“We believe every car should be a sports car”. Confident words like these can only be spoken by a brand that can legitimately back their claims. To show people their potential sports car reality, Thinkingbox collaborated with OMD – Chicago to create an unassuming, albeit provocative, activation for the 2015 Porsche Macan. Executed at Westfield mall in West Hollywood, unsuspecting drivers would approach Westfield’s valet and come to a stop beside a fourteen foot live-feed video-wall that displayed a ‘reflection’ of the driver as if looking into a mirror. But rather than seeing a true reflection of their car, drivers saw a Porsche Macan reflecting back at them aptly in place. Because Porsche believes every car should be a sports car. Using OpenCV, inbound vehicles were tracked in advance using an HD camera rigged discreetly on the video-wall. A stunning 3D Macan model would be composited onto a live feed, animating into the frame as the driver approached the valet booth. Driver’s were pleasantly surprised by the sly takeover. By the end of the activation, over a thousand drivers and bystanders watched every vehicle become a sports car.