rehabstudio : ArtCade for iD Gum and Droga5

Kind of a Gallery, kind of an Arcade. In collaboration with Droga5 New York, rehabstudios launched ID Gum in the US with an amazing multi platform game platform: ArtCade.

On the back of packs of gum, kids would find 18 pieces of artwork from up and coming artists that can be scanned by iPhone, iPad, android or via the website. Scan the artwork to unlock it in your gallery, then flick the switch from Gallery to Arcade to unlock an awesome computer game.

rehabstudio concepted and produced a handful of games for the platform, and commissioned and managed a team of incredible illustrators from around the world to create the games.

This was a huge integrated project, publishing the platform and games to three separate platforms, utilising the Adobe Air, Facebook App store and the rehabstudio campaign platform.

Check out the iOS App here and the Facebook App here.

Aarra Agency: rehabstudio
Agency: Droga5
Client: iD Gum / Kraft

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Driftlab : Neuro HTML5 Mobile Game

In order to help Neuro beverages introduce themselves within Walgreen’s stores, Driftlab designed and developed an HTML5 bowling game for Y&R that allowed users to bowl for a coupon on their mobile device of choice. Not an App, and not Flash, this unique game boasts some cutting edge HTML5 finger flicking technology under it’s hood.

Check it out here. (best viewed on a mobile device)

Aarra Agency: Driftlab
Agency: Y&R California
Client: Neuro

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The ID Corp : The Brand Lab

The Brand Lab is a non-profit organization attempting to change the career opportunity landscape for minority populations through a targeted 360°engagement program. Their mission is to change the face and voice of the marketing industry by preparing students with diverse backgrounds for careers in marketing.

The ID Corp was proud to help out, and produced the website to help support this great cause. Check it out here.

Aarra Agency: The ID Corp

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Potion / Perch : Woolite Interactive Display

Potion/Perch created this simple display for the WooliteWashed pop-up boutique in New York City in conjunction with Iris Worldwide. When a visitor first approaches the display, two Woolite bottles sit on the table, surrounded by an animated background of bubbles that respond to the wave of one’s hand. Visitors are instructed to “TOUCH CAP”. Upon doing so, four colorful bubbles rise up from the bottom of the display, surrounding the bottles. Each bubble asks a question such as “How to Keep your Brights Bright?” When a user touches the bubble, the bubble flips around to reveal the answer.

The interaction, while simple, is effective in that most people who touch one bubble will ultimately touch them all. In doing so, they will spend more time with the product, and will begin to think about the product in a new way, which is the goal of the experience and of the WooliteWashed pop-up store as a whole.

Check it out here.

Aarra Agency: Potion / Perch
Agency: Iris Worldwide
Client: Woolite

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Colorfield : Canon

Colorfield worked with St. Joseph’s Content on the creation of a site to help aspiring photographers learn about the basics. The site helps users better understand how aperture, shutter speed and ISO work in concert as well as the basics of exposure, depth of field and capturing motion.

The site is an HTML-based experience that simulates a digital SLR, allowing users to play with the camera’s settings to get the perfect shot. A bank of several thousand images correlate to the settings the user adjusts, giving them an accurate and real-time snapshot once they take a picture. The site also includes a learning section that covers the basics and a test mode that challenges the user to take specific shots with the simulated SLR.

Check the site out here.

Aarra Agency: Colorfield
Agency: St. Joseph’s Content
Client: Canon

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Driftlab : Aflac Facebook App

Driftlab was proud to help Digitas Boston and Aflac raise money for kids with cancer by creating a Facebook App and virtual rubber ducky race. Those who donate to the cause get their own Aflac rubber ducky and a virtual duck that will race others on the aforementioned App. The winning duck gets a family vacation in Orlando, Fla.

Check out the Facebook App here.

Aarra Agency: Driftlab
Agency: Digitas Boston
Client: Aflac

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Colorfield : Yahoo! Cybergeddon

Pereira and O’Dell enlisted Colorfield to work on the development of Yahoo’s Cybergeddon teaser site. To create the site, Colorfield integrated Facebook’s Graph API, Mocha Tracking in AfterEffects and 3d planes in Flash.

The experience begins with the user being invited to connect with Facebook. Once the connection is made, a ‘hacker’ takes over their screen and shows them their ‘stolen’ Facebook details superimposed in various high profile areas in Times Square.

The site can be found at donotwind.com.

Aarra Agency: Colorfield
Agency: Pereira & O’Dell
Client: Yahoo!

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Uncorked Studios : Trapit iPad App

Uncorked was proud to be tasked with the design and development of this ground breaking App. Trapit connects you with articles on topics that you care about. Born from DARPA-funded research at SRI and a sibling to Apple’s SIRI assistant tech, Trapit’s machine learning bypasses the web’s SEO-driven priority by harnessing peoples’ behavior to hone discovery of articles that match the user’s passions.

Check it out at here.

