Minivegas : Old Spice Mr. Wolfdog

For Wieden & Kennedy Portland and Old Spice, Minivegas helped a wild animal reach the pinnacle of success by becoming the Chief Director of Marketing for Old Spice. The “Mr. Wolfdog” campaign was a completely immersive social marketing campaign that fired on every single cylinder imaginable. On a Monday morning, Minivegas took over all of Old Spice’s social channels (Facebook, Twitter, YouTube, etc) with messages from Wolfdog. Then each day featured more and more content, including a series of How To Films, an eye contact website www.teachmetojob.com , and many live streaming stunts via Google Hangouts, uStream and Xbox Live. Minivegas handled all content for this campaign including website and banner ad creation in addition to live action production, post, and animation.

For the live events, Minivegas created a WebGL application that tracked Wofldog’s movements and allowed us to turn his “speech collar” into an audio reactive piece of software. With a toolbox of video elements, cables, adapters, and caffeine, Minivegas were able to control Wofldog’s every movement and live interaction with Old Spice’s fans for 5 days until the corporate world got it’s best of Wolfdog and he went his own way. This was a perfect mix of their capabilities and a great brand to work with, whose fans are the best of the best.

The campaign was a huge success, reached millions, and garnered lots of great press from Ad Week, Creativity, Mashable, Fast Company and more.

Check it out.

Aarra Agency: Minivegas
Agency: Wieden + Kennedy PDX
Client: Old Spice

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Colorfield : Nvidia

Colorfied partnered with Dojo in San Francisco on the development of a site to launch Nvidia’s premium GPU, the GeForce® GTX TITAN. Titan brings the powerful NVIDIA© Kepler™ architecture technology that drives the Oak Ridge National Laboratory’s Titan supercomputer to your gaming experience.

The site is a simple html-based experience that relies heavily on shots that showcase the beautiful industrial design of the GPU.

You can see the site here.

Aarra Agency: Colorfield
Agency: Dojo
Client: Nvidia

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Welikesmall : Playstation MLB13

Welikesmall partnered with Deutsch LA and Playstation to create a socially connected version of a modern day Wheaties box: being on the cover of a video game. In just five days the site garnered over 1 million page views, 500,000 votes and over 250,000 unique visits in this engaging and successful contest.

Check it out.

Aarra Agency: Welikesmall
Agency: Deutsch LA
Client: Playstation

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Honest : Capital One

Honest directed 4 spots for Capital One promoting their new Mobile app. The App lets you bank where ever so you can keep doing what you’re doing, even if you’re shredding guitar on a flying asteroid — like DragonForce, the power metal band known for their extreme skills at shredding.

Along with DragonForce, the other spots feature a ventriloquist, a DJ Un1corn and modern dance.

Honest worked closely with R/GA to develop the visual language and humor for each spot, executing a unique treatment to fit each type of scenario. Whether it be the outer space finale for DragonForce, the gorgeous 80′s style double-exposure for ‘Dummy’, or the over-the-top glowing horn on the mask of DJ Un1corn, Honest wanted to stick their toe out past the edge of going too far.

Check out more videos.

Aarra Agency: Honest
Agency: R/GA
Client: Capital One

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rehabstudio : ArtCade for iD Gum and Droga5

Kind of a Gallery, kind of an Arcade. In collaboration with Droga5 New York, rehabstudios launched ID Gum in the US with an amazing multi platform game platform: ArtCade.

On the back of packs of gum, kids would find 18 pieces of artwork from up and coming artists that can be scanned by iPhone, iPad, android or via the website. Scan the artwork to unlock it in your gallery, then flick the switch from Gallery to Arcade to unlock an awesome computer game.

rehabstudio concepted and produced a handful of games for the platform, and commissioned and managed a team of incredible illustrators from around the world to create the games.

This was a huge integrated project, publishing the platform and games to three separate platforms, utilising the Adobe Air, Facebook App store and the rehabstudio campaign platform.

Check out the iOS App here and the Facebook App here.

