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Our friends at Transistor Studios found some slack in the space-time continuum and used it to throw together 100 eye-popping seconds of their recent work. While they were at it they redesigned their entire site to get more of their craftsmanship out front. Looks good, guys.
Check out the new reel above. Like all things Transistor, it speaks for itself.
When Columbia Sportswear fashioned some state-of-the-art cold-weather gear, they needed a hot microsite to show off their cool products. Agency partner BSSP came to Transistor for some mind-melting effects. As the folks at Transistor describe it, “It was as if J.J. Abrams and Michael Bay had a baby, and that baby was a website selling jackets for inclement weather.”
The microsite is outfitted with:
Experience Transistor’s work in all its bone-chilling glory here.
Client : Columbia Sportswear
Aarra Agency : Transistor
Partner Agency : BSSP
We all know mobile sites can be a bit dry, a bit boring… and often times a bit ugly? Well, recently SilkTricky recently teamed up with Carmichael Lynch to design and produce Subaru’s new mobile site and the result is a far cry from the norm.
Silk was tasked with creating an optimal experience that aligned with the current Subaru.com. The site focuses on the shopping experience, providing users with key features and model information while on they’re on the go.
SilkTricky, no stranger to designing for mobile devices, used thoughtful art direction to consistently bring the Subaru brand to the mobile web. Mobile is an evolving medium making the technical approach a bit tricky. SilkTricky made full use of the Webkit engine to provide an app like experience for the mobile web. They leveraged jQuery Javascript framework to provide a full-featured user experience including location-based services that are available via Geolocation on enabled devices.
In the end, SilkTricky’s intuitive design gelled perfectly with Carmichael Lynch’s attention to detail providing Subaru with a clean and helpful site that Subaru lovers everywhere can utilize along their journey for a new car.
Client : Subaru
Aarra Agency : SilkTricky
Partner Agency : Carmichael Lynch
Crash The Superbowl is back this year with a twist! Doritos has brought Pepsi Max to the party and now you can choose which brand to make a commercial for: Doritos or Pepsi MAX. Think you really have what it takes? Then make a spot for both. Even Betty White is getting in on the action.
The explosive team at SilkTricky partnered with our friends at Goodby, Silverstein & Partners to refresh the Crash The Super Bowl campaign this year.
This extensive initiative involved several stages across a period of 6 months; teaser, submission, testing, voting, voting closed, and winner phases.
How they pulled it off:
The SilkTricky team used Flash, Away3D, Cinema 4D and AfterEffects and integrated with a RESTful API on the backend to get this site off the ground. The team also created a gallery for user generated videos that feels infinite. Silk also cast, shot and edited the live action component you’ll see along with the special effects. All this work created quite a challenge when paired with the heavy development, making this year’s site even more ambitious than it has ever been.
Coming soon there will also be a section called “Ads Dissected” which breaks down statistics from popular Super Bowl ads of the past. Using a narrative motion graphics piece this section is sure to be a visual treat.
Check out the live site and help your favorite ads make it to Super Bowl stardom!
Client : Frito Lay
Aarra Agency : SilkTricky
Partner Agency : Goodby, Silverstein & Partners
Yup, that’s realtime content! To promote the new Sony Bravia TV in 3D 180LA came to SilkTricky with the idea for innovative homepage takeovers that would live on a variety of sites. SilkTricky extended the idea and brought it to life as a partner in both design and development. Ads are served through eyewonder using their server side technology for screen captures.
How they pulled it off
The Sony 3D take-overs integrate with a back-end screen capture system to pull in a real-time screen grab of the publisher site. The screen grab is loaded into flash and parsed as Bitmap Data. Once converted to Bitmap Data it gets mapped to the cubes, within the 3D scene, to create the effect of a live site in 3D.
The best way to learn about them, is to check them out for yourselves. Visit the following sites and rollover the 300×250 ad to see your page transformed into a Sony 3D version. To view again, a link on the banner will appear that can let the page transform again.
Coming soon to a few other sites next week!
Aarra Agency : SilkTricky
Partner Agency : 180 LA
Working with AMV/BBDO London, Transistor created a journey through the mind of a child for Sing Up. Their imagination runs wild, passing a myriad of weird and wonderful characters and scenarios. A song introduces the idea of math, and the numbers fill the child’s mind.
The design reflects the various reference points of childhood. Real objects interact with the imagined, and the line between each constantly evolves. The hundreds of characters, built in CG to create the necessary depth, were all designed in house using various visual techniques.
Working with Goodby, Transistor Studios has been keeping their animation team busy creating several new banner ads over the last couple months. The first set of ads for Quaker Oats involved taking multiple pieces of fruit, rendering them in 3D and morphing them with either Quaker branding or in one example from a coconut to a strawberry to an apple. The second set of ads was for Nintendo DS and the launch of their new game: Style Savvy.
Working with the team at Wieden & Kennedy, SilkTricky executed the microsite, rich media and standard flash banners for the new Lil’ Smacktalked campaign to promote the Shox shoe for Nike Running.
The campaign premise was based around the fact that inside every athlete, there is a voice saying “is that the best you’ve got?” The harder you train, the more you want to shut up that voice and kill the doubt. This is where Nike Shox M1+ gives you more back.
The creative focused around Lil’ Smacktalker, an antagonizing ball of clay that likes to talk shit about your lazineness and lack of motivation. Luckily you can shut him up by stomping on him and prove that “Running beats Talking.”
Working with Goodby, Honest developed this one day page takeover of Nascar.com. The interactive video was created using footage of Nascar driver Kasey Kahne combined with CG champagne. The user is able to angle the spray and watch Kasey try to defend himself with bad kung fu, while trying to celebrate.
