The Course Curator Experience


Over the last three years, we have been fortunate to have a close partnership with the events team at Momentum Worldwide and American Express. They have challenged us to rethink what digital means when there are no cell phones (most US golf events), or discover how to attract a crowd in an otherwise crowded venue (U.S. Open Tennis in Flushing Meadows NYC), but most of all they have taught us what a great partnership, built on implicit trust, is made of. What follows is a small sampling of our projects, ranging from touchscreen to dynamic digital billboards to RFID to immersive interactive environments. Here’s to another three years of thinking outside the monitor.

The Course Curator experience started with a simple observation, “cell phones are not allowed at golf events.” With this paradigm WLS sought to create a useful on-site tool; the solution, a live map that tracks players and stats on the course, allows users to reach out to their social networks, gives insight into the latest news and events, teaches how the holes may be played and more. Additionally, users were given an RFID card and printed lanyard guide with their players and course info that could be scanned and updated from select locations on the golf course.

The Course Curator experience started with a simple observation, “Cell phones are not allowed at golf events.” With this paradigm, WLS sought to create a useful on-site tool; the solution, a live map that tracks players and stats on the course, allows users to reach out to their social networks, gives insight into the latest news and events, teaches how the holes may be played and more. Additionally, users were given an RFID card and printed lanyard guide with their players and course info that could be scanned and updated from select locations on the golf course. With this Amex branded lanyard, the latest information was never more than a short walk away, and with a golf journalist on staff the writing was both thought-provoking and insightful. In 4 short days WLS had more than 10,000 individual users, and 40% came back to update their profiles, and check in on their golfers. Davis Love III even stopped by to check it out, and sign a few autographs.

For the U.S. Open of Golf WLS built an interactive history kiosk commissioned by the USGA. It told the stories of US Presidents, the history of golf, and created a timeline of events to witness how they are implicitly intertwined with US politics. Videos, photos, a data visualization of presidential handicaps and more, rounded out the experience.

The media wall featured a six screen, seamless LCD monitor setup. WLS built motion graphics that told the story of the experience, and offered information and instructions to assist in educating people about the space and the latest updates from the event. Additionally, WLS displayed current weather feeds, and a rolling leader board for up-to-the-minute information.

For more info - http://www.welikesmall.com/work/amex/