Aarra Agency: rehabstudio
Agency: Droga5
Client: iD Gum / Kraft

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Driftlab : Aflac Facebook App

Driftlab was proud to help Digitas Boston and Aflac raise money for kids with cancer by creating a Facebook App and virtual rubber ducky race. Those who donate to the cause get their own Aflac rubber ducky and a virtual duck that will race others on the aforementioned App. The winning duck gets a family vacation in Orlando, Fla.

Check out the Facebook App here.

Aarra Agency: Driftlab
Agency: Digitas Boston
Client: Aflac

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Colorfield : Yahoo! Cybergeddon

Pereira and O’Dell enlisted Colorfield to work on the development of Yahoo’s Cybergeddon teaser site. To create the site, Colorfield integrated Facebook’s Graph API, Mocha Tracking in AfterEffects and 3d planes in Flash.

The experience begins with the user being invited to connect with Facebook. Once the connection is made, a ‘hacker’ takes over their screen and shows them their ‘stolen’ Facebook details superimposed in various high profile areas in Times Square.

The site can be found at donotwind.com.

Aarra Agency: Colorfield
Agency: Pereira & O’Dell
Client: Yahoo!

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Minivegas : Adidas & the UEFA Champions League

Minivegas took the idea of data visualization and video projection mapping to a new level. With a concept that started out as a projection project and evolved into a data visualization of football fans’ choices via environmental and online triggers, Minivegas created a completely unique and successful event.

Read more here.

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Transistor Studios : Morgan Stanley

Transistor worked with The Martin Agency to design and animate a series of videos that ‘show how giving is much more than writing a check.’

View site.

Aarra Agency: Transistor
Agency: The Martin Agency
Client: Morgan Stanley

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SilkTricky : The Science of Imitation Milk

SilkTricky continued their partnership with Goodby, Silverstein & Partners and the National Milk Processor Board in this live action and CGI Flash site. Be sure to try and control the site with your smartphone to see some HTML games and more.

Check it out at here.

Aarra Agency: SilkTricky
Agency: Goodby, Silverstein & Associates
Client: National Milk Processor Board

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Lollipop : ECHO “Dislikenator” Facebook App

Lollipop worked with Cramer-Krasselt/Milwaukee to create a one-of-a-kind Facebook App that pits against each other the things in our lives we dislike. Each ‘loser’ is then destroyed, chainsawed or blown-to-bits by authentic ECHO products. From ironic moustaches, to overzealous sports parents, nothing is off limits in this combination of Flash, CG and VFX.

Check it out at here.

Aarra Agency: Lollipop
Agency: Cramer-Krasselt/Milwaukee
Client: ECHO

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Templar : CapriSun and the Legend of the Golden Pouch

Can you find the ultimate reward? Pick your Disrespectoids team and start your journey into the ‘Legend of the Golden Pouch!’

Compete in a series of fun and engaging mini-games using either your webcam or your mouse to beat the other team in this visually rich race to the finish that the team at Templar developed for Razorfish and their client, Kraft brand Capri Sun.

Check it out at here.

Aarra Agency: Templar
Agency: Razorfish
Client: Kraft / CapriSun

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Driftlab : Dunkin’ Donuts “Like a Boss” Facebook App

Driftlab linked up with 22squared again for Dunkin’ Donuts to create an interactive resume creator like no other. Using FB Connect, After Effects and Flash, users receive a customized video resume chock full of personalized information that might not get you your dream job, but it will definitely get you noticed.

Aarra Agency: Driftlab
Agency: 22squared
Client: Dunkin’ Donuts

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Minivegas : CNN Ecosphere

Working with Stinkdigital and HEIMAT Berlin, Minivegas created a powerful social commentary platform for CNN and the COP17 climate change conference in Durban. Any time someone tweets with the hashtag #COP17, the Ecosphere will add it to a tree representing that specific topic or discussion, making the most popular topics the biggest trees. After a few weeks of collecting tweets, the piece will be shown in Durban as an installation that renders the site as a 3D holographic image.

The entire site is built in WebGL/HTML and harnesses Minivegas’ incredibly powerful and flexible Atlantis platform.

View the site here: http://cnn-ecosphere.com/ and get a behind the scenes look at the installation here.

In addition view the full case study here.

