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In his new position, Joao (pronounced “Joe-ow”) will support and help grow Aarra’s portfolio of top-tier digital production companies, as the agency expands into new territories of the globe. Joao’s unique background in both new business and interactive production makes him a perfect fit for our innovative approach to digital representation.
For the past five years, Joao has worked in all facets of the advertising world, from accounts and new business to big-budget commercial productions and run-and-gun, guerilla style jobs for every platform imaginable. As a digital producer for Isis worldwide for the past year, he has overseen several large-scale integrated campaigns, website builds of all sizes, social media app development and experiential displays.
Prior to that, he spent four years at Saatchi & Saatchi, New York where he worked as a new business associate, coordinating projects between the creative, strategic planning and the production teams, and later as a creative project manager and producer on the Toyota account.
Born in Portugal on April Fool’s Day, he moved to the United States in 1987. He has bachelor degrees in finance and economics and Master’s degrees in marketing and international relations and diplomacy from Seton Hall University. He is fluent in Portuguese and Spanish and dabbles in photography and digital art after hours.