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Driftlab linked up with 22squared again for Dunkin’ Donuts to create an interactive resume creator like no other. Using FB Connect, After Effects and Flash, users receive a customized video resume chock full of personalized information that might not get you your dream job, but it will definitely get you noticed.
Aarra Agency: Driftlab
Agency: 22squared
Client: Dunkin’ Donuts
Everyone remembers their first car, and the incredible feeling of freedom it gave them. No matter how much of a jalopy it may have been, you have at least one good story of the times you had with it. The challenge was taking that cherished memory and turning it into a truly unique and personal experience that users have never seen before.
The campaign from Carmichael Lynch, developed with MINIVEGAS and rehabstudio, is a breakthrough piece of integrated advertising – turning the traditional flow of an integrated campaign on its head by having users’ provide their stories online which are then brought to life by the first-ever, real-time content creation engine, resulting in animated versions of their stories that they can share socially and that can be used in the campaign TV Spots, OLA and other extensions.
The interactive experience lives at www.firstcarstory.com.
To help Razorfish launch the new Performance Balls campaign for Bridgestone Tires, Driftlab was proud to develop a Facebook Application chock full of goodies. From viewing the TV commercials, to interactive tech demos with videos and even a sweeps to win tickets to the Super Bowl, the App gave users a rich experience to get to know more about Bridgestone’s products and a chance to go to the big game.
View the App at https://www.facebook.com/BridgestoneTires
Aarra Agency: Driftlab
Client: Bridgestone Tires
Agency: Razorfish
Driftlab collaborated with Colle+McVoy and Caribou Coffee to help spread holiday cheer and warmth for a good cause. Each time someone creates a festive holiday sweater animated GIF in the Facebook App that Driftlab developed, Caribou will donate one real sweater to the Salvation Army. So upload your face and choose the tackiest sweater you can find, all for a good cause.
View the site here.
Aarra Agency: Driftlab
Client: Caribou Coffee
Collaborators: Colle+McVoy
Partnering with Goodby, Silverstein and Partners, rehabstudio created a website for Chevy that allows users to go on a nostalgic drive through their past, jumping into one of six Chevrolet cars like the 57’ Bel-air, ’69 Stingray or the Camero – all shot by rehab exclusively for the campaign.
Using Facebook connect, the site identifies locations from the user’s profile and then leverages Google Street-view to generate a stop-frame drive past video.
The campaign also pulls in Facebook friends and displays them throughout the experience, which is the first of it’s kind. Users can takeaway a map showing their life journey which they can easily share on Facebook or with the friends featured in their ride.
All of the cars were shot on location in Detroit and then a bi-coastal b-roll shoot linked the experience together, the linking shots are chosen from country, suburban or urban to keep the narrative of the campaign.
View the site here: http://rideofyourlife.chevrolet.com/
Aarra Agency: rehabstudio
Client: Chevy
Ad Agency: Goodby, Silverstein and Partners
Honest worked with Random House to launch this amazing new book by first time author Ernest Cline (screenwriter of Fanboys). At once wildly original and stuffed with irresistible nostalgia, READY PLAYER ONE is a spectacularly genre-busting, ambitious, and charming debut—part quest novel, part love story, and part virtual space opera set in a universe where spell-slinging mages battle giant Japanese robots, entire planets are inspired by Blade Runner, and flying DeLoreans achieve light speed.
Honest were tasked with creating an online campaign that would both speak to the audience that would naturally gravitate to a book about video games and pop culture, as well as a broader audience that would be drawn to the epic journey that the character goes through.
For more information visit http://stayhonest.com/work/video/ready-player-one/
Aarra Agency: Honest
Client: Random House
Lollipop worked with Arnold Worldwide in Boston to create a Facebook app to support their Jack Daniel’s Independence Day campaign. The campaign features beautifully designed, limited edition letterpress posters celebrating the independent spirit that is synonymous with Jack Daniel’s. The Facebook app allows users to select a digital version of one of the posters and customize it with a unique message. The result can then be shared on Facebook or downloaded as a high resolution file suitable for printing.
Others features include a nationwide ‘toast’ feature driven by the Google Maps API and a mini-documentary depicting the letterpress printing process.
Aarra Agency: Lollipop
Client: Jack Daniel’s
Ad Agency: Arnold Worldwide
Working with Iris Singapore and Bigballs (video production), rehabstudio have created Johnnie Walker’s Drive Of A Lifetime.
