Minivegas : Old Spice Mr. Wolfdog

For Wieden & Kennedy Portland and Old Spice, Minivegas helped a wild animal reach the pinnacle of success by becoming the Chief Director of Marketing for Old Spice. The “Mr. Wolfdog” campaign was a completely immersive social marketing campaign that fired on every single cylinder imaginable. On a Monday morning, Minivegas took over all of Old Spice’s social channels (Facebook, Twitter, YouTube, etc) with messages from Wolfdog. Then each day featured more and more content, including a series of How To Films, an eye contact website www.teachmetojob.com , and many live streaming stunts via Google Hangouts, uStream and Xbox Live. Minivegas handled all content for this campaign including website and banner ad creation in addition to live action production, post, and animation.

For the live events, Minivegas created a WebGL application that tracked Wofldog’s movements and allowed us to turn his “speech collar” into an audio reactive piece of software. With a toolbox of video elements, cables, adapters, and caffeine, Minivegas were able to control Wofldog’s every movement and live interaction with Old Spice’s fans for 5 days until the corporate world got it’s best of Wolfdog and he went his own way. This was a perfect mix of their capabilities and a great brand to work with, whose fans are the best of the best.

The campaign was a huge success, reached millions, and garnered lots of great press from Ad Week, Creativity, Mashable, Fast Company and more.

Check it out.

Aarra Agency: Minivegas
Agency: Wieden + Kennedy PDX
Client: Old Spice

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Uncorked Studios : Bambu website

Bambu reached out to Uncorked to help them redesign and develop their website experience to better meet the needs of a diverse customer base.  The Bambu site Uncorked created makes use of a responsive, mobile-friendly Shopify framework. Doing this allowed Uncorked to focus on customizing an existing theme to address customer’s needs as well as addressing the pain points that bambu’s internal operations team was experiencing with the existing site.

In addition to the design and development tasks, Uncorked streamlined internal systems by bringing cohesion and ease to purchasing/fulfilling orders by integrating the site with applications such as MailChimp and Lettuce to further automate the process.

Check it out.

Aarra Agency: Uncorked Studios
Client: Bambu

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Colorfield : Chevy Silverado

Colorfield partnered with Goodby, Silverstein and Partners on the design and development of the launch site for the 2014 Chevy Silverado – Chevy’s biggest seller. This ambitious site is an immersive, html-based experience using parallax backgrounds and content with subtle animations to create a seamless, single-page browsing experience. The site includes photographic backgrounds with CG vehicles, videos, photography and subtle animation effects to bring the truck to life.

In addition to the desktop site, a full version of the site for mobile devices was designed and developed.

Check it out.

Aarra Agency: Colorfield
Agency: Goodby Silverstein & Partners
Client: Chevrolet

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Colorfield : Nvidia

Colorfied partnered with Dojo in San Francisco on the development of a site to launch Nvidia’s premium GPU, the GeForce® GTX TITAN. Titan brings the powerful NVIDIA© Kepler™ architecture technology that drives the Oak Ridge National Laboratory’s Titan supercomputer to your gaming experience.

The site is a simple html-based experience that relies heavily on shots that showcase the beautiful industrial design of the GPU.

You can see the site here.

Aarra Agency: Colorfield
Agency: Dojo
Client: Nvidia

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Colorfield : American Express

Momentum hired Colorfield to work on the development of a touch-screen experience for their client Amex. The touch-screen-based game, similar to ‘concentration’, allows users to match Amex small-business products and services while trying to beat the clock. The installation debuted at CES in Las Vegas. Winners from each day were given a tablet.

In addition to the main kiosk, Colorfield developed an Android tablet based practice version of the game that allowed players to brush up on their knowledge before playing in front of a live audience on the big screen.

Aarra Agency: Colorfield
Agency: Momentum New York
Client: American Express

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Colorfield : Subaru Dogs

Colorfield worked with Carmichael Lynch on the creation of their annual ‘Dog Tested’ online campaign. The campaign launches to co-incide with the Superbowl, giving non-football fans an engaging way to pass the time during the game. This year’s Facebook-based experience included the ability to create a license for your dog (from a State of your choice), the opportunity to chat with a Subaru expert dog in real time, and also helped to find the perfect Subaru for your animal friend.

You can find the experience on Facebook.

Aarra Agency: Colorfield
Agency: Carmichael Lynch
Client: Subaru

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Driftlab : Old Spice Saves the World

Driftlab was proud to team up with Wieden + Kennedy and Adam Atomic on what’s sure to be the most bizarre (and fun) 8-Bit video game you play this year. Old Spice casts you in the pixelated role of iconic baller Dikembe Mutombo on a quest to save the world. If it sounds weird, it’s because it is.

Play it now!

Aarra Agency: Driftlab
Agency: Wieden + Kennedy
Client: Old Spice

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Templar : Adidas, Champs Sports and 2Chainz

When the world is drained of color, who better but rapper 2Chainz to bring it back? Templar partnered up with Kamp Grizzly to create this endless runner video game for Champs Sports and Adidas. Can you score one billion million thousand points?

Play it now!

Aarra Agency: Templar
Agency: Kamp Grizzly
Client: Champs Sports and Adidas

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rehabstudio : ArtCade for iD Gum and Droga5

Kind of a Gallery, kind of an Arcade. In collaboration with Droga5 New York, rehabstudios launched ID Gum in the US with an amazing multi platform game platform: ArtCade.

On the back of packs of gum, kids would find 18 pieces of artwork from up and coming artists that can be scanned by iPhone, iPad, android or via the website. Scan the artwork to unlock it in your gallery, then flick the switch from Gallery to Arcade to unlock an awesome computer game.

rehabstudio concepted and produced a handful of games for the platform, and commissioned and managed a team of incredible illustrators from around the world to create the games.

