North Kingdom : LEGO Star Wars


May 31st, 2016

North Kingdom’s task was to create a long term digital platform to empower kids to use their force and connect on a deeper level with the LEGO Star Wars universe. Master Your Force is an umbrella tagline for LEGO Star Wars to put focus on creative play with kids. By empowering kids to build anything in the LEGO Star Wars galaxy, they are encouraged to use the force (a metaphor for creativity) to become better LEGO builders. The experience puts emphasis on the personal building experience as well as the pride of creation and sharing it with an audience. View more.

Roster company: North Kingdom

Client: LEGO