Minivegas : Heineken “Lightstreaks” Kinect Installation
Heineken asked Minivegas to help them “Light up the night” for the launch of their new STR bottle. The bottle debuted along with Minivegas’ installation back in April at Salone Del Mobile, a prestigious design fair, in Milan, Italy.
This installation, one of many Minivegas will create for Heineken this year, is a Microsoft Kinect based light piece that responds to the movement of a user or the actual Heineken STR bottle itself.
Various predefined animations such as the Heineken star can be triggered if a user strikes a certain pose. 6 people can actively engage with the mirror at once. The “light streaks” are back-projected on a huge interactive mirror in real time.
Aarra Agency: Minivegas
Client: Heineken
Location: Milan
