Driftlab : Bridgestone Tires

To help Razorfish launch the new Performance Balls campaign for Bridgestone Tires, Driftlab was proud to develop a Facebook Application chock full of goodies. From viewing the TV commercials, to interactive tech demos with videos and even a sweeps to win tickets to the Super Bowl, the App gave users a rich experience to get to know more about Bridgestone’s products and a chance to go to the big game.

View the App at https://www.facebook.com/BridgestoneTires

Aarra Agency: Driftlab
Client: Bridgestone Tires
Agency: Razorfish

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Lollipop : Share a Carol

Lollipop worked with GSD&M on the design and development of Shareacarol.com, the digital component of the 2011 holiday campaign for GSD&M client TJX brands – comprised of Marshalls, T.J.Maxx and HomeGoods. The campaign’s digital footprint encompassed fully functional experiences on a web site, Facebook and on iOS and Android devices. Users were able to enter any address, and via Google Street View receive a live action carol sung at an image of their front door complete with snow, twinkly lights and even a reindeer.

View the site at Shareacarol.com

Aarra Agency: Lollipop
Client: TJX
Ad Agency: GSD&M

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Driftlab : Caribou Coffee Sweater Maker

Driftlab collaborated with Colle+McVoy and Caribou Coffee to help spread holiday cheer and warmth for a good cause. Each time someone creates a festive holiday sweater animated GIF in the Facebook App that Driftlab developed, Caribou will donate one real sweater to the Salvation Army. So upload your face and choose the tackiest sweater you can find, all for a good cause.

View the site here.

Aarra Agency: Driftlab
Client: Caribou Coffee
Collaborators: Colle+McVoy

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SilkTricky : Got Milk redesign

SilkTricky was proud to work with Goodby, Silverstein and Partners to bring the newest version of Gotmilk.com to life. Leveraging the awesome 3D and Motion work Silk is known for, combined with their smooth and fluid Flash animations, the site is a fun and whimsical look at this beloved beverage. Be sure to fill the blender full of fruit for a little surprise.

View the site at http://www.gotmilk.com

Aarra Agency: SilkTricky
Client: Got Milk - National Milk Processor Board
Ad Agency: Goodby, Silverstein and Partners

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rehabstudio : Chevy

Partnering with Goodby, Silverstein and Partners, rehabstudio created a website for Chevy that allows users to go on a nostalgic drive through their past, jumping into one of six Chevrolet cars like the 57’ Bel-air, ’69 Stingray or the Camero –  all shot by rehab exclusively for the campaign.

Using Facebook connect, the site identifies locations from the user’s profile and then leverages Google Street-view to generate a stop-frame drive past video.

The campaign also pulls in Facebook friends and displays them throughout the experience, which is the first of it’s kind. Users can takeaway a map showing their life journey which they can easily share on Facebook or with the friends featured in their ride.

All of the cars were shot on location in Detroit and then a bi-coastal b-roll shoot linked the experience together, the linking shots are chosen from country, suburban or urban to keep the narrative of the campaign.

View the site here: http://rideofyourlife.chevrolet.com/

Aarra Agency: rehabstudio
Client: Chevy
Ad Agency: Goodby, Silverstein and Partners

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Honest : Ready Player One

Honest worked with Random House to launch this amazing new book by first time author Ernest Cline (screenwriter of Fanboys). At once wildly original and stuffed with irresistible nostalgia, READY PLAYER ONE is a spectacularly genre-busting, ambitious, and charming debut—part quest novel, part love story, and part virtual space opera set in a universe where spell-slinging mages battle giant Japanese robots, entire planets are inspired by Blade Runner, and flying DeLoreans achieve light speed.

Honest were tasked with creating an online campaign that would both speak to the audience that would naturally gravitate to a book about video games and pop culture, as well as a broader audience that would be drawn to the epic journey that the character goes through.

For more information visit http://stayhonest.com/work/video/ready-player-one/

Aarra Agency: Honest
Client: Random House

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Uncorked Studios : Sprint Times Square

As part of their Unlimited Data Everything campaign, Sprint wanted to create digital connections to Times Square through animated billboards and mobile devices. Uncorked Studios partnered with Goodby, Silverstein & Partners to create the mobile experience. Built around a simple postcard rack metaphor, the site allows users to select their favorite card and send it to a friend via Facebook, Twitter, SMS or email. Recipients would receive a link to the animated postcard. The experience of sending and receiving a card is identical across Android and iOS platforms. To create this level of seamlessness and cohesion was no small feat. Defying traditional convention, this site is only available via mobile devices.

View the mobile website (Best viewed on a mobile device)

Aarra Agency: Uncorked Studios
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Uncorked Studios : Sprint Center

Remember when people would hold up cigarette lighters at concerts? Now in its place is the mobile phone in every pocket waiting to be lit up. As part of Sprint’s All Together Now campaign, Goodby, Silverstein & Partners worked with Uncorked Studios to develop a mobile website that could take advantage of this and provide fans with a set of “cheer tools” concerts and sporting events as well. The mobile tools included foam fingers, team colors, air-horns, and of course the cigarette lighter.

