorfish launch the new Performance Balls campaign for Bridgestone Tires, Driftlab was proud to develop a Facebook Application chock full of goodies. From viewing the TV commercials, to interactive tech demos with videos and even a sweeps to win tickets to the Super Bowl, the App gave users a rich experience to get to know more about Bridgestone’s products and a chance to go to the big game.

View the App at https://www.facebook.com/BridgestoneTires

Aarra Agency: Driftlab
Client: Bridgestone Tires
Agency: Razorfish

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SilkTricky : Got Milk redesign

SilkTricky was proud to work with Goodby, Silverstein and Partners to bring the newest version of Gotmilk.com to life. Leveraging the awesome 3D and Motion work Silk is known for, combined with their smooth and fluid Flash animations, the site is a fun and whimsical look at this beloved beverage. Be sure to fill the blender full of fruit for a little surprise.

View the site at http://www.gotmilk.com

Aarra Agency: SilkTricky
Client: Got Milk - National Milk Processor Board
Ad Agency: Goodby, Silverstein and Partners

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rehabstudio : Chevy

Partnering with Goodby, Silverstein and Partners, rehabstudio created a website for Chevy that allows users to go on a nostalgic drive through their past, jumping into one of six Chevrolet cars like the 57’ Bel-air, ’69 Stingray or the Camero –  all shot by rehab exclusively for the campaign.

Using Facebook connect, the site identifies locations from the user’s profile and then leverages Google Street-view to generate a stop-frame drive past video.

The campaign also pulls in Facebook friends and displays them throughout the experience, which is the first of it’s kind. Users can takeaway a map showing their life journey which they can easily share on Facebook or with the friends featured in their ride.

All of the cars were shot on location in Detroit and then a bi-coastal b-roll shoot linked the experience together, the linking shots are chosen from country, suburban or urban to keep the narrative of the campaign.

View the site here: http://rideofyourlife.chevrolet.com/

Aarra Agency: rehabstudio
Client: Chevy
Ad Agency: Goodby, Silverstein and Partners

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Lollipop : Dickies

Lollipop worked with Goodby, Silverstein & Partners on the development of a rich media campaign for Dickies workwear. The creative consisted of multiple page takeover executions on popular destinations such as ESPN and Sports Illustrated.

When a plumber jiggles the handle on a broken toilet, first the toilet, then the entire page begins to leak and spray water, resulting in a high pressure explosion that reveals water pipes behind the page. The banner continues to animate with the campaign’s ‘Life Hurts’ message followed by a focus on the short sleeve work shirt. The takeaway is that Dickies workwear can stand up to just about anything you throw at it. Check it out for yourself below.

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Lollipop : Sprint Biz360

Continuing their successful relationship with GSP, Lollipop was proud to develop Sprint’s Biz360 website that shows the benefits of having your business connected to Sprint. Lollipop developed the entire website, as well as edited and helped produce the videos on the site, which highlight three unique and successful businesses that currently use Sprint’s services. These super slow motion vignettes use interactive hotspots to detail the benefits of the program.

Additionally, prospective businesses can view all of the Sprint services and products, as well as view pricing and plans through a simple interface. For users on tablets and mobile devices, Lollipop also created an optimized version for whichever device you choose.

Aarra Agency: Lollipop
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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rehabstudio : Johnnie Walker

Working with Iris Singapore and Bigballs (video production), rehabstudio have created Johnnie Walker’s Drive Of A Lifetime.

Combining the glamour and thrill of Formula 1, the video app gives the viewer a truly immersive experience, letting them pit their wits against F1 giants Jenson Button and Lewis Hamilton at the controls of their own racing car. Built using rehabstudio’s flash framework, the application integrates Facebook’s Open Graph API to create a tailored experience to each viewer by drawing in their names, locations and profile photos from Facebook.

Taking personalisation to enhanced levels, additional layers of audio and video interaction let the user insert live footage from their webcam directly into the action. They can also add their own words into the video voiceover, via text to voice software.

View the app here: http://apps.facebook.com/stepinsidedrive/

Aarra Agency: rehabstudio
Client: Johnnie Walker
Ad Agency: Iris Singapore and Bigballs

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Welikesmall : Course Curator

Welikesmall partnered with Momentum Worldwide to build a first of its kind experience for the 2011 U.S. Open. They created three key digital experiences. The first was a six screen seamless media wall. WLS built motion graphics that told the story of the experience through eight informational videos. Additionally, WLS dynamically pulled current weather feeds, and a rolling leader board.

The cornerstone of the experience was what WLS affectionately call the Course Curator, a heads up dashboard system accessed through an RFID card on a lanyard. Start by creating a fully custom profile or pick from one of our pre-created packages.  Then, simply scan your card at any select location on the golf course and get instant access to the players you choose to follow, news that’s curated for you, detailed directions around the course, tweets and a whole lot more. When you’re done head over to the printing station and print your daily schedule and player information. Not only do you get a beautiful takeaway from your day at the US Open but you also get a handy quick reference that is refreshed all day long.

