rehab : Last.fm Brand Identity
The lovely folks at Last.fm have selected rehabstudio as their digital creative and production agency in 2010.
Throughout last year rehab worked on a selection of campaigns with Last.fm in the UK and US. Initially they focused on creating a new standardized branding package which touched everything from the website to the mobile applications.
rehab also created and launched Last.fm’s first global branding campaign, which has been running throughout the CBS Network since summer 2010. If you’re in London you’ll have seen the cute bunch of Last.fm characters on the Tube projections.
Other product initiatives from 2010 include;
- Band Aid; Created for SXSW in Austin Texas the service automatically generates a personalised list of bands you should see based on your music profile.
- Last.fm Festivals; Generating a personalised compatibility rating of upcoming festivals
- Last.fm Presents; a monthly club night in London
- Last.fm Best of 2010; the annual rundown of songs based on users scrobbles
In January 2011 the first Last.fm Festival will take place in London, New York & LA.
Go behind the scenes with rehab here.
Client : Last.fm
Aarra Agency : rehabstudio
