To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald’s Sweden developed Happy Goggles. By folding the Happy Meal box, customers could create a pair of Virtual-Reality glasses which made it possible to experience the VR game “Slope Stars” with a smartphone.

The Swedish “Sportlov” recreational holiday, is the time of the year when children in Sweden have one week off to enjoy winter sports. To tie a VR experience to this, DDB Stockholm partnered up with North Kingdom and developed the 360° VR ski game “Slope Stars” (in Swedish “Se upp i backen”). This game was both educational and fun; allowing kids and their parents to enter a world of fantasy and how to stay safe in the ski slopes. The aim was to help kids understand the need to be alert on the slopes and avoid obstacles – including other skiers.

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