UNIT9 : Autotrader

October 25th, 2016

In a bold statement that redefines car customization, Autotrader and Zambezi set out to let people’s personal fashion reskin a car. An illuminated installation attracted the attention of people walking by with a blinking ring of LED lights. The lights animated in a sequence and it was curiously familiar—blinking in the same colors as what each visitor was wearing. As they watched in disbelief, lights projected on a nearby white car. Now the colors they were wearing created a seamless animation on the car using 3D projection mapping.

Roster company: UNIT9

Client: Zambezi / Autotrader