Collaborating with San-Francisco based agency Venables, Bell & Partners, WLS redesigned PG&E’s wecandothis.com. It’s a rich and engaging digital experience where visitors can learn more about PG&E’s efforts to reduce energy consumption and produce clean electrons.
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, unveiled a refreshed on-air look designed by Trace Pictures, a multi-disciplined design firm and production house. This new look and feel perfectly captures the unique and charming world of Sprout. The full branding package consists of show openers, identity pieces, in-show design and promo packages that feature parents and kids interacting in a handmade Sprout world. This refresh is the culmination of a one-year collaboration.
Trace utilized the distinctly low-fi “diorama” as the basis for it’s campaign. “The diorama is such a fun, flexible, and familiar thing – it really is a great way to stage the inner life of a child and imagine how they see and interpret the world” says Stephenson. Trace drew upon a truly wide range of techniques: full live action vignettes, green screen live action, stop motion, 3D CGI, cell animation motion graphics and, of course, an amazing array of hand-crafted design elements. These elements include hills made of fabric, a flowing river made of tissue paper, trees and flowers made of felt, a yawning cardboard alarm clock, a giant moon made from a sponge, a soda bottle rocket that flies through space, tin foil stars that fall from strings, kids dancing on paper puddles and many, many more.
To view clips and stills from the Sprout refresh, click here.
To mark the publication of Dan Brown’s 2009 novel The Lost Symbol, Random House brought in Honest to refresh Brown’s personal website. This meant streamlining the copious amount of information and minutae pertaining to his 4 previous novels, providing methods to easily promote the new one, and creating a visual navigation device — an ornate wooden bookcase — that would successfully recall the intrigue and antiquery that permeate Brown’s labyrinthine plots.
Working with Goodby and Häagen-Dazs, Transistor Studios created the “Essential Five” Facbook App. Designed to be 2 things, a Time Capsule and a Survey that helps you boil down you “essentials”.
Using RealFlow technology to create brilliant 3D aqua animal animations Transistor once again flexed it’s video, 3D, and interactive muscle to help launch the new Now Propelled site. With interactive sections that focus on the brand in your life and as a product, Goodby and Transistor created a site that not only pushed video transistions and interactive integration on the Web, but also build a virtual water world that helps you in your life.
In their first on-air collaboration, Transistor and Versus have taken the soon to be summer smash Transformer Movie and combined with the speed and excitement of the IndyCar Racing League.
Honest worked with Mullen to design and produce a site for Grain Foods Foundation to help increase awareness of the growing hunger problem in the U.S.A. The online workshop gives users all the tools they need to create amazing toasted art that can be saved to the site and viewed in the galleries, sent to a friend or downloaded. A donation of $1 will be made for each piece of Bread Art submitted, so go experience the site now and help feed America.
The Bread Art Project
Goodby teamed up with Transistor Studios, Honest and a few others to launch a new, content-filled official site for orange snack brand Cheetos.
Full article in Adcritic here
Excerpt ; ” The homepage features a large pile of televisions stacked in an otherwise empty warehouse space. Visitors can rotate the array of TVs 360 degrees with their mouse and click through several of them to access different Cheetos-flavored content. These include mini-games like the 8-bit-styled “Legend of Cheetocorn” and the 3D, rock-flavored challenge “Appetite for Construction.”
Honest worked with La Comunidad to create one of the first websites that is truly a 3-d interactive world for Remy Martin. This immersive environment starts in a hip meatpacking district style back alley that leads to multiple underground clubs.
The site is packed full of fun and useful features such as a 3-d recipe book, constantly updated event poster wall, confessional booth (YouTube API), and much more. Check it out here.
Transistor Studios has signed with Aarra for U.S. interactive representation.
You may know Transistor Studios’ motion design and live action work. Creativity Magazine listed them as one of the “standout production players who gave life to the best work of the year” in the 2008 August issue.
What you may not know, as of yet, is that Transistor has been busy building an extremely talented in-house interactive department to compliment their on-air skills. They have been quietly turning out some rather notable interactive and integrated work this year such as Hyundai’s “Think About it” site, which was done through Goodby, Silverstein, & Partners.
Transistor is one of only a few true “integrated” companies out in the market offering the highest production quality across the live action, film, motion design, animation and interactive disciplines.. all in-house. We are certainly excited to have them on our roster.
Trace Pictures teamed up with Digitas again to create super slick 3D animated videos about Gillette products featuring the new Gillette Fusion Power.
In 11 animated segments, Trace outlines the science behind a great shave and the technology behind Gillette. The project was all about creating a hyper-real visual sensibility to emphasize the science behind Gillette products. The photo-real CG razor and super cool techno design give the videos the very contemporary stylized feel that both Digitas and Gillette were striving for. Trace combined the animated segments with live action footage demonstrating the use of these products.
The project was featured by Creativity Online here.
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Aarra is the first strategic sales management agency of its kind. We oversee national business development for a comprehensive portfolio of best-in-class digital shops. These boutique portfolio companies look to Aarra to procure work from world-class advertising agencies and brands, partnering in design and production to deliver award-winning creative across a variety of capability sets within digital marketing.
For the advertising agencies we support, our role is a mix of matchmaker, deal broker, strategist, catalyst, consultant and trusted partner. We connect clients with the capabilities they need, from mobile to microsites, applications to installations. We realize, however, that no matter the project scope, finding a suitable vendor goes beyond simply who can do the work. Partnership is rooted in culture and creative synergy, location and availability. We’re experts in these kinds of relationships. We maintain objectivity in selection, save valuable time for decision makers, and provide a framework to expedite ideation, technical approaches, budgets, and procurement. We’re the first in the digital world to offer this unique utility, and we’ve assembled only the finest in digital production to support it.
