ACNE worked with Diko Creative and Reebok to create an HTML5 scrolling site with tons of hi-res product photography and 360 degree views of product that ACNE shot and edited in-house. In order to add visual depth and interest to the still images in the experience, ACNE also created a number of cinemagraphs. View site.
Can you touch Craig Robinson’s Dodge Dart? The only way to find out is by visiting this hilarious site from SilkTricky and Wieden+Kennedy Portland. Each scene ramps up the absurdity and humor of Craig’s obsession with keeping your mitts off his Dart. So go ahead and give it your best shot. View site.
To help Wieden+Kennedy Portland and P&G re-launch Herbal Essences hair products, ACNE helped create ‘Herbal Dubs’, a one-of-a-kind site that allows users to create their own dub of the new ‘Be Everyone You Are’ TV commercial through the use of text-to-speech technology overlaid on video. View site.
Skype on Xbox One is a wonderfully crafted double-edged sword. On one hand, sharing a video call while shooting zombies is a great way to multitask. On the other, it could be a huge distraction if your life depended on you killing those zombies. To better explore this dilemma Pet Gorilla teamed up with Pereira O’Dell to create a 2-day, 12-hour live-streaming event to publicize all the features of using Skype on Xbox One. In doing so, they entered a labyrinth of integrated and interactive content. View more.
When dealing with one of the greatest footballers of all-time, how does one represent his influence on fans? Easy…projections…larger than life projections. Pet Gorilla, worked with @radical.media and Iris London to develop a clever campaign that would utilize projections of Leo Messi running, dribbling and passing his way across walls, cars and everyday objects throughout the streets of Barcelona. The final piece was released on YouTube, and within the first 2 hours it racked up nearly 1 million views!
For a ground-breaking product as simple and amazing as Tile, the company needed a site to match that ingenuity and vibe. Character San Francisco tapped The ID Corp to bring the beautiful and responsive Tile website to life, via beautiful photography and lots of HTML5 goodness. View site.
An amazing idea, a perfect execution and inspiring results. Congratulations to Welikesmall and GSD&M on the Cyber Gold Lion and (2) Cyber Silver Lion wins at Cannes this year for the USAF Collaboratory project!
When World Cup fever hits, The ID Corp and Team Detroit have your back in the form of hilarious and spirited animated GIF memes in support of Team USA. Using an algorithm that responded to the game’s events in real time, the Ford Twitter account sent the perfect corresponding graphics to all their followers in hyper localized target markets.
Welikesmall extends their collaboration with the Coca-Cola team at W+K on another responsive “Ahh” minisite, called Smile City. Tapping into your webcam for detection, the more you smile, the more the tiny city grows and becomes completely absurd. Give it a shot, and see if your pearly whites can make it come to life.
Together with the Bull-White House agency, the team at Driftlab designed and built an elegant, fully responsive HTML5 site for their client, Go Veggie! The beautiful site serves as the new home for this premier brand of lactose and dairy-free products, and includes an easy-to-use set of online tools to enable consumers to find their perfect non-dairy match.
New York-based visual and perfomance artist, Lia Chavez, approached the team at rehabstudio to collaborate on the creation of the perfect meeting of technology, science and art for her Poiesis/Tumult art installation. rehabstudio created custom code to read Lia’s brainwaves, in both frequency and strength of signal, and transmit them via bluetooth to a strobe light that would visualize the biofeedback over the course of her 8-hour live performance in Dundee, Scotland.
This new app offering for iPad is a digital survey of the legendary photographer’s sixty-year career. Potion focused on creating an elegant and clean interface for effortless browsing of Avedon’s work.
Congrats Momentum NY and Colorfield on their Gold Stevie win for Amex OPEN’s CES 2014: The Small Business Big Shot Game (Best Exhibition Display, Stand or Feature)
About the project: Working with Momentum, Colorfield created a one of a kind game experience for Amex OPEN – the American Express Small Business network. The game debuted at CES 2014 in Las Vegas. In addition to the multi-player touchscreen-based game, they contracted Astound Group to build a 21-foot tower to house moving LED light cubes. The cubes moved up and down the tower based on each player’s score.
A single player practice version of the game that runs on iPad allowed contestants to test their trivia knowledge and get familiar with things before stepping up to the main experience. For the game software, they used Adobe Air. The tower controls and LED light cubes were built with Arduino, LEDs and stepper motors. They then tied it all together with a Node.js server to create the experience.
Find out more about the project here: http://www.inthecolorfield.com/projects/american-express/