Minivegas : Creative Review Annualizer
Creative Review approached Minivegas to design the magazine cover of their annual issue. Minivegas decided to make an “A” from CR’s prolific online output. They felt that its form should be implied, discernable by its physical influence on elements from CR’s blog and twitter content. Some of their early efforts were a little abstract, but they settled on wrapping thousands of strips of tape, actual tweets and images scraped from the blog itself, in the loose shape of the “A”.
Using recent blog activity doesn’t cut it for an annual, so with “a little magic we scraped every article and image from the last year.”
The result? 10,000 unique proper names, places, hashtags and usernames, and about another 5,000 pictures. That’s a lot, even for six images, so the number of comments on a blog post became a metric for how “big” a story and its content ended up in the final image (like a “tag cloud”).
To add some dynamics, Minivegas ran the scene as a cloth simulation to blow the strips around a bit, exploded the letter, etc. Final snapshots of strips in motion were exported for a high-quality render.
Download it yourself (Mac only) and give it a go : Annualizer and instructions.
Aarra Agency: Minivegas
Client: Creative Review
useful and informative. thank you for taking the time to put this up