Minivegas : CNN Ecosphere

Working with Stinkdigital and HEIMAT Berlin, Minivegas created a powerful social commentary platform for CNN and the COP17 climate change conference in Durban. Any time someone tweets with the hashtag #COP17, the Ecosphere will add it to a tree representing that specific topic or discussion, making the most popular topics the biggest trees. After a few weeks of collecting tweets, the piece will be shown in Durban as an installation that renders the site as a 3D holographic image.

The entire site is built in WebGL/HTML and harnesses Minivegas’ incredibly powerful and flexible Atlantis platform.

View the site here: http://cnn-ecosphere.com/ and get a behind the scenes look at the installation here.

In addition view the full case study here.

Aarra Agency: Minivegas
Client: CNN
Collaborators: Stinkdigital/HEIMAT Berlin

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Minivegas : Twitter Visualizer for F5

For the 2011 F5 festival, Minivegas created an interactive installation that visualized the F5 twitter feed into abstract shapes and the F5 logo. They also created a soundresponsive version that played during the Tanya Morgan performance.

The festival has a celebratory, party-like theme, so Minivegas chose to create some magic confetti – little squares of coloured paper that would dance, float and fly around to form various shapes. Initially they would trace the outline of the F5 logo, but they also wanted to involve the audience.

Festival-goers tweeted their messages and pictures with a certain hashtag, so that the software could pick these up and incorporate them into the display. Minivegas then deconstructed the submitted images into large numbers of coloured pieces by looking for edge points and then creating a mesh of polygons using Delaunay or Voronoi subdivison. Each piece would pick up a strong colour from the underlying image, so that when settled, the confetti would form a mosaic of the image. Text-only tweets were displayed by arranging multi-coloured pieces to follow the contours of a font.

Aarra Agency: Minivegas
Client: F5

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Lollipop : Glenfiddich

Lollipop worked with Momentum’s New York team to bring the Glenfiddich Cask of Dreams site to life. The site invites consumers to share their most aspirational dreams in exchange for a chance to win a range of prizes, including a once-in-a-lifetime National Geographic expedition experience.

Events across the country in major U.S. cities showcased special casks inscribed with dreams and signatures. The site also features information about the Cask of Dreams Limited Edition single malt bottling.

Lollipop handled animation and development of the site, including all contest functionality.

You can see the site here.

Aarra Agency: Lollipop
Client: Glenfiddich
Ad Agency: Momentum

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Uncorked : BarBird Mobile App

Portland-based startup BarBird was developing a new way to find bars, clubs and happy hours online, based on data aggregated from Twitter. Looking to extend the experience to mobile, they reached out to Uncorked Studios, who cranked out this incredible design and interface in barely a month. Features include:

• Two different views: List View and Map View
• Google Maps-like interface, with pins representing venues near the user
• Clickable venue icons that pop-up tweets about what’s happening
• Filter both views to see Happy Hours, Specials, Live Music, No Cover, Ladies Nights and Tonight Only
• Time Awareness – pins in Map View fade as Tweets age, and time stamps change color in List View

“What BarBird represented for us was a self-indulgent romp through what it means to be agile,” said Uncorked’s John Furukawa, Director of Product Development. “Within a week we had an app for them to look at and feel like their product had been realized. After four more weeks of development it was live.”

“They were a really awesome and energetic group, and I’d say that rubbed off on us,” added Uncorked Executive Producer Marcelino Alvarez. “They really epitomized what it means to eat, sleep, and breath your product.”

BarBird was so happy with the look and feel of the mobile app that they adapted the experience for their own website. You can check out the app at the iTunes store here.

Client : BarBird

Aarra Agency : Uncorked

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rehabstudio : Autism Talkathon

This social media fundraising campaign is a mash-up using Facebook, Twitter, Flickr & our CMS platform to allow users to talk about Autism. The site allows users to say one of 5 things about Autism and places a speech bubble in their social media space. For every person who talks about autism, TreeHouse will receive £1 from TalkTalk.

The website itself is the hub of the campaign which effectively acts as a social media filter, aggregating content from across Facebook and Twitter and then re-publishing them into a 3D speech bubble in the site.

Another great example of harnessing conversation in social media, letting people pass on the message to their friends within environments they already use for conversation, then using the collective force of the community to encourage more people to Talk about Autism.



Client : TalkTalk
Aarra Agency : rehabstudio
Partner Agency : CHI & Partners

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