Built From eBay
Built from Ebay is an integrated multi-media campaign centered on a web series created in partnership with Venables, eBay Motors and Source Interlink. “BUILT” challenges four garages to each build an amazing vehicle using only parts bought from eBay.
Venables Bell & Partners was looking for a suitable company to both execute a needed 3D simulator experience of a vehicle built using part’s from eBay, and to develop an online web presence where the experience can be shared with consumers world wide. The 3D experience would then be integrated into the website, which involved an in-depth planning phase of user flows, sitemaps, and notes about potential ideas to lure visitors further into the site, and sell them the idea that with eBay, anything is possible.