Minivegas : Old Spice Mr. Wolfdog

For Wieden & Kennedy Portland and Old Spice, Minivegas helped a wild animal reach the pinnacle of success by becoming the Chief Director of Marketing for Old Spice. The “Mr. Wolfdog” campaign was a completely immersive social marketing campaign that fired on every single cylinder imaginable. On a Monday morning, Minivegas took over all of Old Spice’s social channels (Facebook, Twitter, YouTube, etc) with messages from Wolfdog. Then each day featured more and more content, including a series of How To Films, an eye contact website www.teachmetojob.com , and many live streaming stunts via Google Hangouts, uStream and Xbox Live. Minivegas handled all content for this campaign including website and banner ad creation in addition to live action production, post, and animation.

For the live events, Minivegas created a WebGL application that tracked Wofldog’s movements and allowed us to turn his “speech collar” into an audio reactive piece of software. With a toolbox of video elements, cables, adapters, and caffeine, Minivegas were able to control Wofldog’s every movement and live interaction with Old Spice’s fans for 5 days until the corporate world got it’s best of Wolfdog and he went his own way. This was a perfect mix of their capabilities and a great brand to work with, whose fans are the best of the best.

The campaign was a huge success, reached millions, and garnered lots of great press from Ad Week, Creativity, Mashable, Fast Company and more.

Check it out.

Aarra Agency: Minivegas
Agency: Wieden + Kennedy PDX
Client: Old Spice

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rehabstudio – Citi Snow Globe

Citi Snow Globe was developed and produced for Publicis Kaplan Thaler who approached rehabstudio with the concept. The Citi Snow Globe allows you to create a unique video of you and your friends frozen in time inside a life-size snow globe at Bryant Park in New York City. 16 images and video are all shot simultaneously to create your frozen moment.

Instead of renting a camera rig, rehabstudio decided to build it themselves, using standard consumer hardware – 16 touch cameras, 2 tablet computers, a router and a laptop computer. They created a suite of custom iOS apps, synchronized to control the experience which enabled the cameras to be controlled remotely across a WiFi network. The software provides full control over the shot, providing the operator with full control over white balance, exposure and focus.

After the shots are taken the images are transmitted to a local server to compile and render the video sequence, encode it to MP4, and deliver a link to the web based, shareable video to the recipient via email.

Check it out.

Aarra Agency: rehabstudio
Agency: Publicis Kaplan Thaler
Production partner: TNC Productions
Client: Citi®

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Honest : Capital One

Honest directed 4 spots for Capital One promoting their new Mobile app. The App lets you bank where ever so you can keep doing what you’re doing, even if you’re shredding guitar on a flying asteroid — like DragonForce, the power metal band known for their extreme skills at shredding.

Along with DragonForce, the other spots feature a ventriloquist, a DJ Un1corn and modern dance.

Honest worked closely with R/GA to develop the visual language and humor for each spot, executing a unique treatment to fit each type of scenario. Whether it be the outer space finale for DragonForce, the gorgeous 80′s style double-exposure for ‘Dummy’, or the over-the-top glowing horn on the mask of DJ Un1corn, Honest wanted to stick their toe out past the edge of going too far.

Check out more videos.

Aarra Agency: Honest
Agency: R/GA
Client: Capital One

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Welikesmall : Specialized Bikes

WLS teamed up with Goodby, Silverstein & Partners to concept, direct, and shoot the new self-promotional Mini-Documentaries for the premier bicycle brand, Specialized. They also built a micro-site to house the videos that live within the new brand site.

Check it out at here.

Aarra Agency: Welikesmall
Agency: Goodby, Silverstein & Associates
Client: Specialized

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Lollipop : Share a Carol

Lollipop worked with GSD&M on the design and development of Shareacarol.com, the digital component of the 2011 holiday campaign for GSD&M client TJX brands – comprised of Marshalls, T.J.Maxx and HomeGoods. The campaign’s digital footprint encompassed fully functional experiences on a web site, Facebook and on iOS and Android devices. Users were able to enter any address, and via Google Street View receive a live action carol sung at an image of their front door complete with snow, twinkly lights and even a reindeer.

View the site at Shareacarol.com

Aarra Agency: Lollipop
Client: TJX
Ad Agency: GSD&M

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rehabstudio : Chevy

Partnering with Goodby, Silverstein and Partners, rehabstudio created a website for Chevy that allows users to go on a nostalgic drive through their past, jumping into one of six Chevrolet cars like the 57’ Bel-air, ’69 Stingray or the Camero –  all shot by rehab exclusively for the campaign.

Using Facebook connect, the site identifies locations from the user’s profile and then leverages Google Street-view to generate a stop-frame drive past video.

The campaign also pulls in Facebook friends and displays them throughout the experience, which is the first of it’s kind. Users can takeaway a map showing their life journey which they can easily share on Facebook or with the friends featured in their ride.

All of the cars were shot on location in Detroit and then a bi-coastal b-roll shoot linked the experience together, the linking shots are chosen from country, suburban or urban to keep the narrative of the campaign.

View the site here: http://rideofyourlife.chevrolet.com/

Aarra Agency: rehabstudio
Client: Chevy
Ad Agency: Goodby, Silverstein and Partners

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Lollipop : Dickies

Lollipop worked with Goodby, Silverstein & Partners on the development of a rich media campaign for Dickies workwear. The creative consisted of multiple page takeover executions on popular destinations such as ESPN and Sports Illustrated.

When a plumber jiggles the handle on a broken toilet, first the toilet, then the entire page begins to leak and spray water, resulting in a high pressure explosion that reveals water pipes behind the page. The banner continues to animate with the campaign’s ‘Life Hurts’ message followed by a focus on the short sleeve work shirt. The takeaway is that Dickies workwear can stand up to just about anything you throw at it. Check it out for yourself below.

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Lollipop : Sprint Biz360

Continuing their successful relationship with GSP, Lollipop was proud to develop Sprint’s Biz360 website that shows the benefits of having your business connected to Sprint. Lollipop developed the entire website, as well as edited and helped produce the videos on the site, which highlight three unique and successful businesses that currently use Sprint’s services. These super slow motion vignettes use interactive hotspots to detail the benefits of the program.

Additionally, prospective businesses can view all of the Sprint services and products, as well as view pricing and plans through a simple interface. For users on tablets and mobile devices, Lollipop also created an optimized version for whichever device you choose.

Aarra Agency: Lollipop
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Minivegas Joins Aarra

With the addition of Minivegas to our portfolio, Aarra takes another step out of the browser and into physical interactivity. Minivegas is an award-winning multidisciplinary studio — a powerhouse collective of live-action, VFX, and technological masters.

In addition to shooting and directing industry-recognized spots, Minivegas uses their own proprietary software, dubbed Atlantis, to create compelling and immersive physical brand experiences, such as their Kinect installation for Heineken’s “Light Up the Night” STR bottle launch and their real-time audio-reactive installation at the Redbull 3D Soundclash.Works such as the app to design your own cover of Creative Review’s annual issue, or their ground breaking real-time interactive station IDs for S4/C have established Minivegas at the forefront of interactive innovation, artistry, and story-telling.

Read more »

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MINIVEGAS : S4/C Channel Rebrand

Minivegas were approached to concept station IDs for S4C, a Welsh based broadcaster. Given a brief by the client to create the IDs that were picture postcard scenes of Welsh life, Minivegas wanted to produce a set of IDs that could bring those scenes to life in real time. Taking it to the next level though was developing voice reactive imagery that would be entirely unique each time it screened.

In order to achieve this, Minivegas had to build a real time compositing engine from scratch. Using a total of 10 background plates, the broadcast television announcer can, in real time, affect the imagery within each scene. Elements within the images randomly move based on the volume and frequency of the announcer’s voice. All the idents stand on their own without voice input. But speech breathes life into the scenes.

The project took over a year to develop, from conception, R&D, live-action shoot, post, coding, and integration. This included writing video decoding, compositing, colour correction, etc and using open source libraries. There are about 50,000 lines of code in the final product.

