Traction : Amazon

Posted by Dan Fields


Confirmed as the tallest advertisement installed in times square history, this 79′ tall amazon echo was created by traction fabricators for amazon’s music unlimited service. including the animated amazon alexa led ring sitting at the top of the structure, the echo stood over 79′ tall, over 25′ in circumference, and weighed over 14,000 pounds. View more.

UNIT9 : Lynx

Posted by Dan Fields


UNIT9 collaborated with 72andSunny Amsterdam to design and develop a Lynx Magic Mirror. The augmented reality powered Magic Mirror sits at the heart of Lynx’s first ever pop-up store in Dublin. Using face-tracking technology it gives people the chance to experiment with new hairstyles before they get a cut. View more.

Soso Limited : Boston Properties

Posted by Dan Fields

Colorspace from Sosolimited on Vimeo.

Colorspace is an interactive sculpture that translates text messages into breathtaking animations of colored light. Boston Properties commissioned us to create the artwork for the mezzanine of their iconic Boston skyscraper at 200 Clarendon Street. As tenants enter the space, they pass a long marble wall of suspended light pendants. Anybody with a mobile device can send a text message to the number printed on the wall. The sculpture replies with a sparkling wash of light that sweeps across the wall, illuminating the space with new colors. Colorspace perpetually evolves through an ongoing conversation with the community around it. It gives tenants ownership of their shared space and provides a playful, surprising moment as they enter and exit the building every day. It transforms the lobby into a dynamic, participatory space. View more.

Red Paper Heart : Deloitte University

Posted by Dan Fields

Expression Wall from Red Paper Heart on Vimeo.

The Expression Wall is a playful and tactile way for Deloitte University attendees to share their written thoughts and artistic creations.  The unique touch surface was created by Red Paper Heart with 100 unique procedurally generated slats of plexiglass which are backlit by LED light. The natural flex of the plexiglass provides a surprising and delightful surface for drawing.  Each submission is stored in an ever growing gallery that reflects the moods, opinions and interests of Deloitte University attendees. View more.

Standard Transmission : Siemens

Posted by Dan Fields

STS-Siemens

A true marriage of technology, digital and fabrication, this amazing project combines physical sensor input from a live model coupled with data visualization for Siemens Mindsphere industrial IoT platform. Standard Transmission partnered with Deutsch to bring this incredible project to life. View more.

North Kingdom : Pedigree Facebook AR

Posted by James O'Brien

 

BBDO New York partnered with North Kingdom to create a customized Facebook AR camera effect for Pedigree dog food to help raise awareness for pet adoption, just in time for October’s National Pet Adoption Month.

The camera effect allows Facebook users to choose from multiple breeds of dogs to layer onto their selfie, then displays a real adoptable dog of a similar breed nearby, with help from AllPaws, an online resource that matches pet parents with a dog at a local shelter. North Kingdom is part of an exclusive group of beta developers that is excited about exploring this new medium with Facebook. Learn more.

Roster company: North Kingdom

Client: BBDO NY / Pedigree

Welikesmall : Adobe Digital Marketing Site

Posted by James O'Brien

Screen Shot 2017-11-01 at 10.16.03 AM
The WLS team continued their long-standing relationship with Adobe and just launched this fun and beautiful site about digital marketing. All content and visuals were also created by WLS for this site – which just snagged an Awwward Site of the Day as well. Check it out and get scrolling. View site.

Roster company: Welikesmall

Client: Adobe

 

 

Templar : Jack in the Box Game

Posted by James O'Brien

Screen Shot 2017-11-01 at 9.42.26 AM

Templar joined David & Goliath and Jack in the Box to create Crave Crasher, a fully 3D, real-time WebGL game. Totally mobile- and desktop-browser-based, players get straight into the action, without the roadblocks that free-to-play games often have these days.

The game was a huge success, and even spawned custom skins for Rocket League and GTA V! Play game. | Learn More.

Roster company: Templar

Client: David & Goliath / Jack in the Box

North Kingdom : The Simpsons

Posted by Dan Fields

nk-simpsons

To celebrate the series’ 600th episode, The Simpsons and Google have come together with the help of North Kingdom to create a special Virtual Reality experience. Produced with Google Spotlight Stories, Planet of the Couches (a Simpsons couch gag), is available on both Android and iOS. View it with any Google Cardboard viewer for the full VR experience. View more.

Roster company: North Kingdom

Client: Google

Red Paper Heart : SXSL

Posted by Dan Fields

This year, Grey commissioned Red Paper Heart to concept an interactive art installation that creatively revealed the National Parks that are all around us. It was a huge success. The White House noticed, and they invited RPH to be a part of SXSL – a reimagining of the South-by-Southwest conference at the White House. The RPH team brought the installation to the White House lawn for the President and the attendees to try it out. View more.

Roster company: Red Paper Heart

Client: Grey / National Parks

UNIT9 : Autotrader

Posted by Dan Fields

In a bold statement that redefines car customization, Autotrader and Zambezi set out to let people’s personal fashion reskin a car. An illuminated installation attracted the attention of people walking by with a blinking ring of LED lights. The lights animated in a sequence and it was curiously familiar—blinking in the same colors as what each visitor was wearing. As they watched in disbelief, lights projected on a nearby white car. Now the colors they were wearing created a seamless animation on the car using 3D projection mapping.

Roster company: UNIT9

Client: Zambezi / Autotrader

UNIT9 : USA Network’s ‘Falling Water’

Posted by Dan Fields

unit9-falling

To help USA Network launch their new sci-fi thriller Falling Water, the UNIT9 team created a site to answer the age-old question: what do our dreams mean? Describe your dreams to the site to receive a procedurally generated piece of artwork as unique as your dream. Users can also explore the characters, connections and secrets of Falling Water in both the waking and dreaming worlds. New insights unlock each week to keep users coming back. View site.

Roster company: UNIT9

Client: USA Network

UNIT9 : Stranger Things

Posted by Dan Fields

Before Netflix’s surprise hit, Stranger Things, took the world by storm, UNIT9 and their client Doner LA brought some stranger things of their own to life, by pranking the cast of the supernatural show. During mock interviews, the cast encountered weird noises, odd phenomena and even possessed furniture meant to surprised and shock the case and directors. If you’re a fan of the show, it’s a real treat to see the actors out-of-character as themselves, with genuine surprise and fear on their faces.

Roster company: UNIT9

Client: Doner LA / Netflix

Welikesmall : New agency site

Posted by Dan Fields

wls-new-site

As the Welikesmall team’s capabilities and portfolio continues to grow, they were proud to launch a new agency site highlighting all their fantastic work and skills. All of Welikesmall’s digital design, development and content creation is on full display, as well as an audience-engagement section for users to ask the team questions (whether about work or play). View site.

Roster company: Welikesmall

Ad Week : The New World of Production

Posted by Dan Fields

aarra-talk

Our very own James O’Brien was proud to join DDB NY’s Madison Wharton, Deutsch LA’s Winston Binch and Sophie Kelly, Sr. VP of marketing for Diageo’s North American whiskey portfolio, at this year’s Ad Week NYC to discuss agency, brand and all facets of production. This seasoned panel discussed the realities of producing work in a digital age and how to get the best work both internally and externally. View more.