rehabstudio team up with Google, AKQA and Postpanic to launch a campaign thanking AdWords customers for their support in their first 10 years with a personalised bespoke video and YouTube channel showcasing customer success stories.
AdWords sent an email to their customers globally, inviting them to view a personalised Thank-You film on the channel, featuring their company name and URL formed from 1000s of lights, swarms of bees and dominoes, dynamically embedded within the film.
Produced in over 40 languages, the YouTube channel forms the heart of the anniversary campaign, letting customers submit their own success stories. The specially created system first uses geo-tagging to track the customer’s specific location, pinning their uploaded story to the channel’s 3D globe. The system then automatically visualizes their content within a Google Maps backdrop.
The channel also allows users to compare a rich series of business and consumer facts demonstrating the power of Adwords with data represented visually on a 3D globe, filterable by theme, sector and country, delivering a highly targeted, visual resource.
Check out the project here.
View a personalized video here.
Client : Google
Aarra Agency : rehabstudio
Partner Agency : Google Creative Lab (London)