Old Spice Saves the World

Driftlab added saving the world to their skill set with this campaign where they partnered with agency Wieden+Kennedy and client Old Spice on “4 1/2 Weeks to Save the World” starring former NBA player Dikembe Mutombo.

The DL team provided the website and application container and developed and animated the global UI, intro, map, preloader screens and the Mayan Calendar view. Driftlab also assisted on the shoot and edited the calendar video feed. Did Dikembe succeed? You’re reading this, so you do the math.