Combining the glamour and thrill of Formula 1, the video app gives the viewer a truly immersive experience, letting them pit their wits against F1 giants Jenson Button and Lewis Hamilton at the controls of their own racing car. Built using rehabstudio’s flash framework, the application integrates Facebook’s Open Graph API to create a tailored experience to each viewer by drawing in their names, locations and profile photos from Facebook.
Taking personalisation to enhanced levels, additional layers of audio and video interaction let the user insert live footage from their webcam directly into the action. They can also add their own words into the video voiceover, via text to voice software.
View the app here: http://apps.facebook.com/stepinsidedrive/
Aarra Agency: rehabstudio
Client: Johnnie Walker
Ad Agency: Iris Singapore and Bigballs
If you’ve never seen “Children’s Hospital” on Cartoon Network’s “Adult Swim,” then why you would want to put clown makeup on might not make much sense. WLS worked with Fitzgerald & Company to gives fans of the show the ability to “clown” themselves by uploading a photo using Facebook or a webcam. The site’s simple interface and ability to share your new picture with friends has made it successful, but not any less creepy.
Create your own now by clicking here.
Aarra Agency: Welikesmall
Client: Cartoon Network
Ad Agency: Fitzgerald & Company
Templar announces the launch of its latest endeavor in collaboration with Pereira & O’Dell, Battle for the Iron Throne, in support of Game of Thrones, HBO’s newest drama. Compete against your friends on Facebook to be the Top Warrior as you face three distinct challenges across ten levels.
The Skill challenge tests your reflexes against a single deadly foe; the Strategy challenge tests your ability to lead soldiers against an entire enemy army; and the third challenge, Knowledge, tests your lore of the world of Game of Thrones. Fail one challenge and your performance in the others can aid you, but don’t forget that when you play the Game of Thrones, you win… or you die.
Take up your sword now, and join the battle!
Aarra Agency: Templar
Agency: Pereira & O’Dell
Client: HBO
If you had 72 hours to save someone, who would it be?
Lollipop challenges visitors to decide at WhoWillBeTheOne.com, built in anticipation of The Next Three Days movie launch from Lionsgate Entertainment.
Working with Zoo Films and Blip Boutique, Lollipop designed and developed the unique interactive experience, which integrates Facebook and Google Maps API, enabling users to create their own customized music video by inputting a location and that of a friend in the same city. Visitors can then post their video and invite friends to the site to make their own, all to the tune of Moby’s new single “Mistake” from the film’s soundtrack.
We sat down with Lollipop’s Director of Technology Tim Scollick to find out how on earth they did it.
Goodby, Silverstein & Partners recently came to Lollipop on behalf of their client NASCAR Team Chevy with 3 words:
Rub. It. In.
After an historic 5th straight Spring Cup Championship, it was time for a Facebook app to spread the gloat on thick and thank loyal supporters. Lollipop and GS&P found a simple way to give the fans a taste of victory, creating an app that allows users to add their own picture to the Team Chevy Victors poster and download, print or share it.
The app creates a Facebook photo album to display the poster for all to see, and users can even request a personalized ‘thank you’ message from driver Jimmie Johnson to be posted on their Facebook Wall.
Client : Chevy
Aarra Agency : Lollipop
Partner Agency : Goodby, Silverstein & Partners
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Aarra is the first strategic sales management agency of its kind. We oversee national business development for a comprehensive portfolio of best-in-class digital shops. These boutique portfolio companies look to Aarra to procure work from world-class advertising agencies and brands, partnering in design and production to deliver award-winning creative across a variety of capability sets within digital marketing.
For the advertising agencies we support, our role is a mix of matchmaker, deal broker, strategist, catalyst, consultant and trusted partner. We connect clients with the capabilities they need, from mobile to microsites, applications to installations. We realize, however, that no matter the project scope, finding a suitable vendor goes beyond simply who can do the work. Partnership is rooted in culture and creative synergy, location and availability. We’re experts in these kinds of relationships. We maintain objectivity in selection, save valuable time for decision makers, and provide a framework to expedite ideation, technical approaches, budgets, and procurement. We’re the first in the digital world to offer this unique utility, and we’ve assembled only the finest in digital production to support it.
