Chevy 2014 Silverado Launch


Colorfield partnered with Transistor Studios and Goodby, Silverstein and Partners on the design and development of the launch site for the 2014 Chevy Silverado – Chevy’s biggest seller.

The site is an immersive, single-page HTML5 experience using parallax to create a sense of depth to the backgrounds and content. Subtle animations and videos throughout highlight new features of the truck.