BBDO New York partnered with North Kingdom to create a customized Facebook AR camera effect for Pedigree dog food to help raise awareness for pet adoption, just in time for October’s National Pet Adoption Month.
The camera effect allows Facebook users to choose from multiple breeds of dogs to layer onto their selfie, then displays a real adoptable dog of a similar breed nearby, with help from AllPaws, an online resource that matches pet parents with a dog at a local shelter. North Kingdom is part of an exclusive group of beta developers that is excited about exploring this new medium with Facebook. Learn more.
The WLS team continued their long-standing relationship with Adobe and just launched this fun and beautiful site about digital marketing. All content and visuals were also created by WLS for this site – which just snagged an Awwward Site of the Day as well. Check it out and get scrolling. View site.
Templar joined David & Goliath and Jack in the Box to create Crave Crasher, a fully 3D, real-time WebGL game. Totally mobile- and desktop-browser-based, players get straight into the action, without the roadblocks that free-to-play games often have these days.
The game was a huge success, and even spawned custom skins for Rocket League and GTA V! Play game. | Learn More.
To celebrate the series’ 600th episode, The Simpsons and Google have come together with the help of North Kingdom to create a special Virtual Reality experience. Produced with Google Spotlight Stories, Planet of the Couches (a Simpsons couch gag), is available on both Android and iOS. View it with any Google Cardboard viewer for the full VR experience. View more.
This year, Grey commissioned Red Paper Heart to concept an interactive art installation that creatively revealed the National Parks that are all around us. It was a huge success. The White House noticed, and they invited RPH to be a part of SXSL – a reimagining of the South-by-Southwest conference at the White House. The RPH team brought the installation to the White House lawn for the President and the attendees to try it out. View more.
In a bold statement that redefines car customization, Autotrader and Zambezi set out to let people’s personal fashion reskin a car. An illuminated installation attracted the attention of people walking by with a blinking ring of LED lights. The lights animated in a sequence and it was curiously familiar—blinking in the same colors as what each visitor was wearing. As they watched in disbelief, lights projected on a nearby white car. Now the colors they were wearing created a seamless animation on the car using 3D projection mapping.
To help USA Network launch their new sci-fi thriller Falling Water, the UNIT9 team created a site to answer the age-old question: what do our dreams mean? Describe your dreams to the site to receive a procedurally generated piece of artwork as unique as your dream. Users can also explore the characters, connections and secrets of Falling Water in both the waking and dreaming worlds. New insights unlock each week to keep users coming back. View site.
Before Netflix’s surprise hit, Stranger Things, took the world by storm, UNIT9 and their client Doner LA brought some stranger things of their own to life, by pranking the cast of the supernatural show. During mock interviews, the cast encountered weird noises, odd phenomena and even possessed furniture meant to surprised and shock the case and directors. If you’re a fan of the show, it’s a real treat to see the actors out-of-character as themselves, with genuine surprise and fear on their faces.
As the Welikesmall team’s capabilities and portfolio continues to grow, they were proud to launch a new agency site highlighting all their fantastic work and skills. All of Welikesmall’s digital design, development and content creation is on full display, as well as an audience-engagement section for users to ask the team questions (whether about work or play). View site.
Our very own James O’Brien was proud to join DDB NY’s Madison Wharton, Deutsch LA’s Winston Binch and Sophie Kelly, Sr. VP of marketing for Diageo’s North American whiskey portfolio, at this year’s Ad Week NYC to discuss agency, brand and all facets of production. This seasoned panel discussed the realities of producing work in a digital age and how to get the best work both internally and externally. View more.
NEW YORK, NY, August 15, 2016 – Red Paper Heart, the Brooklyn based art studio known for their art driven installation and experiential work, today announced its newly-forged partnership with the long-established interactive management firm, Aarra. This alliance brings together two digital forces in the industry and further amplifies RPH’s visibility in all the North American markets by leveraging Aarra’s expertise in business development and production. This addition to Aarra’s portfolio of companies further bolsters Aarra’s experiential offerings to all clients.
RPH has spent the last 5 years designing and creating some of the most talked about installations and art projects in and around NYC. Examples of their highly crafted work include the Game of Thrones art installation that debuted at SXSW, game development for Google’s Androidify Times Square billboard, the creation and design of an immersive AV installation for Sonos and the Good Deed Machine, a physical moving sculpture that responds to goodness. RPH’s talents also extend into the analog installation world when they created the Park Finder for Grey & the National Park Service last year.
North Kingdom’s task was to create a long term digital platform to empower kids to use their force and connect on a deeper level with the LEGO Star Wars universe. Master Your Force is an umbrella tagline for LEGO Star Wars to put focus on creative play with kids. By empowering kids to build anything in the LEGO Star Wars galaxy, they are encouraged to use the force (a metaphor for creativity) to become better LEGO builders. The experience puts emphasis on the personal building experience as well as the pride of creation and sharing it with an audience. View more.
UNIT9, Samsung and BBH bring bedtime stories to life so that families can lovingly connect across any distance. Bedtime VR Stories creates an enchanting virtual reality of wonder for parents and children, whether they’re next to each other in bed or what feels like a million miles away. Kids wear a Google Cardboard, while parents sport the Samsung Gear VR, exploring the scenes together in a multi-user adventure. View more.
UNIT9 created an immersive 360º VR experience for Focus Features’ film, The Forest. The site takes users deep into their own minds and fears, using a recreation of Google Street View to locate their friends and escape from Japan’s Aokigahara Forest, infamous for its high suicide rate. Created with only a mobile phone and a Google Cardboard as the key to start the journey allowing users to explore their surroundings in complete 360º, giving an intense experience unlike anything else. View site.
72andSunny and UNIT9 partnered to craft a HTML5 and WebGL driven second screen Google Chrome experience from a galaxy far, far away for the launch of Star Wars: The Force Awakens. Users sync their phones to their desktop in order to wield a lightsaber to fight their way out of a Star Destroyer against Stormtroopers at every turn. All in hopes of making an escape on a transport shuttle. “Do, or do not – there is no try”. Join the Jedi Fight. View more.