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Archive for the 'Digital OOH' Category

Potion : Museum of Science & Industry

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Potion designed What’s In Your Blood… for the Museum of Science and Industry’s exhibit YOU!

The Experience. This interactive table enables visitors to play with cells and molecules as they are pumped through an open section of a blood vessel. The blood vessel even pumps in sync with the Giant Heart at the center of the exhibit. Visitors can reach into the blood stream and pull a cell under a magnifying glass with a sweep of their hands. In the viewer, visitors see detailed information about each element in the blood, including a step by step 3D animation. They witness how platelets clot a punctured vein, macrophages swallow-up dreaded bacteria, and how Vitamin C roughs up all the free-radicals in sight.

Visitors leave the experience understanding What’s In Your Blood…

Potion : U Penn School of Veterinary Medicine





Inspired by photographer Eadweard Muybridge’s studies of animal motion, Potion’s series of nine dynamic, wall-mounted displays feature over forty animated scenes that greet visitors to the University of Pennsylvania School of Veterinary Medicine.

In addition to motion studies, Potion’s generative algorithm presents text, photos and video clips, all contributed by the veterinary community. Potion’s web-based content management system allows the school to update and further customize their wall over time.

Potion designed the “Living Wall” in collaboration with American History Workshop and Michael Singer Studios.



Aarra Agency : Potion
Client: University of Pennsylvania School of Veterinary Medicine
Project Title: Living Wall
Location: Philadelphia, PA
Type: Wall Display

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