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Driftlab was proud to team up with Wieden + Kennedy and Adam Atomic on what’s sure to be the most bizarre (and fun) 8-Bit video game you play this year. Old Spice casts you in the pixelated role of iconic baller Dikembe Mutombo on a quest to save the world. If it sounds weird, it’s because it is.
Aarra Agency: Driftlab
Agency: Wieden + Kennedy
Client: Old Spice
When the world is drained of color, who better but rapper 2Chainz to bring it back? Templar partnered up with Kamp Grizzly to create this endless runner video game for Champs Sports and Adidas. Can you score one billion million thousand points?
Aarra Agency: Templar
Agency: Kamp Grizzly
Client: Champs Sports and Adidas
Kind of a Gallery, kind of an Arcade. In collaboration with Droga5 New York, rehabstudios launched ID Gum in the US with an amazing multi platform game platform: ArtCade.
On the back of packs of gum, kids would find 18 pieces of artwork from up and coming artists that can be scanned by iPhone, iPad, android or via the website. Scan the artwork to unlock it in your gallery, then flick the switch from Gallery to Arcade to unlock an awesome computer game.
rehabstudio concepted and produced a handful of games for the platform, and commissioned and managed a team of incredible illustrators from around the world to create the games.
This was a huge integrated project, publishing the platform and games to three separate platforms, utilising the Adobe Air, Facebook App store and the rehabstudio campaign platform.
Check out the iOS App here and the Facebook App here.
Aarra Agency: rehabstudio
Agency: Droga5
Client: iD Gum / Kraft
In order to help Neuro beverages introduce themselves within Walgreen’s stores, Driftlab designed and developed an HTML5 bowling game for Y&R that allowed users to bowl for a coupon on their mobile device of choice. Not an App, and not Flash, this unique game boasts some cutting edge HTML5 finger flicking technology under it’s hood.
Check it out here. (best viewed on a mobile device)
Aarra Agency: Driftlab
Agency: Y&R California
Client: Neuro
Driftlab was proud to help Digitas Boston and Aflac raise money for kids with cancer by creating a Facebook App and virtual rubber ducky race. Those who donate to the cause get their own Aflac rubber ducky and a virtual duck that will race others on the aforementioned App. The winning duck gets a family vacation in Orlando, Fla.
Check out the Facebook App here.
Aarra Agency: Driftlab
Agency: Digitas Boston
Client: Aflac
Uncorked Studios worked closely with Pereira & O’Dell to build a stop-motion app to be used with LEGO Super Heroes figures. The LEGO Super Heroes Movie Maker app allows users to create their very own LEGO action films using the stop-motion animation technique and their iPhone or iPod touch.
LEGO Super Heroes already has quite the dedicated following so this app not only needed to be simple enough for kids, but also had to offer an experience that could entertain adult LEGO fans. The Uncorked team kept the UI simple and clean, but still jam-packed the app with lots of goodies for the more advanced users.
Check it out at here.
Can you find the ultimate reward? Pick your Disrespectoids team and start your journey into the ‘Legend of the Golden Pouch!’
Compete in a series of fun and engaging mini-games using either your webcam or your mouse to beat the other team in this visually rich race to the finish that the team at Templar developed for Razorfish and their client, Kraft brand Capri Sun.
Check it out at here.
Aarra Agency: Templar
Agency: Razorfish
Client: Kraft / CapriSun
Templar announces the launch of its latest endeavor in collaboration with Pereira & O’Dell, Battle for the Iron Throne, in support of Game of Thrones, HBO’s newest drama. Compete against your friends on Facebook to be the Top Warrior as you face three distinct challenges across ten levels.
The Skill challenge tests your reflexes against a single deadly foe; the Strategy challenge tests your ability to lead soldiers against an entire enemy army; and the third challenge, Knowledge, tests your lore of the world of Game of Thrones. Fail one challenge and your performance in the others can aid you, but don’t forget that when you play the Game of Thrones, you win… or you die.
Take up your sword now, and join the battle!
Aarra Agency: Templar
Agency: Pereira & O’Dell
Client: HBO
Honest worked with Leo Burnett to create an online game to showcase various matches from the new Mario Sports Mix game for Wii.
The game, Mix Madness, allows users to vote on who they predict the winner of 14 different matches will be. If the user’s choice was correct, they would win a downloadable prize. A new match winner was revealed daily bringing users back to the site to watch the videos of the matches, see which character received the most votes and collect their prizes.
Check it out here.
Aarra Agency: Honest
Partner Agency: Leo Burnett
WLS recently reunited with Goodby, Silverstein & Partners to give their Sprint Slot Car Game a tune-up.
New features this time around included:
See it all in action for yourself, but be sure to buckle in – the site is stickier than a bug on a windshield, complete with your live mouse speed, internet buzz-o-meters, and a g-force simulator where you can roller coaster your face. And of course there’s the revamped and highly addictive slot car game, which at this point has hosted tens of millions of races.