Finally, WLS built an interactive history kiosk for the USGA. It told the story of the presidents, golf, and created a timeline of events to witness how they are implicitly intertwined in US politics.  Videos, photos, a data visualization of presidential handicaps and more rounded out the experience.

Aarra Agency: Welikesmall
Ad Agency: Momentum Worldwide

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Redesign for SilkTricky.com

Combining their trademark humor and style, the new agency site for SilkTricky brings lots of new work and insight on the dynamic agency. Also depending on which day of the week you visit, you’ll be treated with a customized monster truck VFX experience. Check it out at http://www.silktricky.com.

Aarra Agency: SilkTricky

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Lollipop : American Express OPEN – Media Wall

Lollipop worked with Momentum New York to develop a media wall for their American Express OPEN client. The media wall was featured at the New York Times Small Business Summit.

The media wall project involved creating an animated multi-screen installation. The core of the media wall was a Ruby-on-Rails back-end integration component with ‘ Poken‘, a ‘social business card’ that links a physical device called a Poken with an online network. Conference attendees were each given a Poken for networking purposes – by touching two of them together, business and contact information is shared. When connected to a computer, the Poken transfers the information to an online social business network. An AIR application on the front-end connected with the Poken back-end and displayed real-time updates showing how many connections each attendee made.

The media wall also integrated with Twitter and Foursquare check-ins, giving a real-time view of who was attending and what people were saying about the summit.

View more photos of the work here.

Aarra Agency: Lollipop
Client: American Express OPEN
Ad Agency: Momentum New York

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Minivegas : Twitter Visualizer for F5

For the 2011 F5 festival, Minivegas created an interactive installation that visualized the F5 twitter feed into abstract shapes and the F5 logo. They also created a soundresponsive version that played during the Tanya Morgan performance.

The festival has a celebratory, party-like theme, so Minivegas chose to create some magic confetti – little squares of coloured paper that would dance, float and fly around to form various shapes. Initially they would trace the outline of the F5 logo, but they also wanted to involve the audience.

Festival-goers tweeted their messages and pictures with a certain hashtag, so that the software could pick these up and incorporate them into the display. Minivegas then deconstructed the submitted images into large numbers of coloured pieces by looking for edge points and then creating a mesh of polygons using Delaunay or Voronoi subdivison. Each piece would pick up a strong colour from the underlying image, so that when settled, the confetti would form a mosaic of the image. Text-only tweets were displayed by arranging multi-coloured pieces to follow the contours of a font.

Aarra Agency: Minivegas
Client: F5

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Lollipop : American Express OPEN – TouchScreen Installation

Lollipop worked with Momentum’s New York team on an installation for their client American Express OPEN at the NAB (National Association of Broadcasters) conference. The installation featured a game of concentration, pitting conference attendees against each other complete the game in shortest amount of time possible.

They developed a system that allowed the game to show on two screens simultaneously – the player’s screen showed all of their personal info and allowed them to provide more details with an on-screen keyboard. The audience screen showed the game board and high score board only, keeping the player’s personal information private.

View more photos of the work here.

Aarra Agency: Lollipop
Client: American Express OPEN
Ad Agency: Momentum New York

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Templar : Game of Thrones

Templar announces the launch of its latest endeavor in collaboration with Pereira & O’Dell, Battle for the Iron Throne, in support of Game of Thrones, HBO’s newest drama. Compete against your friends on Facebook to be the Top Warrior as you face three distinct challenges across ten levels.

The Skill challenge tests your reflexes against a single deadly foe; the Strategy challenge tests your ability to lead soldiers against an entire enemy army; and the third challenge, Knowledge, tests your lore of the world of Game of Thrones. Fail one challenge and your performance in the others can aid you, but don’t forget that when you play the Game of Thrones, you win… or you die.

Take up your sword now, and join the battle!

Aarra Agency: Templar

Agency: Pereira & O’Dell

Client: HBO

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MINIVEGAS : S4/C Channel Rebrand

Minivegas were approached to concept station IDs for S4C, a Welsh based broadcaster. Given a brief by the client to create the IDs that were picture postcard scenes of Welsh life, Minivegas wanted to produce a set of IDs that could bring those scenes to life in real time. Taking it to the next level though was developing voice reactive imagery that would be entirely unique each time it screened.

In order to achieve this, Minivegas had to build a real time compositing engine from scratch. Using a total of 10 background plates, the broadcast television announcer can, in real time, affect the imagery within each scene. Elements within the images randomly move based on the volume and frequency of the announcer’s voice. All the idents stand on their own without voice input. But speech breathes life into the scenes.