Aarra Agency: Minivegas
Client: CNN
Collaborators: Stinkdigital/HEIMAT Berlin

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Driftlab : Bridgestone Tires

To help Razorfish launch the new Performance Balls campaign for Bridgestone Tires, Driftlab was proud to develop a Facebook Application chock full of goodies. From viewing the TV commercials, to interactive tech demos with videos and even a sweeps to win tickets to the Super Bowl, the App gave users a rich experience to get to know more about Bridgestone’s products and a chance to go to the big game.

View the App at https://www.facebook.com/BridgestoneTires

Aarra Agency: Driftlab
Client: Bridgestone Tires
Agency: Razorfish

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SilkTricky : Got Milk redesign

SilkTricky was proud to work with Goodby, Silverstein and Partners to bring the newest version of Gotmilk.com to life. Leveraging the awesome 3D and Motion work Silk is known for, combined with their smooth and fluid Flash animations, the site is a fun and whimsical look at this beloved beverage. Be sure to fill the blender full of fruit for a little surprise.

View the site at http://www.gotmilk.com

Aarra Agency: SilkTricky
Client: Got Milk - National Milk Processor Board
Ad Agency: Goodby, Silverstein and Partners

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rehabstudio : Chevy

Partnering with Goodby, Silverstein and Partners, rehabstudio created a website for Chevy that allows users to go on a nostalgic drive through their past, jumping into one of six Chevrolet cars like the 57’ Bel-air, ’69 Stingray or the Camero –  all shot by rehab exclusively for the campaign.

Using Facebook connect, the site identifies locations from the user’s profile and then leverages Google Street-view to generate a stop-frame drive past video.

The campaign also pulls in Facebook friends and displays them throughout the experience, which is the first of it’s kind. Users can takeaway a map showing their life journey which they can easily share on Facebook or with the friends featured in their ride.

All of the cars were shot on location in Detroit and then a bi-coastal b-roll shoot linked the experience together, the linking shots are chosen from country, suburban or urban to keep the narrative of the campaign.

View the site here: http://rideofyourlife.chevrolet.com/

Aarra Agency: rehabstudio
Client: Chevy
Ad Agency: Goodby, Silverstein and Partners

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Lollipop : Dickies

Lollipop worked with Goodby, Silverstein & Partners on the development of a rich media campaign for Dickies workwear. The creative consisted of multiple page takeover executions on popular destinations such as ESPN and Sports Illustrated.

When a plumber jiggles the handle on a broken toilet, first the toilet, then the entire page begins to leak and spray water, resulting in a high pressure explosion that reveals water pipes behind the page. The banner continues to animate with the campaign’s ‘Life Hurts’ message followed by a focus on the short sleeve work shirt. The takeaway is that Dickies workwear can stand up to just about anything you throw at it. Check it out for yourself below.

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Lollipop : Sprint Biz360

Continuing their successful relationship with GSP, Lollipop was proud to develop Sprint’s Biz360 website that shows the benefits of having your business connected to Sprint. Lollipop developed the entire website, as well as edited and helped produce the videos on the site, which highlight three unique and successful businesses that currently use Sprint’s services. These super slow motion vignettes use interactive hotspots to detail the benefits of the program.

Additionally, prospective businesses can view all of the Sprint services and products, as well as view pricing and plans through a simple interface. For users on tablets and mobile devices, Lollipop also created an optimized version for whichever device you choose.

Aarra Agency: Lollipop
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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rehabstudio : Johnnie Walker

Working with Iris Singapore and Bigballs (video production), rehabstudio have created Johnnie Walker’s Drive Of A Lifetime.

Combining the glamour and thrill of Formula 1, the video app gives the viewer a truly immersive experience, letting them pit their wits against F1 giants Jenson Button and Lewis Hamilton at the controls of their own racing car. Built using rehabstudio’s flash framework, the application integrates Facebook’s Open Graph API to create a tailored experience to each viewer by drawing in their names, locations and profile photos from Facebook.

Taking personalisation to enhanced levels, additional layers of audio and video interaction let the user insert live footage from their webcam directly into the action. They can also add their own words into the video voiceover, via text to voice software.

View the app here: http://apps.facebook.com/stepinsidedrive/

Aarra Agency: rehabstudio
Client: Johnnie Walker
Ad Agency: Iris Singapore and Bigballs

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