Pet Gorilla : Shelter Pet Project


May 17th, 2014

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Pet Gorilla and FCB Chicago partnered with the Ad Council, Maddy’s Fund and the Humane Society to create a truly unique integrated campaign that highlights all the joy and love that a shelter dog or cat can give if adopted. This integrated pet experience for the Shelter Pet Project provides the ability for people to interact with real shelter animals across all platforms. Pet Gorilla created all TV, Digital and Print aspects of the campaign, inclusive of content, design and development. 

Roster company: Pet Gorilla

Agency client: FCB Chicago

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