Sony 3D World Takeovers
Yup, that’s realtime content! To promote the new Sony Bravia TV in 3D 180LA came to SilkTricky with the idea for innovative homepage takeovers that would live on a variety of sites. SilkTricky extended the idea and brought it to life as a partner in both design and development. Ads are served through Eyewonder using their server side technology for screen captures.
The Sony 3D take-overs integrate with a back-end screen capture system to pull in a real-time screen grab of the publisher site. The screen grab is loaded into flash and parsed as Bitmap Data. Once converted to Bitmap Data it gets mapped to the cubes, within the 3D scene, to create the effect of a live site in 3D.