Augmenting Your Reality with Smurfs and Microsoft HoloLens
In 2017 Sony Pictures released the third installment in the Smurf film franchise – The Lost Village. To promote the film UNIT9 partnered with AOL to create an augmented reality (AR) experience, turning the real world into a smurf playground, using the Microsoft HoloLens.
Once the user puts on the HoloLens headset they are transported into the world of the Lost Village. UNIT9 took elements from the movie to immerse the audience in a Smurf-themed world. Papa Smurf acted as the user’s guide to the augmented world, introducing the concept of the game and demonstrating how to play.
The diminutive size of each Smurf 3D animation worked perfectly with the HoloLens field of vision. This allowed UNIT9 to bring each character to reality in a way not seen before.
UNIT9′s animators had to recreate 3D Smurf characters fit for an augmented experience. Breathing life into each of the Smurfs, with their unique personalities, while stripping the 3D animations down to the HoloLens specification was a real challenge.
UNIT9 tested the experience with children knowing they were the end user. They were natural adopters of the HoloLens technology and found the mixed reality intuitive and immersive.