So nice we did it twice. The ID Corp worked closely with the NBA and Goodby to build not one, but two YouTube take-overs that announce the start of the NBA finals. In the most popular one, we focused on “the ball”. The concept was to walk users through some of the best moments in finals history from the balls point of view. With 3D graphics, hilarious voice-over, and of course some great moments in sports, it was a huge hit. The second take-over, created an interactive take-over spans 60 years of NBA imagery and video and gave us access to the NBA archival vault, which was inspired to say the least.