Potion : Smithsonian Channel iPad App

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Potion : Smithsonian Channel iPad App

The Smithsonian Channel is dedicated to television that explores the history of our planet, life and culture. Potion took this vision to the iPad by introducing a brand new way to watch, find and explore this great content. Users can also find stories based on their interests, create their own channel and then sit back and enjoy hours of video. Here, curiosity is rewarded and discovery is at your fingertips.

Download now.

Aarra Agency: Potion
Client: The Smithsonian Channel

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Aarra is the first strategic sales management agency of its kind. We oversee national business development for a comprehensive portfolio of best-in-class digital shops. These boutique portfolio companies look to Aarra to procure work from world-class advertising agencies and brands, partnering in design and production to deliver award-winning creative across a variety of capability sets within digital marketing.

For the advertising agencies we support, our role is a mix of matchmaker, deal broker, strategist, catalyst, consultant and trusted partner. We connect clients with the capabilities they need, from mobile to microsites, applications to installations. We realize, however, that no matter the project scope, finding a suitable vendor goes beyond simply who can do the work. Partnership is rooted in culture and creative synergy, location and availability. We’re experts in these kinds of relationships. We maintain objectivity in selection, save valuable time for decision makers, and provide a framework to expedite ideation, technical approaches, budgets, and procurement. We’re the first in the digital world to offer this unique utility, and we’ve assembled only the finest in digital production to support it.
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Potion : Smithsonian Channel iPad App

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