Forget the plastic bins of bricks. Build with Chrome is a digital builder that allows you to build with LEGO bricks anywhere in the world right in your browser on your computer, phone and tablet.
Build with Chrome is a collaboration that North Kingdom fostered between Google and the LEGO Group, which originally began in 2012 to celebrate the 50th Anniversary of the LEGO brick.
After two years and over a quarter million published builds in Australia and New Zealand, North Kingdom is excited to introduce an all new Build with Chrome that has remarkably transformed from a campaign into a full fledge Google owned product.
Today, Build with Chrome is now open for the entire world to explore on top of Google Maps, and it’s even accessible on all WebGL enabled phones, tablets, and computers that allows anyone the opportunity to build something awesome. In order to cope with the number of future builds, North Kingdom even added community functionality through Google+ integration that includes a categorization system to help manage all builds. Additionally, they have translated Build for 32 different languages to allow everyone to participate in the Build with Chrome community.
Now for all the LEGO building enthusiast in the world, they even created a Build Academy to help hone their LEGO skills and prepare them for the upcoming “THE LEGO® MOVIE™.” The Build Academy is a series of short tutorials and challenges that feature characters and structures from the film. In order to preserve authentication of these LEGO structures, North Kingdom worked closely with the LEGO Master Builders themselves from the film to ensure that all challenges respected LEGO’s building rules.
Build with Chrome is available online and can be found in the Chrome App Store. A project where LEGO fans of all ages can be a part of something awesome by building anything from famous monuments to their own unique creations right in your browser.