Focused on the way friends and family use Skype to keep in touch over long distances, the “Stay Together” campaign is anchored by three touching stories:
“The Impossible Family Portrait” tells the story of Denis who is separated from his home & family in Uganda. Lindsay’s “The Animal Family Portrait” is a story of a zookeeper whose work visa has run out in Australia and and now uses Skype to visit with her animal friends at the wildlife park. Finally, “The Growing Up Family Portrait” tells the story of 10-year old Julia who keeps in touch with her cousins & family in Brazil.
To create an equally compelling online home for these stories, Uncorked provided UX and UI design as well as the development of skypestaytogether.com. The responsive website is fully functional on web, mobile, and tablet devices and can be maintained and updated via a WordPress CMS.
A contest component allows users to share their own stories of how they use Skype to “Stay Together” and an interactive bing map allows users to explore stories and find their own friends and family in distant locations using Facebook Connect.
Read more about the “Stay Together” project: