Welikesmall : GE Celebrate What Works

GE was looking for a way give back and empower America getting back to work.  WLS partnered with Good Corps to create a unique contest under a very tight Superbowl launch timeline.  The #whatworks campaign and celebratewhatworks.com was created to show what is working in America.  Each week money is raised for a specific charity that helps power America.  Participants can submit a photo, vote, or Like GE on Facebook and each action earns $1 towards the weekly charity’s cause.

Check it out at www.celebratewhatworks.com

Aarra Agency: Welikesmall
Agency: Good Corps
Client: GE

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Driftlab : Dunkin’ Donuts “Like a Boss” Facebook App

Driftlab linked up with 22squared again for Dunkin’ Donuts to create an interactive resume creator like no other. Using FB Connect, After Effects and Flash, users receive a customized video resume chock full of personalized information that might not get you your dream job, but it will definitely get you noticed.

Aarra Agency: Driftlab
Agency: 22squared
Client: Dunkin’ Donuts

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MINIVEGAS + rehabstudio : Subaru First Car Story

Everyone remembers their first car, and the incredible feeling of freedom it gave them. No matter how much of a jalopy it may have been, you have at least one good story of the times you had with it. The challenge was taking that cherished memory and turning it into a truly unique and personal experience that users have never seen before.

The campaign from Carmichael Lynch, developed with MINIVEGAS and rehabstudio, is a breakthrough piece of integrated advertising – turning the traditional flow of an integrated campaign on its head by having users’ provide their stories online which are then brought to life by the first-ever, real-time content creation engine, resulting in animated versions of their stories that they can share socially and that can be used in the campaign TV Spots, OLA and other extensions.

The interactive experience lives at www.firstcarstory.com.

Read more »

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Minivegas : CNN Ecosphere

Working with Stinkdigital and HEIMAT Berlin, Minivegas created a powerful social commentary platform for CNN and the COP17 climate change conference in Durban. Any time someone tweets with the hashtag #COP17, the Ecosphere will add it to a tree representing that specific topic or discussion, making the most popular topics the biggest trees. After a few weeks of collecting tweets, the piece will be shown in Durban as an installation that renders the site as a 3D holographic image.

The entire site is built in WebGL/HTML and harnesses Minivegas’ incredibly powerful and flexible Atlantis platform.

View the site here: http://cnn-ecosphere.com/ and get a behind the scenes look at the installation here.

In addition view the full case study here.

Aarra Agency: Minivegas
Client: CNN
Collaborators: Stinkdigital/HEIMAT Berlin

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Driftlab : Caribou Coffee Sweater Maker

Driftlab collaborated with Colle+McVoy and Caribou Coffee to help spread holiday cheer and warmth for a good cause. Each time someone creates a festive holiday sweater animated GIF in the Facebook App that Driftlab developed, Caribou will donate one real sweater to the Salvation Army. So upload your face and choose the tackiest sweater you can find, all for a good cause.

View the site here.

Aarra Agency: Driftlab
Client: Caribou Coffee
Collaborators: Colle+McVoy

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rehabstudio : Chevy

Partnering with Goodby, Silverstein and Partners, rehabstudio created a website for Chevy that allows users to go on a nostalgic drive through their past, jumping into one of six Chevrolet cars like the 57’ Bel-air, ’69 Stingray or the Camero –  all shot by rehab exclusively for the campaign.

Using Facebook connect, the site identifies locations from the user’s profile and then leverages Google Street-view to generate a stop-frame drive past video.

The campaign also pulls in Facebook friends and displays them throughout the experience, which is the first of it’s kind. Users can takeaway a map showing their life journey which they can easily share on Facebook or with the friends featured in their ride.

All of the cars were shot on location in Detroit and then a bi-coastal b-roll shoot linked the experience together, the linking shots are chosen from country, suburban or urban to keep the narrative of the campaign.

View the site here: http://rideofyourlife.chevrolet.com/

Aarra Agency: rehabstudio
Client: Chevy
Ad Agency: Goodby, Silverstein and Partners

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Honest : Ready Player One

Honest worked with Random House to launch this amazing new book by first time author Ernest Cline (screenwriter of Fanboys). At once wildly original and stuffed with irresistible nostalgia, READY PLAYER ONE is a spectacularly genre-busting, ambitious, and charming debut—part quest novel, part love story, and part virtual space opera set in a universe where spell-slinging mages battle giant Japanese robots, entire planets are inspired by Blade Runner, and flying DeLoreans achieve light speed.

Honest were tasked with creating an online campaign that would both speak to the audience that would naturally gravitate to a book about video games and pop culture, as well as a broader audience that would be drawn to the epic journey that the character goes through.

For more information visit http://stayhonest.com/work/video/ready-player-one/

Aarra Agency: Honest
Client: Random House

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Uncorked Studios : Sprint Times Square

As part of their Unlimited Data Everything campaign, Sprint wanted to create digital connections to Times Square through animated billboards and mobile devices. Uncorked Studios partnered with Goodby, Silverstein & Partners to create the mobile experience. Built around a simple postcard rack metaphor, the site allows users to select their favorite card and send it to a friend via Facebook, Twitter, SMS or email. Recipients would receive a link to the animated postcard. The experience of sending and receiving a card is identical across Android and iOS platforms. To create this level of seamlessness and cohesion was no small feat. Defying traditional convention, this site is only available via mobile devices.

View the mobile website (Best viewed on a mobile device)

Aarra Agency: Uncorked Studios
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Uncorked Studios : Sprint Center

Remember when people would hold up cigarette lighters at concerts? Now in its place is the mobile phone in every pocket waiting to be lit up. As part of Sprint’s All Together Now campaign, Goodby, Silverstein & Partners worked with Uncorked Studios to develop a mobile website that could take advantage of this and provide fans with a set of “cheer tools” concerts and sporting events as well. The mobile tools included foam fingers, team colors, air-horns, and of course the cigarette lighter.

The site was built to achieve device support for as many users in attendance as possible, so after deliberation, they ditched the swiping and sliding interface compatible with newer devices and opted for a sleek streamlined site with straight-forward access. Mobile video plays a big role in this project as well, and required Uncorked to creatively implement video playback in multiple different ways.

View the mobile website (Best viewed on a mobile device)

Aarra Agency: Uncorked Studios
Client: Sprint
Ad Agency: Goodby, Silverstein and Partners

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Potion : NOVIY Interactive Restaurant

Cast in solid concrete, the 20 interactive tables and 40 foot interactive bar, exist at the center of the NOVIY experience. An experience that looks to take dining to the next level of interactivity and fun. The tables and bar are one of four interactive installations at the center of this 2,500 square foot restaurant and lounge located in Moscow.

The tables are 100% interactive, combining games, ordering food/drink, messaging other guests and a host of other secrets and fun activities. In fact, as the meal transpires, the tables begin to evolve, showing cracks, fissures and other subtle touches of nature, giving a unique experience every time.

It’s a groundbreaking installation that looks to not only bring beauty and entertainment to the dinner table, but to also provide a large dose of social fun and exploration.

Aarra Agency: Potion
Client: NOVIY

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Welikesmall : Course Curator

Welikesmall partnered with Momentum Worldwide to build a first of its kind experience for the 2011 U.S. Open. They created three key digital experiences. The first was a six screen seamless media wall. WLS built motion graphics that told the story of the experience through eight informational videos. Additionally, WLS dynamically pulled current weather feeds, and a rolling leader board.

The cornerstone of the experience was what WLS affectionately call the Course Curator, a heads up dashboard system accessed through an RFID card on a lanyard. Start by creating a fully custom profile or pick from one of our pre-created packages.  Then, simply scan your card at any select location on the golf course and get instant access to the players you choose to follow, news that’s curated for you, detailed directions around the course, tweets and a whole lot more. When you’re done head over to the printing station and print your daily schedule and player information. Not only do you get a beautiful takeaway from your day at the US Open but you also get a handy quick reference that is refreshed all day long.

Finally, WLS built an interactive history kiosk for the USGA. It told the story of the presidents, golf, and created a timeline of events to witness how they are implicitly intertwined in US politics.  Videos, photos, a data visualization of presidential handicaps and more rounded out the experience.

