Nike - Jordan Social Wall

Welikesmall teamed up with Jordan to create a social aggregator to hi light what celebrities and blogs were saying about their product at the 2014 All Star Weekend in New Orleans. WLS created a social aggregator that allowed users in Jordan retail spaces to see what people were saying about the Jordan brand. The executions played through the social content that was constantly updating with new user content. The activation also extended to NYC, Chicago, and LA so users could see what was happening at all the events during the weekend. One install was also interactive and allowed users to visit a url that allowed them to control and interact with the content. This was done through a web socket service so users weren’t required to download an app or connect through Bluetooth or Wifi.