PET GORILLA : ADIDAS
September 5th, 2014
When dealing with one of the greatest footballers of all-time, how does one represent his influence on fans? Easy…projections…larger than life projections. Pet Gorilla, worked with @radical.media and Iris London to develop a clever campaign that would utilize projections of Leo Messi running, dribbling and passing his way across walls, cars and everyday objects throughout the streets of Barcelona. The final piece was released on YouTube, and within the first 2 hours it racked up nearly 1 million views!
Roster company: Pet Gorilla
Agency client: Iris London and @radical.media