RED PAPER HEART JOINS AARRA

Posted by James O'Brien

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RED PAPER HEART JOINS AARRA

 

NEW YORK, NY, August 15, 2016 – Red Paper Heart, the Brooklyn based art studio known for their art driven installation and experiential work, today announced its newly-forged partnership with the long-established interactive management firm, Aarra. This alliance brings together two digital forces in the industry and further amplifies RPH’s visibility in all the North American markets by leveraging Aarra’s expertise in business development and production. This addition to Aarra’s portfolio of companies further bolsters Aarra’s experiential offerings to all clients.

RPH has spent the last 5 years designing and creating some of the most talked about installations and art projects in and around NYC. Examples of their highly crafted work include the Game of Thrones art installation that debuted at SXSW, game development for Google’s Androidify Times Square billboard, the creation and design of an immersive AV installation for Sonos and the Good Deed Machine, a physical moving sculpture that responds to goodness. RPH’s talents also extend into the analog installation world when they created the Park Finder for Grey & the National Park Service last year.

For more information, visit http://redpaperheart.com/

 

North Kingdom : LEGO Star Wars

Posted by Dan Fields

North Kingdom’s task was to create a long term digital platform to empower kids to use their force and connect on a deeper level with the LEGO Star Wars universe. Master Your Force is an umbrella tagline for LEGO Star Wars to put focus on creative play with kids. By empowering kids to build anything in the LEGO Star Wars galaxy, they are encouraged to use the force (a metaphor for creativity) to become better LEGO builders. The experience puts emphasis on the personal building experience as well as the pride of creation and sharing it with an audience. View more.

Roster company: North Kingdom

Client: LEGO

UNIT9 : Samsung Bedtime VR Stories

Posted by Dan Fields

UNIT9, Samsung and BBH bring bedtime stories to life so that families can lovingly connect across any distance. Bedtime VR Stories creates an enchanting virtual reality of wonder for parents and children, whether they’re next to each other in bed or what feels like a million miles away. Kids wear a Google Cardboard, while parents sport the Samsung Gear VR, exploring the scenes together in a multi-user adventure. View more.

Roster company: UNIT9

Agency client: BBH

UNIT9 : ‘The Forest’

Posted by Dan Fields

UNIT9 created an immersive 360º VR experience for Focus Features’ film, The Forest. The site takes users deep into their own minds and fears, using a recreation of Google Street View to locate their friends and escape from Japan’s Aokigahara Forest, infamous for its high suicide rate. Created with only a mobile phone and a Google Cardboard as the key to start the journey allowing users to explore their surroundings in complete 360º, giving an intense experience unlike anything else. View site.

Roster company: UNIT9

Agency client: Focus Features

UNIT9 : Star Wars

Posted by Dan Fields

72andSunny and UNIT9 partnered to craft a HTML5 and WebGL driven second screen Google Chrome experience from a galaxy far, far away for the launch of Star Wars: The Force Awakens. Users sync their phones to their desktop in order to wield a lightsaber to fight their way out of a Star Destroyer against Stormtroopers at every turn. All in hopes of making an escape on a transport shuttle. “Do, or do not – there is no try”. Join the Jedi Fight. View more.

Roster company: UNIT9

Agency client: 72andSunny

North Kingdom : Syfy

Posted by Dan Fields

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Syfy chose North Kingdom to design and develop the second screen experience for The Expanse, a new cerebral mystery/political thriller told against the backdrop of the future. The Expanse was Syfy’s biggest premier to date so the stakes were very high. North Kingdom created a virtual solar system that shows the history and backstory of the narrative, and after each episode, viewers can visit the site to get updates and insights on what will come next. View site.

Roster company: North Kingdom

Brand client: Syfy

Driftlab : HEAT SF

Posted by Dan Fields

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You know what they say – the hardest website to create is your own. Enter, Driftlab. Their team worked closely with SF agency, Heat, to bring their new agency site to life. The result – a super responsive and fully customizable site that’s full of personality, animations and of course, Heat’s fantastic work. View site.

Roster company: Driftlab

Agency client: HEAT SF

North Kingdon : REI

Posted by Dan Fields

The North Kingdom team worked with Venables Bell & Partners to create a website for an idea so simple yet so powerful, that it took the internet by storm and instantly went viral. That idea? Instead of having Black Friday be all about buying, let’s have it be about spending. But not spending money, spending time. Time with friends, time with family and most importantly time outside. View more.