Aarra Agency: Welikesmall
Ad Agency: Momentum Worldwide

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Welikesmall : Children’s Hospital Facebook App

If you’ve never seen “Children’s Hospital” on Cartoon Network’s “Adult Swim,” then why you would want to put clown makeup on might not make much sense. WLS worked with Fitzgerald & Company to gives fans of the show the ability to “clown” themselves by uploading a photo using Facebook or a webcam. The site’s simple interface and ability to share your new picture with friends has made it successful, but not any less creepy.

Create your own now by clicking here.

Aarra Agency: Welikesmall
Client: Cartoon Network
Ad Agency: Fitzgerald & Company

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Minivegas : Twitter Visualizer for F5

For the 2011 F5 festival, Minivegas created an interactive installation that visualized the F5 twitter feed into abstract shapes and the F5 logo. They also created a soundresponsive version that played during the Tanya Morgan performance.

The festival has a celebratory, party-like theme, so Minivegas chose to create some magic confetti – little squares of coloured paper that would dance, float and fly around to form various shapes. Initially they would trace the outline of the F5 logo, but they also wanted to involve the audience.

Festival-goers tweeted their messages and pictures with a certain hashtag, so that the software could pick these up and incorporate them into the display. Minivegas then deconstructed the submitted images into large numbers of coloured pieces by looking for edge points and then creating a mesh of polygons using Delaunay or Voronoi subdivison. Each piece would pick up a strong colour from the underlying image, so that when settled, the confetti would form a mosaic of the image. Text-only tweets were displayed by arranging multi-coloured pieces to follow the contours of a font.

Aarra Agency: Minivegas
Client: F5

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Uncorked Studios : RDTN.org

Uncorked Studios conceived, designed, and built RDTN.org, a site that uses crowd-sourced radiation readings to keep the world informed about potentially harmful levels in Japan post the horrible events that took place a few weeks ago. Time from concept to launch? 72 hours.

The site urges its visitors to purchase a radiation detection device, take readings in their area and then post those readings to the site for all to see. To submit those readings, the site offers a form to enter which equipment was used, when the reading was taken and the longitude and latitude of the location.

Marcelino Alavarez, EP and founder of Uncorked, talks about his idea of enlisting a group of citizen scientists to buy Geiger counters, online, and send radiation measurements here.

As NPR reported in a story last week, RDTN.org hasn’t turned up any hot spots. The network is still small and expanding it quickly may be a problem, as Alvarez acknowledges. There’s been a run on handheld radiation detectors, so they’re not so easy to get — even if lots of people could be persuaded to shell out a few hundred dollars to join the team.

The site has received an incredible amount of press from BBC, Boing Boing, Time, Yahoo/Mashable, NPR, and others. And within the first week, over 150,000 unique visitors hit the site from over 130 countries.

Visit the site here or follow @RDTN.org to stay informed.

Aarra Agency : Uncorked Studios

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rehabstudio : Life In A Day

One of the latest and most successful products of rehab’s Hand Built Digital was the groundbreaking YouTube experiment, “Life in a Day.” The YouTube channel started as a couple scratches on a page and became an FWA Site of the Day, with over 37 million views and the record for most video uploads for a YouTube campaign.

rehab was approached by Google Creative Lab to come up with treatments for the campaign, which was to be a crowd-sourced feature film by Director Kevin Macdonald and produced by Ridley Scott. “We wanted users to get a feeling that the campaign was live, so we focused our energy on designing data visualization views that showcased locality, time and emotion,” said rehab.

On July 24th, the day of filming, 80,000 users from 192 countries uploaded over 450,000 hours of footage. “On filming day we knew there would be a lot of activity on the site. So to turn that activity into participation we created a simple tagging system that geo-located each video on the 3D globe, and a heat-map view that showed which countries were more active, in a bid to encourage users from all corners of the globe.”

The final 90-minute film contains 1,025 videos. It premiered at the Sundance Film Festival and was simultaneously streamed live on the YouTube channel on the 28th January. The channel has 37M views and counting.

During the live premiere, Life in a Day trended on Twitter, trending as the top 3 topics for 48 hours.