Minivegas also built a box that behaves like a “digideck,” and installed it at the broadcaster’s office so that it can communicate with their scheduling system, switch audio feeds from a number of sources, and output synchronized digital video and audio using broadcast standard signals. The result are an infinite number of idents, all unique and all beautiful.

You can see Luc demoing the technology here as it’s running seamlessly on his laptop.

Aarra Agency: MINIVEGAS
Client: S4C

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SilkTricky : Crash the Superbowl Live Action Intro

SilkTricky was going to bring in Michael Bay to help Doritos and Pepsi MAX Crash the Superbowl, but thought it would be more fun to just do it themselves.

Eat your heart out, Mike.

This explosive intro showcases SilkTricky’s double-barreled talent for live-action shooting and eye-clawing effects, complete with slow-mo, splintering glass, and some good ol’ in-your-face product placement.

Strap in and check it out for yourself.

Client : Doritos & Pepsi Max

Aarra Agency : SilkTricky

Partner Agency : Goodby, Silverstein & Partners

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Transistor Studios : HP Designjet Print & Share

To show off the creative power of the HP Designjet Print & Share, Goodby, Silverstein & Partners called on Transistor Studios’s extensive experience weaving reality with breathtaking 3D animation (check out their latest reel and you’ll see what we mean).

HP wanted to underscore the printer’s ability to help folks collaborate in real time from across the planet, so Transistor got global, hopping the pond to Prague for three days of shooting. They soaked up that ‘international look’ with footage of the cultural capital’s timeless architecture, and brought it back to Brooklyn for some multidimensional modeling.

Five busy weeks later Transistor delivered these intricate and visual stories exploring the printer’s unique collaborative capabilities.  You’ll want to watch them each a couple times to catch all the nuance they packed into just a minute of video. We sure did.

Client : HP

Aarra Agency : Transistor

Partner Agency : Goodby, Silverstein & Partners

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Honest : Fruit by the Foot Replacements

Aarra partner Honest has redefined sticky media, and gotten some on their fingers in the process.

Working with Publics Modem, Honest produced and directed a series of short films for Fruit by the Foot, featuring everything from wildlife to a full cheerleading uniform handcrafted out of the fruity snack (the latter complete with pompoms).

To house the campaign, Honest also designed a new website top-to-bottom, including a custom typeface. The interactive experience keeps visitors clicking with videos, games, and even a function to replace the entire Internet with Fruit by the Foot.

Honest’s award-winning studio eats unconventional content for breakfast (or an afterschool snack), but still, this had to be different.

Client : Fruit by the Foot

Aarra Agency : Honest

Partner Agency : Publicis Modem

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rehabstudio : AdWords 10th Anniversary

rehabstudio team up with Google, AKQA and Postpanic to launch a campaign thanking AdWords customers for their support in their first 10 years with a personalised bespoke video and YouTube channel showcasing customer success stories.

AdWords sent an email to their customers globally, inviting them to view a personalised Thank-You film on the channel, featuring their company name and URL formed from 1000s of lights, swarms of bees and dominoes, dynamically embedded within the film.

Produced in over 40 languages, the YouTube channel forms the heart of the anniversary campaign, letting customers submit their own success stories. The specially created system first uses geo-tagging to track the customer’s specific location, pinning their uploaded story to the channel’s 3D globe. The system then automatically visualizes their content within a Google Maps backdrop.

The channel also allows users to compare a rich series of business and consumer facts demonstrating the power of Adwords with data represented visually on a 3D globe, filterable by theme, sector and country, delivering a highly targeted, visual resource.

Check out the project here.

View a personalized video here.



Client : Google
Aarra Agency : rehabstudio
Partner Agency : Google Creative Lab (London)

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SilkTricky : Crash the Superbowl V

Crash The Superbowl is back this year with a twist! Doritos has brought Pepsi Max to the party and now you can choose which brand to make a commercial for: Doritos or Pepsi MAX. Think you really have what it takes? Then make a spot for both. Even Betty White is getting in on the action.