Roster company: North Kingdom

Agency client: Venables Bell & Partners

Colorfield : Clear Labs

Posted by Dan Fields

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Colorfield worked with Character in San Francisco to develop this responsive, Craft CMS-based website for Clearlabs, a technology startup that powers the ‘internet of food’. The site provides an overview of Clearlab’s platform for food data analysis, aggregation and reporting for brands in the food industry. View site.

Roster company: Colorfield

Agency client: Character

The ID Corp : Logitech

Posted by Dan Fields

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The ID Corp continues their long-standing partnership with Logitech by launching ‘Home’ - the iconic peripheral brand’s central hub for all their devices and gadgets that strive to make your home connected and smarter with a hint of high-tech nerdery. View site.

Roster company: The ID Corp.

Brand client: Logitech

UNIT9 : Sainbury’s Bank

Posted by Dan Fields

Sainsbury’s and Guardian Labs collaborated with UNIT9 to create ‘Future Families,’ an interactive campaign that educates families about what their lives may be like in thirty years. Users can time-travel and get financial tips depending on the decade. View more.

Roster company: UNIT9

Agency client: Guardian Labs

UNIT9 : MINI

Posted by Dan Fields

MINI and KKLD reached out to UNIT9 to push the boundaries of narrative in VR and showcase MINI’s passion for innovative content. This ambition led UNIT9 to create two pieces of Virtual Film Noir, shot stereoscopically and captured with a customized 9-camera RED Dragon rig in 6K! This was the first time such a rig has been used in Europe, as well as the first time it has been used for a narrative VR film. View more.

Roster company: UNIT9

Agency client: KKLD

Templar : Chipotle

Posted by Dan Fields

Templar-Chipotle

Will you help fight the war against artificial ingredients in our food? Templar partnered with GSD&M to give you the ability to do just that with ‘Taste Invaders’ for their client, Chipotle. This new HTML5 game take on the classic arcade title we all know and love with the iconic burrito as your hero fighting additives we all can barely pronounce. Check it out on your mobile, tablet or desktop. Play now.

Roster company: Templar

Agency client: GSD&M

Unit9 Joins Aarra

Posted by James O'Brien

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UNIT9 JOINS AARRA

A New Partnership Between Two Storied Digital Creative Industry Leaders

NEW YORK, NY (June 17, 2015) – UNIT9, the world-renowned innovation production studio, announced its new partnership with the long-established interactive management firm, Aarra. This alliance unites two forces of the digital industry and stands to further amplify UNIT9’s visibility and commitment to building its business stateside by leveraging Aarra’s expertise in business development and elevating their presence in select North American markets.

 “We could not be happier to join forces as we expand our offering in the US. James and his team are the best at what they do and we have great respect for the great companies in their portfolio. We look forward to shaking things up with Aarra.”  says Tom Sacchi, Co-Founding Partner of UNIT9.

“UNIT9 has been at the forefront of brand storytelling in all mediums for the past 20 years. Their recent investments in new and evolving technologies, like VR, further solidify their position as one of the most innovative production studios on the planet.” says James O’Brien, Founder and CEO of Aarra. “We’re looking forward to a very successful relationship with them.”


ABOUT UNIT9

UNIT9 is an innovative production studio.

Our studio is a breeding ground of disciplines, consisting of Film, Digital, Technology, Games and VR divisions, with a common vision to achieve ground-breaking experiences and create new audiences with our passionate team of film directors, innovation architects, product designers, software engineers, art directors, designers and producers. We pair this with our production process, which combines open-source with a lean startup philosophy, that is designed to enable collaboration across ideation, feasibility and production. All culminating in engaging installations and events, social films, games, digital campaigns and VR/multi-sensory experiences that form strong relationships with our agency and brand partners across the globe. Thus allowing us to push the boundaries of the physical, visual and digital worlds, together.  www.unit9.com

 

Colorfield : Stand For Trees

Posted by Dan Fields

The team at Colorfield worked with Citizen to create ‘Stand For Trees’ – a website that allows users to purchase certificates to help halt deforestation and combat climate change. The accompanying campaign video for the cause, starring Prince Ea, has notched over 50 million views in just a few weeks, giving the site Colorfield created for this effort a major boost in visibility with over 600,000 pageviews in only one week. View site.

Roster company: Colorfield

Agency client: Citizen