Experience 5GUM is a thrilling multi-sensory virtual reality installation that lets you fly through virtual worlds and shoot thunderbolts from your fingertips. The experience combines the Oculus Rift, a Kinect, 3D graphics, custom 7.1 sound design, two different forms of scented air, a harness, and a shipping container to create sensory overload that culminates in letting users experience the sensation of flight.

Users touch, smell, see, and hear their way through futuristic, abstract, and atmospheric worlds, each based on one of 5GUM’s flavours — cool mint, tingling spearmint, sour and sweet, and bursting purple fruit mix. Users received a shareable video of their experience after it was over.