The site was built to achieve device support for as many users in attendance as possible, so after deliberation, they ditched the swiping and sliding interface compatible with newer devices and opted for a sleek streamlined site with straight-forward access. Mobile video plays a big role in this project as well, and required Uncorked to creatively implement video playback in multiple different ways.

View the mobile website (Best viewed on a mobile device)

Aarra Agency: Uncorked Studios
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Lollipop : Sprint Biz360

Continuing their successful relationship with GSP, Lollipop was proud to develop Sprint’s Biz360 website that shows the benefits of having your business connected to Sprint. Lollipop developed the entire website, as well as edited and helped produce the videos on the site, which highlight three unique and successful businesses that currently use Sprint’s services. These super slow motion vignettes use interactive hotspots to detail the benefits of the program.

Additionally, prospective businesses can view all of the Sprint services and products, as well as view pricing and plans through a simple interface. For users on tablets and mobile devices, Lollipop also created an optimized version for whichever device you choose.

Aarra Agency: Lollipop
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Potion : NOVIY Interactive Restaurant

Cast in solid concrete, the 20 interactive tables and 40 foot interactive bar, exist at the center of the NOVIY experience. An experience that looks to take dining to the next level of interactivity and fun. The tables and bar are one of four interactive installations at the center of this 2,500 square foot restaurant and lounge located in Moscow.

The tables are 100% interactive, combining games, ordering food/drink, messaging other guests and a host of other secrets and fun activities. In fact, as the meal transpires, the tables begin to evolve, showing cracks, fissures and other subtle touches of nature, giving a unique experience every time.

It’s a groundbreaking installation that looks to not only bring beauty and entertainment to the dinner table, but to also provide a large dose of social fun and exploration.

Aarra Agency: Potion
Client: NOVIY

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Lollipop : Jack Daniel’s

Lollipop worked with Arnold Worldwide in Boston to create a Facebook app to support their Jack Daniel’s Independence Day campaign. The campaign features beautifully designed, limited edition letterpress posters celebrating the independent spirit that is synonymous with Jack Daniel’s. The Facebook app allows users to select a digital version of one of the posters and customize it with a unique message. The result can then be shared on Facebook or downloaded as a high resolution file suitable for printing.
Others features include a nationwide ‘toast’ feature driven by the Google Maps API and a mini-documentary depicting the letterpress printing process.

Aarra Agency: Lollipop
Client: Jack Daniel’s
Ad Agency: Arnold Worldwide

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rehabstudio : Johnnie Walker

Working with Iris Singapore and Bigballs (video production), rehabstudio have created Johnnie Walker’s Drive Of A Lifetime.

Combining the glamour and thrill of Formula 1, the video app gives the viewer a truly immersive experience, letting them pit their wits against F1 giants Jenson Button and Lewis Hamilton at the controls of their own racing car. Built using rehabstudio’s flash framework, the application integrates Facebook’s Open Graph API to create a tailored experience to each viewer by drawing in their names, locations and profile photos from Facebook.

Taking personalisation to enhanced levels, additional layers of audio and video interaction let the user insert live footage from their webcam directly into the action. They can also add their own words into the video voiceover, via text to voice software.

View the app here: http://apps.facebook.com/stepinsidedrive/

Aarra Agency: rehabstudio
Client: Johnnie Walker
Ad Agency: Iris Singapore and Bigballs

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Welikesmall : Course Curator

Welikesmall partnered with Momentum Worldwide to build a first of its kind experience for the 2011 U.S. Open. They created three key digital experiences. The first was a six screen seamless media wall. WLS built motion graphics that told the story of the experience through eight informational videos. Additionally, WLS dynamically pulled current weather feeds, and a rolling leader board.

The cornerstone of the experience was what WLS affectionately call the Course Curator, a heads up dashboard system accessed through an RFID card on a lanyard. Start by creating a fully custom profile or pick from one of our pre-created packages.  Then, simply scan your card at any select location on the golf course and get instant access to the players you choose to follow, news that’s curated for you, detailed directions around the course, tweets and a whole lot more. When you’re done head over to the printing station and print your daily schedule and player information. Not only do you get a beautiful takeaway from your day at the US Open but you also get a handy quick reference that is refreshed all day long.

Finally, WLS built an interactive history kiosk for the USGA. It told the story of the presidents, golf, and created a timeline of events to witness how they are implicitly intertwined in US politics.  Videos, photos, a data visualization of presidential handicaps and more rounded out the experience.

Aarra Agency: Welikesmall
Ad Agency: Momentum Worldwide

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Redesign for SilkTricky.com

Combining their trademark humor and style, the new agency site for SilkTricky brings lots of new work and insight on the dynamic agency. Also depending on which day of the week you visit, you’ll be treated with a customized monster truck VFX experience. Check it out at http://www.silktricky.com.