The project took over a year to develop, from conception, R&D, live-action shoot, post, coding, and integration. This included writing video decoding, compositing, colour correction, etc and using open source libraries. There are about 50,000 lines of code in the final product.

Minivegas also built a box that behaves like a “digideck,” and installed it at the broadcaster’s office so that it can communicate with their scheduling system, switch audio feeds from a number of sources, and output synchronized digital video and audio using broadcast standard signals. The result are an infinite number of idents, all unique and all beautiful.

You can see Luc demoing the technology here as it’s running seamlessly on his laptop.

Aarra Agency: MINIVEGAS
Client: S4C

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Minivegas : Red Bull 3D Soundclash

Minivegas collaborated with onedotzero industries and the illustrious Company on creating audio responsive visuals for the Red Bull Music Academy 3D Soundclash featuring music from record labels Warp and Ninja Tunes. The Soundclash was a rare music event held in the Royal Albert Halls basement.

MINIVEGAS worked together with designers Quayola and Thomas Traum and programmers Field to bring the 30-minute sets using Illustrious Company‘s immersive 3D sound system to life. Check out the video above for the background on the technology behind the project, and to see the 3D sound in action.

Aarra Agency: Minivegas
Client: Redbull & onedotzero

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SilkTricky : Crash the Superbowl Live Action Intro

SilkTricky was going to bring in Michael Bay to help Doritos and Pepsi MAX Crash the Superbowl, but thought it would be more fun to just do it themselves.

Eat your heart out, Mike.

This explosive intro showcases SilkTricky’s double-barreled talent for live-action shooting and eye-clawing effects, complete with slow-mo, splintering glass, and some good ol’ in-your-face product placement.

Strap in and check it out for yourself.

Client : Doritos & Pepsi Max

Aarra Agency : SilkTricky

Partner Agency : Goodby, Silverstein & Partners

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Minivegas : Natural History Museum of London Dataviz

Biodiversity is one of the 2 installations that Minivegas were asked to create for the Natural History Museum in London for their new Darwin Centre.

Biodiversity examines the relationships between all living things via a real-time, randomly generated and ever-changing visualization of the evolutionary Tree Of Life. Infinite species – that are alien, yet familiar, and inspired by our own plant and insect kingdoms and the natural rules that govern them – are born from the Tree and brought to life before the viewer using state-of-the-art 3D graphics. The installation conveys the vast scale and beauty of the biodiversity umbrella.

Minivegas used existing data that the museum’s researchers have gathered from real life to build a computer generated universe. Because of this, these taxonomic or phylogenetic trees can be vast, and it was important to convey that scale.

Aarra Agency: Minivegas
Client: The Natural History Museum of London and onedotzero

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Transistor Studios : HP Designjet Print & Share

To show off the creative power of the HP Designjet Print & Share, Goodby, Silverstein & Partners called on Transistor Studios’s extensive experience weaving reality with breathtaking 3D animation (check out their latest reel and you’ll see what we mean).

HP wanted to underscore the printer’s ability to help folks collaborate in real time from across the planet, so Transistor got global, hopping the pond to Prague for three days of shooting. They soaked up that ‘international look’ with footage of the cultural capital’s timeless architecture, and brought it back to Brooklyn for some multidimensional modeling.

Five busy weeks later Transistor delivered these intricate and visual stories exploring the printer’s unique collaborative capabilities.  You’ll want to watch them each a couple times to catch all the nuance they packed into just a minute of video. We sure did.

Client : HP

Aarra Agency : Transistor

Partner Agency : Goodby, Silverstein & Partners

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Transistor Studios : New Site, New Reel


Our friends at Transistor Studios found some slack in the space-time continuum and used it to throw together 100 eye-popping seconds of their recent work. While they were at it they redesigned their entire site to get more of their craftsmanship out front. Looks good, guys.

Check out the new reel above. Like all things Transistor, it speaks for itself.

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Transistor Studios : Columbia Omniheat

When Columbia Sportswear fashioned some state-of-the-art cold-weather gear, they needed a hot microsite to show off their cool products. Agency partner BSSP came to Transistor for some mind-melting effects. As the folks at Transistor describe it, “It was as if J.J. Abrams and Michael Bay had a baby, and that baby was a website selling jackets for inclement weather.”

The microsite is outfitted with:

• A fully interactive, animated, 3D globe with Google Maps-like clickable markers
• A product gallery with multiple rollover information points on each image
• Animation in which the ice-covered globe morphs into the Omniheat jacket
• Animation in which the globe splits down the middle and peels open to reveal an eight-screen video player, accessible by sharing with friends via email and social media
• A completely seamless user experience
• Full-screen mode

Experience Transistor’s work in all its bone-chilling glory here.

Client : Columbia Sportswear

Aarra Agency : Transistor

Partner Agency : BSSP

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