The Science of Imitation Milk


Working with Goodby, Silverstein & Partners SilkTricky created an educational and entertaining experience, with the goal of highlighting the purity of real milk, in comparison with the current milk “impostors” on the market.

Visitors can choose the Desktop-only experience or the Mobile-enhanced version where you are able to connect to, and control the site remotely via your iOS or Android device. The desktop site experience was created using Adobe Flash – combining live action video, 3D, micro-games and interaction. Users who connect with their mobile device are delivered a variation of the desktop experience where all the interactivity is controlled on your phone. The mobile web app is powered by HTML5 and node.js/socket.io on the back-end.