Pet Gorilla : Shelter Pet Project

Posted by Dan Fields

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Pet Gorilla and FCB Chicago partnered with the Ad Council, Maddy’s Fund and the Humane Society to create a truly unique integrated campaign that highlights all the joy and love that a shelter dog or cat can give if adopted. This integrated pet experience for the Shelter Pet Project provides the ability for people to interact with real shelter animals across all platforms. Pet Gorilla created all TV, Digital and Print aspects of the campaign, inclusive of content, design and development. 

Roster company: Pet Gorilla

Agency client: FCB Chicago

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rehabstudio : Disney’s BLANK

Posted by Dan Fields

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Google asked rehabstudio to create a heart-warming experience to celebrate the exclusive launch of Disney’s new short film BLANK on Google Play. Making the most out of BLANK’s stop-motion animation style, rehab selected 12 beautiful frames from the film and allowed users to dedicate one of them to someone special for Valentine’s Day. Their chosen frame is personalized with a note and delivered to the lucky recipient via a custom video, featuring the film’s Vinylmation characters. 

Roster company: rehabstudio

Brand client: Google and Disney

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Driftlab : Air Force ROTC

Posted by Dan Fields

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Together with GSD&M, the team at Driftlab completely refreshed the online experience for the United States Air Force’s ROTC program. Driftlab created a fully responsive site that allows prospective ROTC participants to get information on the program and the colleges that offer it, as well as the enrollment requirements and the ability to apply for scholarships from their mobile phone, tablet or desktop. 

Roster company: Driftlab

Agency client: GSD&M

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Pet Gorilla goes analog for Tom Brokaw

Posted by James O'Brien


Check out Pet Gorilla’s latest creation, an analog art masterpiece of Tom Brokaw. The portrait was created with 9,035 keyboard keycaps and measures a larger than life 6′ x 6’. The mosaic style portrait was created on behalf of Mekanism NYC for use at the newly inaugurated Tom Brokaw News Center.

Congrats go out to Mr. Brokaw!

(Photo: Drew Wootten)


Pet Gorilla Tom Brokaw

ACNE Digital Joins Aarra

Posted by James O'Brien



ACNE is pleased to announce its new partnership with digital sales agency Aarra. Founded in 2004, Aarra was the first interactive management firm of its kind, overseeing business development for a portfolio of best of breed digital production companies and connecting their portfolio companies with agencies and brands.

Individually, ACNE and Aarra have been responsible for too many dynamic digital and integrated projects to count over the past decade, and with this partnership they look to continue that tradition with ACNE’s creatively talented and highly capable team in L.A., helmed by Jesper Palsson, ACNE CEO of US Operations, and Aarra’s National team of digitally versed associates, lead by Founder, James O’Brien in NYC, with outposts in Chicago, and Sacramento.

“We are thrilled to have Aarra on board,” states ACNE CEO of US Operations Jesper Palsson. “I’ve known James for a long time, and now is the perfect time for us to join forces. We have spent the last six months producing great work and trying to get the word out on our Interactive Directors. Right now we are in the process of revamping our Digital arm and signing new Broadcast Directors, and James and his team will be a great help to us with our repositioning on that side.”

This new partnership with Aarra further solidifies ACNE as one of the industry’s leading integrated production collectives and further strengthens it’s already world class digital production offerings. This partnership will enable ACNE to extend their reach to new heights as they continue to produce top quality work for clients such as GEMcDonald’s, and Toyota. Simultaneously bolstering Aarra’s portfolio with a globally recognized and highly awarded partner that will elevate their digital and integrated offerings to agencies and brands to new levels.



Aarra 2.0 is launched

Posted by Dan Fields

Thank you for checking out our brand new site. This is the definitive place to learn about Aarra, the agencies we represent and all the fantastic work they’ve created.

While we sweep up the dust and put on the finishing touches, let us know your thoughts. Thanks again for stopping by.