This was a huge integrated project, publishing the platform and games to three separate platforms, utilising the Adobe Air, Facebook App store and the rehabstudio campaign platform.

Check out the iOS App here and the Facebook App here.

Aarra Agency: rehabstudio
Agency: Droga5
Client: iD Gum / Kraft

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Driftlab : Aflac Facebook App

Driftlab was proud to help Digitas Boston and Aflac raise money for kids with cancer by creating a Facebook App and virtual rubber ducky race. Those who donate to the cause get their own Aflac rubber ducky and a virtual duck that will race others on the aforementioned App. The winning duck gets a family vacation in Orlando, Fla.

Check out the Facebook App here.

Aarra Agency: Driftlab
Agency: Digitas Boston
Client: Aflac

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Colorfield : Yahoo! Cybergeddon

Pereira and O’Dell enlisted Colorfield to work on the development of Yahoo’s Cybergeddon teaser site. To create the site, Colorfield integrated Facebook’s Graph API, Mocha Tracking in AfterEffects and 3d planes in Flash.

The experience begins with the user being invited to connect with Facebook. Once the connection is made, a ‘hacker’ takes over their screen and shows them their ‘stolen’ Facebook details superimposed in various high profile areas in Times Square.

The site can be found at donotwind.com.

Aarra Agency: Colorfield
Agency: Pereira & O’Dell
Client: Yahoo!

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Minivegas : Adidas & the UEFA Champions League

Minivegas took the idea of data visualization and video projection mapping to a new level. With a concept that started out as a projection project and evolved into a data visualization of football fans’ choices via environmental and online triggers, Minivegas created a completely unique and successful event.

Read more here.

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rehabstudio : GE’s “Pulse” of the 2012 Olympic Games

Working with BBDO NYC on a project close to their London hearts, rehabstudio created a site that showcased ‘the pulse of the Games’ via videos showing all the amazing things the human body is capable of.

View site here.

Aarra Agency: Minivegas
Agency: Heimat
Client: Adidas

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rehabstudio : Google Creative Lab

WebGL + Audio API + Hangouts API = Foosball (and an FWA). Foosball was created in a 2 week hackathon sponsored by Google+ utilizing features from the new Google+ Hangouts API. It’s a 3D 8 player game complete with live audio and video feeds.

Grab some friends and play here now.

Aarra Agency: rehabstudio
Client: Google Creative Lab

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Honest : Jack Daniel’s Facebook App

Honest worked with Arnold Worldwide in Boston to design and build this Facebook App that allowed users to make and share their very own customized Jack Daniel’s posters declaring their independence.

View site.

Aarra Agency: Honest
Agency: Arnold Worldwide
Client: Jack Daniel’s

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Minivegas : CNN Ecosphere wins a gold, silver and 2 bronze lions in Cannes

Minivegas won big in Cannes this year and brought home the following Lions for their work on CNN Ecosphere:

• Gold Design Lion for ‘Online Digital Design’
• Silver Direct Lion for ‘Publications & Media’
• Bronze Cyber Lion for ‘Community Applications’
• Bronze Promotion and Activation Lion for ‘Best Integrated Campaign Led by Promotion and Activation’
• 5 Shortlists: Cyber ‘Interface & Navigation’, Cyber ‘Illustration & Graphic Design, Design ‘Broadcast Design & Graphics Including Animation’, Direct ‘Social Media & Viral Marketing’,  and Direct ‘Best Integrated Campaign Led by Direct Marketing’

You can view this project as well as new work for Adidas and Heineken on the brand new Minivegas site. Congrats Minivegas!

Aarra Agency: Minivegas

Agency: Heimat, Berlin

Digital Producers: Stink Digital

Client: CNN

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Welikesmall : Specialized Bikes

WLS teamed up with Goodby, Silverstein & Partners to concept, direct, and shoot the new self-promotional Mini-Documentaries for the premier bicycle brand, Specialized. They also built a micro-site to house the videos that live within the new brand site.

Check it out at here.

Aarra Agency: Welikesmall
Agency: Goodby, Silverstein & Associates
Client: Specialized

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SilkTricky : The Science of Imitation Milk

SilkTricky continued their partnership with Goodby, Silverstein & Partners and the National Milk Processor Board in this live action and CGI Flash site. Be sure to try and control the site with your smartphone to see some HTML games and more.

Check it out at here.

Aarra Agency: SilkTricky
Agency: Goodby, Silverstein & Associates
Client: National Milk Processor Board

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Welikesmall : GE Celebrate What Works

GE was looking for a way give back and empower America getting back to work.  WLS partnered with Good Corps to create a unique contest under a very tight Superbowl launch timeline.  The #whatworks campaign and celebratewhatworks.com was created to show what is working in America.  Each week money is raised for a specific charity that helps power America.  Participants can submit a photo, vote, or Like GE on Facebook and each action earns $1 towards the weekly charity’s cause.

Check it out at www.celebratewhatworks.com

Aarra Agency: Welikesmall
Agency: Good Corps
Client: GE

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Templar : CapriSun and the Legend of the Golden Pouch

Can you find the ultimate reward? Pick your Disrespectoids team and start your journey into the ‘Legend of the Golden Pouch!’

Compete in a series of fun and engaging mini-games using either your webcam or your mouse to beat the other team in this visually rich race to the finish that the team at Templar developed for Razorfish and their client, Kraft brand Capri Sun.

Check it out at here.

Aarra Agency: Templar
Agency: Razorfish
Client: Kraft / CapriSun

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