Welikesmall : GE Celebrate What Works
GE was looking for a way give back and empower America getting back to work. WLS partnered with Good Corps to create a unique contest under a very tight Superbowl launch timeline. The #whatworks campaign and celebratewhatworks.com was created to show what is working in America. Each week money is raised for a specific charity that helps power America. Participants can submit a photo, vote, or Like GE on Facebook and each action earns $1 towards the weekly charity’s cause.
Check it out at www.celebratewhatworks.com
Aarra Agency: Welikesmall
Agency: Good Corps
Client: GE






