Kind of a Gallery, kind of an Arcade. In collaboration with Droga5 New York, rehabstudios launched ID Gum in the US with an amazing multi platform game platform: ArtCade.
On the back of packs of gum, kids would find 18 pieces of artwork from up and coming artists that can be scanned by iPhone, iPad, android or via the website. Scan the artwork to unlock it in your gallery, then flick the switch from Gallery to Arcade to unlock an awesome computer game.
rehabstudio concepted and produced a handful of games for the platform, and commissioned and managed a team of incredible illustrators from around the world to create the games.
This was a huge integrated project, publishing the platform and games to three separate platforms, utilising the Adobe Air, Facebook App store and the rehabstudio campaign platform.
Aarra Agency: rehabstudio
Client: iD Gum / Kraft