Aarra Agency: Uncorked Studios
Client: Trapit

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Minivegas : Adidas & the UEFA Champions League

Minivegas took the idea of data visualization and video projection mapping to a new level. With a concept that started out as a projection project and evolved into a data visualization of football fans’ choices via environmental and online triggers, Minivegas created a completely unique and successful event.

Read more here.

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Transistor Studios : Morgan Stanley

Transistor worked with The Martin Agency to design and animate a series of videos that ‘show how giving is much more than writing a check.’

View site.

Aarra Agency: Transistor
Agency: The Martin Agency
Client: Morgan Stanley

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rehabstudio : GE’s “Pulse” of the 2012 Olympic Games

Working with BBDO NYC on a project close to their London hearts, rehabstudio created a site that showcased ‘the pulse of the Games’ via videos showing all the amazing things the human body is capable of.

View site here.

Aarra Agency: Minivegas
Agency: Heimat
Client: Adidas

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Potion : Smithsonian Channel iPad App

The Smithsonian Channel is dedicated to television that explores the history of our planet, life and culture. Potion took this vision to the iPad by introducing a brand new way to watch, find and explore this great content. Users can also find stories based on their interests, create their own channel and then sit back and enjoy hours of video. Here, curiosity is rewarded and discovery is at your fingertips.

Download now.

Aarra Agency: Potion
Client: The Smithsonian Channel

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rehabstudio : Google Creative Lab

WebGL + Audio API + Hangouts API = Foosball (and an FWA). Foosball was created in a 2 week hackathon sponsored by Google+ utilizing features from the new Google+ Hangouts API. It’s a 3D 8 player game complete with live audio and video feeds.

Grab some friends and play here now.

Aarra Agency: rehabstudio
Client: Google Creative Lab

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Honest : Jack Daniel’s Facebook App

Honest worked with Arnold Worldwide in Boston to design and build this Facebook App that allowed users to make and share their very own customized Jack Daniel’s posters declaring their independence.

View site.

Aarra Agency: Honest
Agency: Arnold Worldwide
Client: Jack Daniel’s

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Minivegas : CNN Ecosphere wins a gold, silver and 2 bronze lions in Cannes

Minivegas won big in Cannes this year and brought home the following Lions for their work on CNN Ecosphere:

• Gold Design Lion for ‘Online Digital Design’
• Silver Direct Lion for ‘Publications & Media’
• Bronze Cyber Lion for ‘Community Applications’
• Bronze Promotion and Activation Lion for ‘Best Integrated Campaign Led by Promotion and Activation’
• 5 Shortlists: Cyber ‘Interface & Navigation’, Cyber ‘Illustration & Graphic Design, Design ‘Broadcast Design & Graphics Including Animation’, Direct ‘Social Media & Viral Marketing’,  and Direct ‘Best Integrated Campaign Led by Direct Marketing’

You can view this project as well as new work for Adidas and Heineken on the brand new Minivegas site. Congrats Minivegas!

Aarra Agency: Minivegas

Agency: Heimat, Berlin

Digital Producers: Stink Digital

Client: CNN

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Aarra Insight : Uncorked Studios : Native Applications vs Mobile Web

As part of a new feature from Aarra, our companies will offer their unique perspectives and opinions on emerging trends, technology and challenges that we in the industry are facing every month. For our June edition, Uncorked Studios gives their take on mobile strategy, designing for context and some advice on when to choose native application development versus mobile web. Read on for an in-depth analysis from Marcelino Alvarez (@mrlnmarce), founder and EP of Uncorked.

Read more »

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Welikesmall : Specialized Bikes

WLS teamed up with Goodby, Silverstein & Partners to concept, direct, and shoot the new self-promotional Mini-Documentaries for the premier bicycle brand, Specialized. They also built a micro-site to house the videos that live within the new brand site.

Check it out at here.

Aarra Agency: Welikesmall
Agency: Goodby, Silverstein & Associates
Client: Specialized

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SilkTricky : The Science of Imitation Milk

SilkTricky continued their partnership with Goodby, Silverstein & Partners and the National Milk Processor Board in this live action and CGI Flash site. Be sure to try and control the site with your smartphone to see some HTML games and more.

Check it out at here.

Aarra Agency: SilkTricky
Agency: Goodby, Silverstein & Associates
Client: National Milk Processor Board

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Code & Theory : Mashable iPad App

This iPad app was the result of a great partnership between the C&T and Mashable teams. C&T worked in tight collaboration to produce one of the very best content experiences on tablets to date. The app fully leverages the functionality of the device and beautifully showcases the site’s amazing content.

Download it now here or get more info here.

Aarra Agency: Code & Theory
Client: Mashable

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The ID Corp : Amstel, Newcastle & Prudential Banners

Working with Droga5, The ID Corp was proud to bring a slew of Amstel Light, Newcastle and Prudential banners to life with their trademark production speed and attention to detail.

Check them out at here.

Aarra Agency: The ID Corp
Agency: Droga5
Client: Amstel Light / Newcastle / Prudential

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