Nike - The Human Race
The ID Corp worked with Wieden Kennedy, Portland to develop a series of online and OOH ads for Nike and their latest global effort “The Human Race”. W+K and ID not only used traditional display and rich media ads to promote the race online, but also created “Ticker” ads that utilized an .xml feed from the sign-up data to count miles run, calories burned, and average pace in many cities around the globe.
After successful home page take-overs on MSN, MSNBC and ESPN, ID was asked to build additional Ticker apps. for LCD’s that display on the side of Advans in Austin, LA, Chicago and New York and ultimately a Times Square billboard.