Read some press about it here or here. Go behind the scenes with rehab here.

Client : YouTube
Aarra Agency : rehabstudio
Partner Agency : Google Creative Lab (London)

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rehabstudio : Last.fm Festival

On January 21st, the very first Last.fm Festival took place, hosted in both HMV Forum, London and Terminal 5, New York on the same night.

Headliners selected by the Last.fm community through their scrobbles include The Futureheads, Young Knives, Two Door Cinema Club & Tokyo Police Club.

Using the Last.fm API, rehabstudio generated live in-venue infographic projections which heroed the crowd, the bands and the Last.fm service on the night of the festival. These visuals were directly based on the crowd’s user profiles – a blend of tech, motion graphics, social data and live feeds.



Client : Last.fm
Aarra Agency : rehabstudio

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Uncorked : Sneakyshot

Celebrity-spotting site OMGICU came to Uncorked with a two-part idea to draft the iPhone into service. First, an iPhone camera-based app called SneakyShot, now available. Picture this:

You’re standing on line at Starbucks, and so is Leo (DiCaprio… sigh…). Between you, your future coffee, and a moment of heart-in-throat bliss is some jerk on his iPhone. But he’s not just keeping you from your caffeine fix/temporary loss of dignity.

He’s schooling you on celebrity stalking. While you’re standing there drooling, he’s:

• taking four stealth photos
• uploading them to the Internet
• tagging their location on a map, and
• alerting all his friends on Twitter and Facebook.

All without ungluing the earpiece from his face, and all for $1.99 at the App Store. Deceivingly simple on the outside, SneakyShot integrates the iPhone’s camera with its GPS and social media in unprecedented ways. It’s pretty sweet.

“What’s going on behind the scenes is all pretty far off the beaten path,” says Uncorked. “We’re routing audio through the earpiece. Multitasking was also pretty challenging, especially because you need to start up this app quickly. And of course all the social media was running through the backend as well.”

Part two of Uncorked’s collaboration with OMGICU — an OMGICU app containing the SneakyShot functionality — is in development. Keep your eyes pealed, and check out the Sneakyshot app in the meantime.

Client : OMGICU
Aarra Agency : Uncorked

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Uncorked : BarBird Mobile App

Portland-based startup BarBird was developing a new way to find bars, clubs and happy hours online, based on data aggregated from Twitter. Looking to extend the experience to mobile, they reached out to Uncorked Studios, who cranked out this incredible design and interface in barely a month. Features include:

• Two different views: List View and Map View
• Google Maps-like interface, with pins representing venues near the user
• Clickable venue icons that pop-up tweets about what’s happening
• Filter both views to see Happy Hours, Specials, Live Music, No Cover, Ladies Nights and Tonight Only
• Time Awareness – pins in Map View fade as Tweets age, and time stamps change color in List View

“What BarBird represented for us was a self-indulgent romp through what it means to be agile,” said Uncorked’s John Furukawa, Director of Product Development. “Within a week we had an app for them to look at and feel like their product had been realized. After four more weeks of development it was live.”

“They were a really awesome and energetic group, and I’d say that rubbed off on us,” added Uncorked Executive Producer Marcelino Alvarez. “They really epitomized what it means to eat, sleep, and breath your product.”

BarBird was so happy with the look and feel of the mobile app that they adapted the experience for their own website. You can check out the app at the iTunes store here.

Client : BarBird

Aarra Agency : Uncorked

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rehabstudio : Autism Talkathon

This social media fundraising campaign is a mash-up using Facebook, Twitter, Flickr & our CMS platform to allow users to talk about Autism. The site allows users to say one of 5 things about Autism and places a speech bubble in their social media space. For every person who talks about autism, TreeHouse will receive £1 from TalkTalk.

The website itself is the hub of the campaign which effectively acts as a social media filter, aggregating content from across Facebook and Twitter and then re-publishing them into a 3D speech bubble in the site.

Another great example of harnessing conversation in social media, letting people pass on the message to their friends within environments they already use for conversation, then using the collective force of the community to encourage more people to Talk about Autism.



Client : TalkTalk
Aarra Agency : rehabstudio
Partner Agency : CHI & Partners

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