The ID Corp : Ford

June 30th, 2014


When World Cup fever hits, The ID Corp and Team Detroit have your back in the form of hilarious and spirited animated GIF memes in support of Team USA. Using an algorithm that responded to the game’s events in real time, the Ford Twitter account sent the perfect corresponding graphics to all their followers in hyper localized target markets.

Roster company: The ID Corp

Agency client: Team Detroit

Brand: Ford

View GIFs.