“What we find amazing,” say the folks at WLS, “is that people were actually able to beat our scores. But hey, that’s what happens when thousands of people are playing on a daily basis.”
Check it out here.
Client : Sprint
Aarra Agency : WLS
Partner Agency : Goodby, Silverstein & Partners
Aarra partner Honest has redefined sticky media, and gotten some on their fingers in the process.
Working with Publics Modem, Honest produced and directed a series of short films for Fruit by the Foot, featuring everything from wildlife to a full cheerleading uniform handcrafted out of the fruity snack (the latter complete with pompoms).
To house the campaign, Honest also designed a new website top-to-bottom, including a custom typeface. The interactive experience keeps visitors clicking with videos, games, and even a function to replace the entire Internet with Fruit by the Foot.
Honest’s award-winning studio eats unconventional content for breakfast (or an afterschool snack), but still, this had to be different.
Client : Fruit by the Foot
Aarra Agency : Honest
Partner Agency : Publicis Modem
rehabstudio created the ‘Impossible Hoop Challenge’, a quirky and slightly surreal game challenging users to catapult a ball through an impossibly long scene in the shortest amount of throws.
The game consists of 3 levels: street, park and beach; each featuring a vast collection of interactive objects and targets. Users who can master the angle, power and spin of the shot get maximum points and can add them to their Spots or Stripe team’s score.
The targets vary from treasure chests to golf holes and users have to negotiate swordfish, wagging dogs, giant ants and an ice-cream van to win.
We also created an instant replay feature so users can send awesome shots to their friends on Facebook and Twitter.
Read how we made it here.
This site was FWA SOTD on Oct. 31, 2010
Client : Cadbury
Aarra Agency : rehabstudio
Partner Agency : Fallon (London)
Lollipop worked with Dentsu to create a site to support the launch of the Legendary Biru campaign for Sapporo Beer.
The creative for the campaign tells the story of the brewing process, weaving Japan’s deep cultural heritage into the narrative.
The site itself is centered on a character – the Sage – who is the keeper of the legend of Sapporo. He leads visitors on a ‘treasure hunt’ through the site where the goal is to collect a number of hidden scrolls. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.
Lollipop designed and built the site, in addition to shooting the Sage video. Sons & Daughters shot the live action, while Crush created the CG, mattes and final compositing.
Check it out at http://www.wearelollipop.com/portfolio/sapporo.
Client : Sapporo Beer
Aarra Agency : Lollipop
Partner Agency : Dentsu
Bovine invaders from an alien world have landed on Earth, and it’s up to you to save your family in Templar’s new game for JWT’s Cadbury/Stride “Save the Arcades” campaign. You’re going to have to dust off your 1980′s coin-op skills for this one; it may be satire, but it’s still going to take some lightning reflexes to face down wave after wave of evil cows bent on destruction!
Aarra Agency : Templar
Partner Agency : JWT, New York
Goodby worked with Transistor to bring a fun game into the cell phone world. Sprint wanted a way to show people how to save money with Sprint plans. From there Goodby supplied the idea, Transistor supplied the flawless production, and the game was a huge hit. Transistor shot the live action, 3D animation, sound design and development.
Templar dusted off the boxing gloves and produced a new set of banners to help launch the classic Nintendo “Punch Out” boxing game for Goodby.
Get ready for more madcap Cartoon Network games! This time we’re tackling backyard soap-box demolition derbies for the popular show Ed, Edd n Eddy. The game features realistic physics, fully customizable go-carts and nine opponent drivers. Check out the game here.
As seen on TV! Naughty soap opera sim featuring everyone’s favorite trashy English soccer stars. For BBC America.
20th Century Fox’s Pathfinder is getting ready to hit theaters, and our action sneaker based on the film is ready to play! The game includes a white-knuckle mix of 3rd-person combat and adventure. Play the demo or download the full-screen version here!
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Aarra is the first strategic sales management agency of its kind. We oversee national business development for a comprehensive portfolio of best-in-class digital shops. These boutique portfolio companies look to Aarra to procure work from world-class advertising agencies and brands, partnering in design and production to deliver award-winning creative across a variety of capability sets within digital marketing.
For the advertising agencies we support, our role is a mix of matchmaker, deal broker, strategist, catalyst, consultant and trusted partner. We connect clients with the capabilities they need, from mobile to microsites, applications to installations. We realize, however, that no matter the project scope, finding a suitable vendor goes beyond simply who can do the work. Partnership is rooted in culture and creative synergy, location and availability. We’re experts in these kinds of relationships. We maintain objectivity in selection, save valuable time for decision makers, and provide a framework to expedite ideation, technical approaches, budgets, and procurement. We’re the first in the digital world to offer this unique utility, and we’ve assembled only the finest in digital production to support it.