Aarra Agency: SilkTricky

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Lollipop : American Express OPEN – Media Wall

Lollipop worked with Momentum New York to develop a media wall for their American Express OPEN client. The media wall was featured at the New York Times Small Business Summit.

The media wall project involved creating an animated multi-screen installation. The core of the media wall was a Ruby-on-Rails back-end integration component with ‘ Poken‘, a ‘social business card’ that links a physical device called a Poken with an online network. Conference attendees were each given a Poken for networking purposes – by touching two of them together, business and contact information is shared. When connected to a computer, the Poken transfers the information to an online social business network. An AIR application on the front-end connected with the Poken back-end and displayed real-time updates showing how many connections each attendee made.

The media wall also integrated with Twitter and Foursquare check-ins, giving a real-time view of who was attending and what people were saying about the summit.

View more photos of the work here.

Aarra Agency: Lollipop
Client: American Express OPEN
Ad Agency: Momentum New York

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rehabstudio : The Formers

The Formers is a ground breaking new channel created for Google Ideas, exploring the complex issues around terrorism and violent extremism. The Formers campaign is designed to provoke a global conversation about the causes and nature of radicalism. By bringing together an eclectic mix of ex-radicals, victims and counter-terrorism specialists, the mission is to turn a complex social issue into a positive global movement.

It’s the first YouTube channel to be accessible in full for tablet users including the iPad. Rehab’s team successfully converted all of the layered animation transitions and navigation to re-create the channel experience in full.

View the channel here: http://www.youtube.com/formers

Aarra Agency: rehabstudio
Ad Agency: Google Ideas

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Minivegas : Twitter Visualizer for F5

For the 2011 F5 festival, Minivegas created an interactive installation that visualized the F5 twitter feed into abstract shapes and the F5 logo. They also created a soundresponsive version that played during the Tanya Morgan performance.

The festival has a celebratory, party-like theme, so Minivegas chose to create some magic confetti – little squares of coloured paper that would dance, float and fly around to form various shapes. Initially they would trace the outline of the F5 logo, but they also wanted to involve the audience.

Festival-goers tweeted their messages and pictures with a certain hashtag, so that the software could pick these up and incorporate them into the display. Minivegas then deconstructed the submitted images into large numbers of coloured pieces by looking for edge points and then creating a mesh of polygons using Delaunay or Voronoi subdivison. Each piece would pick up a strong colour from the underlying image, so that when settled, the confetti would form a mosaic of the image. Text-only tweets were displayed by arranging multi-coloured pieces to follow the contours of a font.

Aarra Agency: Minivegas
Client: F5

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Lollipop : American Express OPEN – TouchScreen Installation

Lollipop worked with Momentum’s New York team on an installation for their client American Express OPEN at the NAB (National Association of Broadcasters) conference. The installation featured a game of concentration, pitting conference attendees against each other complete the game in shortest amount of time possible.

They developed a system that allowed the game to show on two screens simultaneously – the player’s screen showed all of their personal info and allowed them to provide more details with an on-screen keyboard. The audience screen showed the game board and high score board only, keeping the player’s personal information private.

View more photos of the work here.

Aarra Agency: Lollipop
Client: American Express OPEN
Ad Agency: Momentum New York

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Minivegas Joins Aarra

With the addition of Minivegas to our portfolio, Aarra takes another step out of the browser and into physical interactivity. Minivegas is an award-winning multidisciplinary studio — a powerhouse collective of live-action, VFX, and technological masters.

In addition to shooting and directing industry-recognized spots, Minivegas uses their own proprietary software, dubbed Atlantis, to create compelling and immersive physical brand experiences, such as their Kinect installation for Heineken’s “Light Up the Night” STR bottle launch and their real-time audio-reactive installation at the Redbull 3D Soundclash.Works such as the app to design your own cover of Creative Review’s annual issue, or their ground breaking real-time interactive station IDs for S4/C have established Minivegas at the forefront of interactive innovation, artistry, and story-telling.

Read more »

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Minivegas : Creative Review Annualizer

Creative Review approached Minivegas to design the magazine cover of their annual issue. Minivegas decided to make an “A” from CR’s prolific online output. They felt that its form should be implied, discernable by its physical influence on elements from CR’s blog and twitter content. Some of their early efforts were a little abstract, but they settled on wrapping thousands of strips of tape, actual tweets and images scraped from the blog itself, in the loose shape of the “A”.

Using recent blog activity doesn’t cut it for an annual, so with “a little magic we scraped every article and image from the last year.”

The result? 10,000 unique proper names, places, hashtags and usernames, and about another 5,000 pictures. That’s a lot, even for six images, so the number of comments on a blog post became a metric for how “big” a story and its content ended up in the final image (like a “tag cloud”).

To add some dynamics, Minivegas ran the scene as a cloth simulation to blow the strips around a bit, exploded the letter, etc. Final snapshots of strips in motion were exported for a high-quality render.

Download it yourself (Mac only) and give it a go : Annualizer and instructions.

Aarra Agency: Minivegas
Client: Creative Review

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