The explosive team at SilkTricky partnered with our friends at Goodby, Silverstein & Partners to refresh the Crash The Super Bowl campaign this year.

This extensive initiative involved several stages across a period of 6 months; teaser, submission, testing, voting, voting closed, and winner phases.

How they pulled it off:
The SilkTricky team used Flash, Away3D, Cinema 4D and AfterEffects and integrated with a RESTful API on the backend to get this site off the ground. The team also created a gallery for user generated videos that feels infinite. Silk also cast,  shot and edited the live action component you’ll see along with the special effects. All this work created quite a challenge when paired with the heavy development, making this year’s site even more ambitious than it has ever been.

Coming soon there will also be a section called “Ads Dissected” which breaks down statistics from popular Super Bowl ads of the past. Using a narrative motion graphics piece this section is sure to be a visual treat.

Check out the live site and help your favorite ads make it to Super Bowl stardom!

Client : Frito Lay

Aarra Agency : SilkTricky

Partner Agency : Goodby, Silverstein & Partners

http://www.crashthesuperbowl.com/

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The ID Corp: “Hire Google”

Google and BBH had wanted to create a jobs campaign that made sense for most job hunters out there. A unique but simple way to capture the spirit of “hire me” with all the power of using Google. BBH created a super simple, super effective visual to convey this. The “tear sheet”. Running localized banner ads all across the US, the ID Corp. worked hand in hand with BBH to develop a photo shoot and asset that would not only look great with limited file size, but also convey real world job hunting.

Aarra Agency : The ID Corp
Ad Agency : BBH
View Work : Check it out here

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Lollipop : Sapporo Beer

Lollipop worked with Dentsu to create a site to support the launch of the Legendary Biru campaign for Sapporo Beer.

The creative for the campaign tells the story of the brewing process, weaving Japan’s deep cultural heritage into the narrative.

The site itself is centered on a character – the Sage – who is the keeper of the legend of Sapporo. He leads visitors on a ‘treasure hunt’ through the site where the goal is to collect a number of hidden scrolls. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.

Lollipop designed and built the site, in addition to shooting the Sage video. Sons & Daughters shot the live action, while Crush created the CG, mattes and final compositing.

Check it out at http://www.wearelollipop.com/portfolio/sapporo.

Client : Sapporo Beer
Aarra Agency : Lollipop
Partner Agency : Dentsu

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Driftlab : Bacardi Mojito

Digitally concoct the perfect mojito, or just salivate over one, with this sharp interactive site. Visit Puerto Rico with a video host, pick up mixology tips, and even learn what produce is in season from partner Harvest Sensations. Downloadable screensavers and wallpapers are also available, but the icet is your responsibility.

Aarra Agency : Driftlab
Partner Agency : Godfather Studios
Visit the Site Here

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Honest : John Grisham “Theo Boone”

Honest worked with ad agency Cossette on the launch of John Grisham’s latest thriller, ‘Theodore Boone: Kid Lawyer’, a crime novel aimed at teens. The goal was to introduce the character of Theo Boone in a unique way and give hints to the crime and mystery that he’s involved in without giving any of the plot away.

Honest directed and produced three commercials and created a website that delve into Theo’s backstory, the criminals he’s put away, and clues to new crimes that have been committed. The commercials work to reinforce the name ‘Theo Boone’, a new character that Grisham has created and one that we’ll surely see much more of in the future. The website gives kids (and adults) a chance to discover clues that Theo is looking at and come to their own conclusions about the cases . Drag, flip, listen, and investigate all of the items on the desk to make your own hypothesis.

The commercials will be playing on TV and theaters so watch out for “Theooo Booooone“.

Aarra Agency : Honest
Partner Agency : Cossette, NY
Visit the Site Here

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Driftlab : Chevy Nation

View the interactive, 3D “Chevy Nation”: a virtual city complete with racing garage, chop shop, stadium, clubhouse and an “Eco Dome,” all promoting a Chevy lifestyle. The video-game-style setup lets you cruise the digital streets and get a little wind in your hair.

Aarra Agency : Driftlab
Partner Agency : Campbell-Ewald
Visit the Site Here

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